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With more than 70 million daily users and 1.2 billion users per month, Facebook Messenger is the hottest topic of digital conversation – for good reason.

In 2018, everyone’s talking about Messenger. From website chatbots to ecommerce and sponsored advertising, Messenger offers the potential to get personal with a brand new audience while interacting with each of them individually. From learning about a new product or offering a solution to a problem, Messenger interactions can meet our followers’ needs and bring us closer to our business goals – one conversation at a time.

Already, for the last six months, big brands have been successfully using Chatbots as part of their marketing strategy, from National Geographic to DominosStarbucksSpotifyH&M – and Campari’s Aperol.

The Aperol Spritz is Italy’s most popular mixer, taking three parts prosecco, two parts Aperol, and a splash of soda water into a wine glass filled with ice and garnished with an orange slice or wedge for the perfect summer aperitif cocktail. The drink has made its way down under to become one of the top cocktails suited to Australia’s all-round summer weather and a go-to Sunday Session refreshment. Aperol’s popularity in Australia is reflected in its Facebook page, with more than 920,000 followers. Aperol has taken it to the next level with a dedicated Facebook Messenger Chatbot. And just like the drink, the Aperol Chatbot is amazing.

Drawing on the latest technology to simulate conversations, the Aperol Chatbot is a guided journey that engages Aperol lovers in a new level of interaction, turning a search for more information about Aperol Spritz events and the Aperol brand itself into an entertaining and informative chat – and it still sticks to the legalities of the 18+ barrier as well of course (so smart!).

The chatbot guides us to Aperol Spritz events near by or where to find a local bar that makes a great Aperol Spritz thanks to our geo-location, how to make the perfect Aperol Spritz, how to host Aperitivo Hour in style, and more. Aperol Spritz was one of the first Australian alcohol brands to engage with Facebook Messenger in this way and it’s certainly been an impressive launch into Facebook Messenger land. You too can follow the conversation…

What is most apparent is that Facebook Messenger is emerging as the latest dynamic platform with a hugely captured audience and definitely worth implementing.

Have you made the most of this captured audience and taken Facebook Messenger to the next level for your business? Our previous article How To Install Facebook Messenger Onto Your Website is a great start to take you there.

If you need help with any aspects of Facebook marketing or eCommerce marketing, then please get in touch with us today. The team at Bright Red Marketing will assist you with all your concerns, helping to develop a winning strategy.

Dahna Borg

Author Dahna Borg

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