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Unfortunately, there are many people and agencies out there trying to sell you their perfectly bundled products. Whether that is a Facebook Management Program, looking after your Instagram or Twitter feeds, or posting to Pinterest for you. The problem with this is that most of these “Social Media Gurus” fail to take into account your brand and your market.

They package up a perfect little copy-and-paste product and try and sell it to as many people as possible. Now for some businesses this approach is fine, and can work brilliantly for you – However, it certainly doesn’t work for everyone. 

Here are some things to consider:

  • Instagram, Twitter, and Pinterest are global platforms – if you can’t sell on a global scale, you will probably be wasting your money. 
  • Facebook has changed the game, this means that the usual carbon-copy method of promoting doesn’t work for everyone. Find out how to engage with YOUR customers and it will work much better for you. 
  • Social Media without a strategy and a way for it to turn into sales is a waste of time and money
  • Beautiful imagery and well-crafted words are important – the strategy behind them is far more important.

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So what can you do instead? 

  • Make sure you are crystal clear on your strategy and your target market. Who are you selling to? What social media platforms do they use? Where do they live? Can they purchase online? 
  • If you have a physical store, how are you going to drive those online engagements in-store? Can you get visitors to check-in? (This is one of the most effective methods of increasing engagement!)
  • What is the point of your social media? Is it purely a branding activity? Or are you trying to drive sales of a particular product, or are you trying to upsell? Each of these activities requires a very different approach.
  • Make sure any ‘Social Media Experts’ have a clear understanding of your strategy, and if you’re not seeing results you are entitled to question their plans and strategy for your company.
  • Make sure that your Social Media campaigns are not your sole source of marketing – they should be a part of your greater strategy, not the only component.

If you’re unsure as to whether your current strategy is going to be effective for you and your business, send me a quick email with the details of your accounts and I’m happy to have a look for you!

My name is Dahna and I’m the founder of Bright Red Marketing. I live and breathe marketing, I can’t see an advertisement without analyzing it, or pass by a Marketing Book without reading it. Most of all I love helping businesses with their marketing and I love to chat.

I’d love to hear from you, contact me here:

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Dahna Borg

Author Dahna Borg

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