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We know that the key to marketing is testing. 

We know that the key to making more money is improving your ROI.

But how do you do this when half (or more) of your business comes from phone calls? In today’s world, people still want to talk, they want to know the people behind a business, and they want vocal interaction before handing over a big sale.

How do you track that? Through Call Tracking – now this isn’t creepy, stalker technology – it is brilliantly clever though.

Here’s how it works. We install a small piece of code onto your website and tell it what online marketing activities you are currently running. Perhaps Facebook Ads, Email Marketing, and Google Adwords. It then generates a special number on your site depending on where people come from.

So, Jackie found your Facebook Ad and came through to your site, she will see a totally different phone number than Tom who clicked on your Google Ad. We can then track through those numbers where your sales are coming from.

It’s genius!

With 50-75% of businesses receiving their leads over the phone, and with calls having a conversion rate of 30-40%, call tracking is vital to the success of your business.

You might have an incredibly successful ad campaign, but if people aren’t clicking through and are instead calling you, you could cancel that ad thinking it doesn’t work. Not with Call Tracking.

If you’ve been following my work for a while you’ll know that testing and optimization are some of the most important things you can do for your marketing. Call Tracking takes that to the next level, and it’s very affordable! 

Want to know more, or if it suits your business?

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Dahna Borg

Author Dahna Borg

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