Just like the best jokes need a good punchline, your marketing also needs that little extra punch!
Sometimes you are sharing information in a blog post or a video and you want to be unassuming and informative – and that is fine – but in all other circumstances you have to ask the question: What is the point?
Are you highlighting a product? Is it a call to action? Do you want a reply to an email? Perhaps you want them to post a photo? Or drive them to your website? Make it clear – for you and the person engaging with the content.
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You’ll have your opening paragraph to grab attention, you’ll have your body paragraphs to build interest and inform and then you’ll bring up the main point – make sure you give the main point the attention it deserves. Don’t write four paragraphs of lead-up and one to explain the concept. Ensure that they are balanced and it will greatly improve the response you get to your marketing material!
You don’t want to put all the effort into the front line of the joke only to miss the punchline.
My name is Dahna and I’m the founder of Bright Red Marketing. I live and breathe marketing, I can’t see an advertisement without analyzing it, or pass by a Marketing Book without reading it. Most of all I love helping businesses with their marketing and I love to chat.
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