The Bright Red Marketing Blog

Want to diversify your marketing, scale your Facebook ads or understand your metrics? Looking for ad inspiration? Trying to keep up with Facebook’s updates? You’re in the right place!

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Questions to ask before you outsource your Facebook Ads

January 12, 2022
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Black Friday Wrap Up 2021

December 1, 2021
And that's a wrap! Our summary and important lessons learnt from another Black Friday sale...

How to see what ads your competitors are running on Facebook

October 28, 2021
Learn how to use the Facebook Ad Library tool to stay up to date with competitors and stay inspired...

Things to do when your ad account gets disabled

September 13, 2021
There’s nothing worse than having your ad account disabled when you know you’ve done nothing wrong. Here are our top tips to getting live again.

Using Facebook Ads to grow your email list

September 6, 2021
Building your email list is something a lot of businesses struggle with - here's how to use your Facebook + Instagram ads to build your…

How to Scale your Facebook Ads – the difference between horizontal and vertical scaling

August 31, 2021
If you’ve tried scaling your ads, you’ll know it’s never quite that simple. What are horizontal and vertical scaling? Which is best for your business?...

How to diversify your marketing strategy so you aren’t relying solely on Facebook

July 25, 2021
While we love Facebook + Instagram ads and know it’s one of the best ways to market your business. What else that we need to…

How to structure your Facebook Account. The Basics

June 22, 2021
Not sure how to structure your ad account? Not sure if your agency has set it up right? This article is for you!

What to do when your Facebook Ads stop working.

June 1, 2021
There is nothing more frustrating than watching your Facebook ads slowly dwindling. In this article, we walk step by step through our process for reviving...

The ultimate guide to testing with Facebook Ads

May 16, 2021
Want to know the simplest ways to save money on Facebook ads. It’s testing - in this article, I share my favorite testing strategies!

Introducing the new Bright Red Marketing

May 11, 2021
Introducing our new branding…

The iOS 14 Update Facebooks Been Waiting For – April 26 is the Official Release Date

April 21, 2021
We have an official release date, and it’s just days away. Everything you need to do to be prepared so it doesn’t affect your ads.

Facebook’s Aggregated Event Measurement – The future of ad tracking

March 29, 2021
This article will walk you through the process of setting up your aggregated event measurement tool in Facebook and what it all means...

The easy guide to Facebook’s Conversions API (CAPI)

March 25, 2021
This simple guide walks you through what Facebook's Conversions API (CAPI) is, why we need it and how to install it on your Shopify site...

How to get your Facebook reporting averages back after the attribution update

February 1, 2021
Facebook’s latest update in preparation for the iOS 14.4 update, notice your reporting averages on Facebook are blank. Here’s how to fix it...

Why your Frequency Score is so important

January 17, 2021
The frequency score is an often overlooked metric that can give some serious insight into what’s happening with your ads.

What the iOS 14 update means for your Facebook Advertising and what you can do to prepare

January 13, 2021
The iOS 14 changes are some of the biggest overhauls to the digital marketing space ever. Here's what's happening and how you can prepare...

Loyalty Programs and Facebook Ads

January 11, 2021
Having a solid brand community is key to long-term revenue and growth. Do you know what’s the best way to do it?

How to verify your domain on Facebook

January 4, 2021
With the changes to Apple and Facebook tracking, you need to verify your domain on Facebook. This tutorial will walk you through exactly what to…

How to fix the Facebook Payment Glitch where you get repeat small payments in one day

November 30, 2020
Have you gone from being billed every $1000, $2000, or $500 on Facebook to getting billed in $9 increments? You’re not alone.

The importance of matching ads to their placement

November 25, 2020
Have you seen those really awkward Instagram Stories where it’s just a square image with some poorly formatted text underneath? Learn how to fix this...

Why you need to turn on Two-Factor Authentication on Facebook RIGHT NOW!

October 26, 2020
With Facebook cracking down on ad accounts now more than ever, find out why it’s so important to have 2-Factor Authentication turned on...

How to tell if your ads agency is doing a good job of managing your Facebook Ad account

June 17, 2020
These tools and strategies will help you understand if your ads manager or agency are doing a good job at managing your Facebook ads account...

Can I change a Facebook Ad once it’s live?

June 5, 2020
It’s a common question, and we discuss the do’s and don’ts of editing ads once they are live, and what to do instead.

Cold + Warm Audience: Finding out who they are and how to target them with Facebook ads

March 4, 2020
When creating Facebook ads, there are two different types of Audiences: cold audiences and warm audiences. Here's what they are and how to target them...

What is the best length for ad copy?

December 2, 2019
Finding the optimal length for ad copy confuses thousands of business owners. Here’s all you need to know ahead of running your next Facebook campaign...

Facebook Feedback Score

November 11, 2019
Facebook has recently introduced a new Facebook customer feedback score that can have a big impact on your Facebook ads campaign. Don’t start panicking yet...

Do I need to A/B split test my ads?

September 25, 2019
To ensure your ads are getting as much bang for their buck as possible, you'll want to A/B split test your Facebook and Instagram ads.…

The Best Ads of Black Friday 2018

December 3, 2018
With almost 7,000 people around Australia participating in Black Friday sales, here is some Facebook Ad inspiration.

Hosting an event? You need to add this to your marketing plan!

October 21, 2018
Even if you don't use Snapchat for your business already - you have to add Geofilters to your next event.

To Business Manager Or Not To Business Manager?

August 15, 2018
This is the greatest Facebook mystery of all time: Facebook Ads Manager or Facebook Business Manager - what’s the difference?

Top 5 Facebook Advertising Fundamentals

July 31, 2018
Among all the social media platforms, Facebook Advertising continues to rule them all. We’ve outlined all the essentials to steer you to Facebook Ad success.

Using Cinemagraphs In Your Ads

July 19, 2018
Magical, fresh, unique, easy to use, and taking engagement to the next level, Cinemagraphs are mesmerizing. And they’re the next big thing in digital advertising.

July: Ads I Love

July 9, 2018
The world of digital advertising is full of great campaigns designed by clever people and teams. I explore the ads that impressed me this month.

Facebook Advertising GST lands July 1

June 28, 2018
From July 1, 2018, new legislation officially rolls out extending to GST charges for Facebook Advertising. Read how it applies to you and your ads...

The 4 types of Facebook Messenger ads

May 22, 2018
Facebook Messenger Ads are the next evolution in advertising - where conversations lead to sales. We explore The 4 Types of Facebook Messenger Ads...

The Importance Of Retargeting

May 3, 2018
We’d like to think every person coming into contact with our business follows an easy path to purchase. But the customer’s journey isn’t that simple...

How To Set Up A Facebook Product Feed With NETO

May 3, 2018
Dynamic Facebook ads based off product catalogues are the most profitable ad types, and difficult to do from the Neto platform. I have the solution!

The Big Fight: Facebook Ads vs Google Adwords

April 18, 2018
When it comes to delivering results in advertising, Facebook & Google are undoubtedly where it’s all happening. But in The Big Fight: Who Wins? Find…

Instagram’s Big Changes

April 3, 2018
Instagram’s last monumental changes were in 2016 saw people lose their minds. And now, Instagram’s latest changes made people lose their minds all over again.

Using A Hashtag Strategy For Instagram

April 3, 2018
With all the recent and exciting changes landing on Instagram, hashtags form an important part of marketing strategy more than ever. Here's how.

The Best Business April Fools Jokes in 2018

April 2, 2018
As a marketer, April Fools is one of my favorite days on the calendar. It gives brands an opportunity to take risks and have fun.

Instagram Shopping Is Here

March 27, 2018
Instagram has just accelerated from a social media platform where businesses are discovered to a site where business is done - with Shoppable Instagram Posts.

Aperol Spritz: Facebook Messenger chatbot done awesome

March 21, 2018
Facebook Messenger is the hottest topic of digital conversation - Aperol has taken this to the next level with a dedicated Facebook Messenger Chatbot...

How to publish a Facebook Dark Post

March 7, 2018
Taking its name from operating ‘in the dark’, the Facebook Dark Post transfers your Facebook Ad as a post to your business page. Here's how...

Why Advertise On Facebook

February 28, 2018
If you’re still asking yourself Why Advertise On Facebook, all your reasons are here.

What The Facebook Algorithm Changes Really Mean

February 21, 2018
Thinking the change to the Facebook Algorithm is the end of the world? It's not. And these tips will help.

Reasons To Love Facebook Advertising

February 13, 2018
Facebook Advertising is just like an online dating service, wielding incredible power to matchmake with our ideal customer. But it’s also - in Facebook speak…

Checklist To Get Business On The Right Foot

February 7, 2018
When time is our most valuable currency, we need to establish the tasks and projects worthwhile spending time on, and so thrive in our everyday.

Decoding Facebook Ad Types

January 29, 2018
It's a maze just navigating your way through the 12 different types of Facebook Ads. These tips make life easier in reaching Facebook Advertising happiness.

Using Instagram As A Sales Funnel

January 18, 2018
Instagram is emerging more than just a social media platform: using the right strategy, Instagram can effectively funnel customers, generate sales and create brand loyalty.

The Ultimate Facebook Ad Test

January 10, 2018
How do you know whether your Facebook ad will work? By using The Ultimate Facebook Ad Test.

How To Install Facebook Messenger Onto Your Website

December 8, 2017
With more than 70 million daily users and more than 1.2 billion users per month, Facebook Messenger has become part of social media lifestyle.

Learn How To Customize Your Facebook Ads Dashboard For Better Results

November 29, 2017
The Facebook Ads Manager looks complicated at first glance, but customizing your Dashboard will deliver better results.

Busting the 20% Facebook Ad Rule – The do’s and don’ts of images in ads

November 20, 2017
A little while ago, Facebook changed the rules when it came to images used in ads. But I still see the question of how much...

Facebook ad’s and GIF’s? A what? A GIF?

November 8, 2017
This link can be extremely valuable when trying to sell a product or service and successful marketers take full advantage of it!

Call Tracking: The Ultimate Way To Boost Your ROI!

October 22, 2017
We know that the key to marketing is testing.  We know that the key to making more money is improving your ROI. But how do…

What You Need To Know About The Algorithm Behind The “Relevance Score”

September 28, 2017
As an advertiser, you are competing against other advertisers. Consider the audience you are targeting on Facebook, who else would be trying to reach them?

My favourite kind of Facebook Ad

September 20, 2017
At Bright Red Marketing we manage over $50,000 a month in ad spend, so we have a good idea of what works! 😉

A Guide to Social Stacking

September 18, 2017
Social Stacking is the only way to make sure you don't lose your comments, likes and shares when creating multiple ad campaigns and ad sets.…

Never miss out on a sale or lead again with retargeting!

August 8, 2017
I was scrolling my newsfeed the other day and saw a video by Lorna Jane, it was a lady doing some incredible Pilates routine, right…

Your key to influencer marketing!

April 25, 2017
Ever wished you could get your product in the hands of the illusive influencer? Where to start? Who to trust? What a good price is?

The dreaded content creation process

April 18, 2017
Keeping your Facebook page up to date is one of the most difficult and complained about parts of having a business. What to do?

The importance of wonderful clients

April 16, 2017
When you're building your business that is focused on client contact make sure you are working with amazing people...

How much should I be spending on Facebook ads?

March 23, 2017
First things first, if you've spent more than $5-20 on an ad and you haven't had a result - the ad isn't working...

The importance of your relevance score… and how to fix it if yours is too low!

March 7, 2017
The only thing you know for sure is that you frequently see ads with no score, or a 2-3, and you've heard it's bad...

The Art Of The Split Test – The most vital component of any marketing campaign

March 1, 2017
One of the core elements of marketing is the split test. How do you test and measure a campaign?

Are you targeting properly on Facebook? Or are you wasting money?

February 26, 2017
What's more important? The ad copy? The graphics? Who sees your ad? The landing page? The call to action?

Why We Need ‘Click Bait’…

February 23, 2017
In a world of quick scrolls, 140 character tweets, text messages, and Snapchat, 'clickbait' serves a very distinct purpose. Here’s why!

You Need To Do This 1 Thing Before January 31st.

January 17, 2017
We are officially two weeks into January 2017. But I need you to stop and reflect for a moment.

How To Find The Best Hashtags On Instagram – For Your Business

December 28, 2016
Your Instagram success is largely built on your ability to find, research and use the right hashtags. But finding these hashtags can be difficult.

The 3 Letter Metric You Need to Know Before You Do Any Marketing

December 15, 2016
There are metrics that are fun, and there are the important ones that can actually help your business to track. This is one of them.

5 Ways To Improve Your Facebook Page So It Can Actually Make You Money

December 7, 2016
Learn the top 5 things you need to do to optimize your Facebook Page.

Want To Know The Biggest Problem With “Digital Marketing”?

December 2, 2016
“Digital Marketing” isn't actually a strategy - Yes, you read that right.

Why You Should Celebrate Your Unsubscribes!

November 15, 2016
It's always the same feeling of dread, it's upsetting, and you wonder what you did to make people unfollow or unsubscribe from your content.

You Don’t Need A WordPress Site.

November 14, 2016
You Don't Need a WordPress Site. There. I said it. But what can you use instead?

Are you eligible for $10,000 as part of the Small Business Digital Grants Program?

November 10, 2016
Queensland Government announced Small Business Digital Grants Program. Businesses will receive matched funding up to $10,000 to invest in social media and digital marketing.

Want to grow your Facebook Page?

October 17, 2016
Facebook has done a wonderful job of making everything look so easy - and yet, there are so many hidden strategies that no one knows...

Want better Facebook Engagement? Turn on this hidden feature!!

October 12, 2016
High levels of engagement on Facebook are getting harder. What if there’s a way to reach only the people you wanted to every specific post?

[VIDEO TRAINING] Using Facebook to Identify New Markets

October 9, 2016
Learn how to use Facebook's Audience Insights to create new audiences, learn more about your target market, and create better content.

Dear Instagram Users, Stop Using Auto-Comments!

October 5, 2016
Dear Instagram Users, Stop using Auto-Comment Bots. Sincerely, Everyone.

The difference between “giving your best stuff for free” and “working for free”

October 3, 2016
A couple of days ago I shared an article about 'not being salesy' which means giving away a lot of your best work, for free...

How to market your business without being “Salesy”

September 28, 2016
Everyone wants to know who to market their business without being "salesy" - I can answer it in two words, 'add value'.

It’s Birthday Time – well it was on Friday…

September 26, 2016
Let me ask you a question, how much do you love your own birthday?

Skittles + Donald Trump = An Important Marketing Lesson

September 22, 2016
Now, most of us will never be put in a position where a political leader will use our products or services to help their campaign...

Do you help people lose weight? Are you sick of having your Facebook Ads rejected?

September 21, 2016
There is hope! I've run multiple campaigns for weight loss companies and there are a few tricks and rules you need to be aware of.

The #1 Thing That Will Increase Your Sales – Without Spending A Dollar

September 20, 2016
Why do I see so many businesses failing to take advantage of this one little thing?

This One Thing Will Revolutionize Your Business

September 19, 2016
I have to tell you, it can be and is an absolute game-changer.

Struggling to reach people on Facebook? I have two tips to fix it so your business doesn’t suffer!

September 12, 2016
Facebook is changing their algorithm. Again. And to be honest they will probably do it again. But, I'm happy about it. Want to know why?

Are you doing enough?

September 8, 2016
If you read yesterday's blog post you would have seen me talk about providing enough value. Now, I'm not talking about packaging your products...

Why your business is not growing, and 4 things you can do to fix it!

September 7, 2016
Are you feeling lost in your business, you've been working hard - possibly for years, and you're just not going anywhere?

Facebook Pages: Which Facebook Page types can get reviews?

June 27, 2016
A big issue I've seen lately is people unable to get Facebook Reviews on their Facebook page.

Adding Reviews to your Facebook Page

June 24, 2016
Do you have reviews set up on your Facebook page? It's such a powerful aspect of your page that you should make the most of!

Would you like thousands of dollars of free media coverage?

June 8, 2016
How do thousands of dollars of free media coverage sound? I've found an amazing tool to let you do just this.

How to stop being overwhelmed with your marketing!

June 1, 2016
Just because something is the 'latest and greatest' does not mean you need to use it.

VIDEO: Facebook Live + A Blogging Tool You Have To Use + A Guide To Creating A Blog Post

May 22, 2016
In case you missed it, here is one of my first attempts at Facebook Live!

Who Are You Writing For?

April 28, 2016
When you're first starting out, especially with a blog, it can be very difficult to find your audience. It can feel like you're writing to…

The ultimate guide to using Facebook Live.

April 12, 2016
You've probably heard of Facebook Live, or at least you've seen a notification pop up on your news feed and wondered what it is...

Tim Tam Branding Fail

March 25, 2016
Tim Tam's are a part of an iconic Australian brand, if you ever meet someone from America, it's often the first thing that we share.…

What Social Media Platform Should I Use?

March 22, 2016
People are consistently developing new platforms, so how are you supposed to decide which platform is going to suit you best?

Building your email list

March 14, 2016
Email marketing is still an essential marketing medium even if it has gotten a bad rep lately. Let me explain why.

Going Viral: A Facebook Case Study

February 15, 2016
Have you ever wondered what it would be like to go viral?

How do you stay motivated with your blogging?

February 7, 2016
I recently asked some of my clients what their biggest marketing challenge was, and the most popular problem was...

My Favourite Free Stock Image Sites

February 4, 2016
Having quality images for your site is essential. It's equally important to make sure you are using images you have the right to use.

ConvertKit Vs. MailChimp: Why I Quit MailChimp

February 2, 2016
Why ConvertKit you ask? Firstly, it helps me to keep in touch with you better, my amazing clients and readers.

0-1000 Instagram Followers, in 6 Days!

January 27, 2016
A week ago, I stumbled upon some great Instagram marketing tools, they had high claims, and like you reading this, I wondered... will this work?

My New Obsession – iBark

December 1, 2015
I just wanted to take a moment to share with you guys this amazing product I discovered the other day - iBark.  They are bamboo…

Is your voicemail letting you down?

October 15, 2015
In today's modern age, many businesses run solely from a mobile device... BUT, have you thought about how this might be damaging to your business?

Want To See My New Favourite TVC?

April 27, 2015
Your excerpt appears underneath the blog post on the /blog page. It's MAXIMUM 25 words and should end with ellipses (three dots)...

I’m begging you! Please don’t do this.

April 23, 2015
Your excerpt appears underneath the blog post on the /blog page. It's MAXIMUM 25 words and should end with ellipses (three dots)...

Consistency, Consistency, Consistency

April 20, 2015
Do you know what one of the hardest things to get right is when you're starting out? Be consistent with your marketing. It's hard -…

What you need to know before you pick a Social Media Platform!

April 14, 2015
Unfortunately, there are many people and agencies out there trying to sell you their perfectly bundled products. Whether that is a Facebook Management Program, looking…

The 5 Biggest Marketing Mistakes People Make When Starting A Business

March 30, 2015
Getting your marketing right from the get-go is really important, it will become the foundation of your business’s success for years to come. It's important…

5 Best Email Marketing Tools + Strategies

March 26, 2015
Email marketing has been around for a while now, but in that time the game has changed and technology has evolved to give us some…

My New Favourite Little Piece of Code

March 24, 2015
Don't get me wrong, I am not a coder by any means. It confuses me and most of the time I leave it to the…

Introducing the Brand Scan

March 23, 2015
Having a consistent and targeted marketing strategy is vital to the success of your business. In light of this, we have created the Brand Scan…

What is Meerkat?! And should you be using it?

March 11, 2015
Meerkat is one of the newest Social Media platforms - a live stream program connected to Twitter. A mix of  Snapchat, Twitter, and Webinars with…

Want to start your SEO for just $5.50? We can help!

March 8, 2015
SEO is something most people know very little about other than the fact that it is needed to have a successful business. Because of this,…

How To Name Your Company: A Tip

March 6, 2015
Naming a business can be one of the most difficult and stressful parts of launching a new company. Sometimes your genius idea doesn't fit your…

Shhh, I Have A Secret: An Instagram Secret!

March 3, 2015
Instagram is a fantastic marketing tool if you have an image-based business - whether it is images of your products, you are a photographer, or…

What’s In A Name?

February 18, 2015
I had coffee with two of my closest friends the other day who just wanted to chat and get some marketing advice, they are about…

Why You Need Support!

February 2, 2015
This is a little off-topic from my usual blog posts, but it is still very important. Sometimes when you start out in business and venture…

My Latest Discovery – SourceBottle

January 14, 2015
For everyone with a blog - which should be all of you by now, you'll know that content marketing is still one of the most…

Welcome to 2015

January 5, 2015
I can't believe 2015 is here already! We have some big plans for Bright Red Marketing this year, and we hope you have some incredible…

Why You Just Can’t ‘Wing It’

December 17, 2014
I've been reading quite a few articles later about the Entrepreneurial Spirit, and how the most successful entrepreneurs fly by the seat of their pants…

A Pinch and a Punch + Goal Setting and Planning

November 30, 2014
So here we are. The first of December. Business is either winding down for the Christmas Holidays or you're knuckled down for the retail boom…

Movie advertising

November 26, 2014
This is one of my favorite ads of the year! - It could have something to do with I would love to be in a…

Are you missing the punchline?

November 25, 2014
Just like the best jokes need a good punchline, your marketing also needs that little extra punch! Sometimes you are sharing information in a blog…

What Terrifies You?

November 24, 2014
Today I spent the afternoon teaching my Dad how to work his new Twitter account for his business BlueCanDo (go check it out if you…

How to Host a Launch Party

November 20, 2014
Tonight I was invited to the LocalSearch launch party - if you're interested in directory marketing they are worth having a look at - the…

Your Guide To Networking Success!

November 16, 2014
Everyone knows about Networking events, everyone knows the benefits, but when was the last time you actually went? I've been putting it off for ages…

Double and Triple Check

November 3, 2014
While shopping the other day I stumbled upon this little sign... Whenever you are going to put together a marketing campaign it is always worth…

Challenge Marketing

October 31, 2014
I love a creative piece of marketing and this campaign by Guzman y Gomez definitely falls under this category.  Challenging your die-hard (hopefully not literally)…

Launching the FREE Marketing Media Planner

October 29, 2014
The key to successful marketing is consistency and organization. Organizing your marketing on a weekly basis can be confusing and complicated. When am I posting…

And we are live!

October 28, 2014
As you may, or may not have noticed, we have just launched our new website. We have checked, and quadruple-checked it, but if there still…

Hobbits, Planes + Marketing

October 20, 2014
Every now and then someone does something amazing with their marketing and it goes viral. This video by Air New Zealand has done just that.…

How To Stay Creative

October 14, 2014
One of the hardest aspects of marketing is constantly staying creative. This is especially true, when it is your business and you have been involved…

The Power of Thank You

October 13, 2014
When was the last time you received a handwritten thank you note or a gift from a customer/client/supplier/business contact or even just a friend? I…

Why You Need to be a Stalker

October 9, 2014
No, not that kind of stalker… But you need to be stalking your competition! Do you know what your competition does on Facebook or Instagram?…

It Only Takes $5

September 16, 2014
In case you haven’t heard about it, I thought I’d share a little secret with you… Fiverr Fiverr.com is a brilliant website where you can…

Let Me Take A Selfie

September 10, 2014
You may be wondering how Selfies and Marketing could possibly have anything in common, but I assure you there is and if you aren’t taking…

Why you need to combine your Social Media + Traditional Marketing Strategies

September 8, 2014
We have social media departments, and advertising teams, and graphic designers, and they all work together to market our products. But can what they are…

The Danger of Beautiful Images

September 3, 2014
Such a large proportion of marketing efforts are visually based and this means that we all need images and lots of them. This is easy…

Culture is Marketing (and King)

July 24, 2014
Company Culture is everything, you might be asking why I’m talking about Company Culture on a Marketing Blog. Let me explain, every way that you…

Finding Your Niche

July 15, 2014
Finding your niche and identifying your market is never easy and is one of the areas that most businesses struggle with… Some of the most…

Why You Don’t Need A Billboard…

July 15, 2014
There are so many facets to marketing and sometimes I feel like everyone gets caught up in the next big trend of marketing, whether it’s…

Connect Don’t Collect

June 23, 2014
So many people are too focused on building lists and collecting followers that they forget that the people they are “collecting” are real people. Marketing…

Image is Everything

June 20, 2014
We live in a visual world – text-based marketing rarely works well anymore (it still has its place in certain areas). Especially not on Social…

Size Does Matter

June 18, 2014
Size does matter when it comes to Facebook and imagery (What? Not where you thought this post was going? haha sorry!) Today I am launching…

The Forgotten P’s: Place

June 10, 2014
The environment in which we sell our product or service is often a forgotten one in terms of our marketing. However, it is an essential…

Filter

How to see what ads your competitors are running on Facebook

October 28, 2021
Learn how to use the Facebook Ad Library tool to stay up to date with competitors and stay inspired...

Things to do when your ad account gets disabled

September 13, 2021
There’s nothing worse than having your ad account disabled when you know you’ve done nothing wrong. Here are our top tips to getting live again.

Using Facebook Ads to grow your email list

September 6, 2021
Building your email list is something a lot of businesses struggle with - here's how to use your Facebook + Instagram ads to build your…

How to Scale your Facebook Ads – the difference between horizontal and vertical scaling

August 31, 2021
If you’ve tried scaling your ads, you’ll know it’s never quite that simple. What are horizontal and vertical scaling? Which is best for your business?...

How to structure your Facebook Account. The Basics

June 22, 2021
Not sure how to structure your ad account? Not sure if your agency has set it up right? This article is for you!

The ultimate guide to testing with Facebook Ads

May 16, 2021
Want to know the simplest ways to save money on Facebook ads. It’s testing - in this article, I share my favorite testing strategies!

Why your Frequency Score is so important

January 17, 2021
The frequency score is an often overlooked metric that can give some serious insight into what’s happening with your ads.

Filter

How to diversify your marketing strategy so you aren’t relying solely on Facebook

July 25, 2021
While we love Facebook + Instagram ads and know it’s one of the best ways to market your business. What else that we need to…

Loyalty Programs and Facebook Ads

January 11, 2021
Having a solid brand community is key to long-term revenue and growth. Do you know what’s the best way to do it?

Filter

The iOS 14 Update Facebooks Been Waiting For – April 26 is the Official Release Date

April 21, 2021
We have an official release date, and it’s just days away. Everything you need to do to be prepared so it doesn’t affect your ads.

Facebook’s Aggregated Event Measurement – The future of ad tracking

March 29, 2021
This article will walk you through the process of setting up your aggregated event measurement tool in Facebook and what it all means...

The easy guide to Facebook’s Conversions API (CAPI)

March 25, 2021
This simple guide walks you through what Facebook's Conversions API (CAPI) is, why we need it and how to install it on your Shopify site...

How to get your Facebook reporting averages back after the attribution update

February 1, 2021
Facebook’s latest update in preparation for the iOS 14.4 update, notice your reporting averages on Facebook are blank. Here’s how to fix it...

What the iOS 14 update means for your Facebook Advertising and what you can do to prepare

January 13, 2021
The iOS 14 changes are some of the biggest overhauls to the digital marketing space ever. Here's what's happening and how you can prepare...

How to verify your domain on Facebook

January 4, 2021
With the changes to Apple and Facebook tracking, you need to verify your domain on Facebook. This tutorial will walk you through exactly what to…

How to fix the Facebook Payment Glitch where you get repeat small payments in one day

November 30, 2020
Have you gone from being billed every $1000, $2000, or $500 on Facebook to getting billed in $9 increments? You’re not alone.

Why you need to turn on Two-Factor Authentication on Facebook RIGHT NOW!

October 26, 2020
With Facebook cracking down on ad accounts now more than ever, find out why it’s so important to have 2-Factor Authentication turned on...