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I am always interested to see the latest in marketing genius, and as much as I think marketing should always be about what the client gets rather than the ‘features’ you offer… sometimes those features are so powerful it can work. (It helps when you are a giant company as well)

Take these brilliant ads from Volvo for example. What do you think? (If you don’t watch them all… make sure you watch the last one!)

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Dahna Borg

Author Dahna Borg

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