Being in the industry I am in, I get to read a lot of what others in the industry are doing – if you aren’t doing this in your industry… you should be!
Every now and then I come across a gem, and I just have to share this one! Now, this might sound like a controversial topic, and it sort of is… however it perfectly illustrates the point of perfect marketing!
Bright Red Marketing!
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As he points out – Online Marketing 101
- Find out exactly who is your target market
- Find out their biggest problem
- Find out where they go online
- Put an advert in front of them that offers to fix their biggest problem
- Once you have the click, fulfill their problem
Now I’ll let you read the article here: http://www.roarlocal.com.au/affair-online/
Let me know your thoughts!