16
15
138
The Problem
The Solution
The Results
The campaign delivered incredible results without increasing spend:
– ROAS jumped from 6.5x to 16x
– Cost per Purchase dropped from $30 to $15
– Sales nearly doubled in the first week, from 70 to 138
The momentum carried through the second week, keeping cash flow steady and customers engaged — even during a stock delay.
From an operations perspective, it was a win too. Instead of unpacking and storing the incoming shipment, the business was able to fulfil pre-orders immediately — saving warehouse space and valuable time.
This campaign proved just how powerful a pre-order strategy can be when paired with smart social advertising. It not only kept sales moving during a challenging period but actually increased performance — showing that the right message at the right time can drive big results, even without a bigger budget.
What the client had to say…
“We had a highly anticipated product that was running a bit late in production. In order to capture sales of this product before customers looked to our competitors for alternatives, we worked with Jo from the Early Bird app, to set up the option for customers to preorder. The app worked faultlessly, and together with Bright Red Marketing promoting this on our social, we were able to open preorders a few weeks out from arrival. The response to a full priced preorder was phenomenal – one of our best performing campaigns yet. A true testament to a combination of a sought after product, a great app, and some awesome ladies doing our marketing!
