So you've spent hours/days/weeks coming up with this fantastic marketing offer, you've emailed it to your database of clients, and are sitting back waiting for…
Dahna BorgSeptember 4, 2013
I've just finished writing my first magazine article - exciting I know, I'll let you know when it gets published! Anyway, while writing it I…
Dahna BorgAugust 29, 2013
I was recently at a Marketing Conference, and the speaker asked a room of about 150 who had a marketing plan... 4 People put their…
Dahna BorgAugust 26, 2013
We talked early this week about how to effectively define your target market, and we briefly touched on how to target an advertisement for that…
Dahna BorgAugust 22, 2013
I am a massive, although a recent, fan of Tom Fishburne's Blog - The Marketoonist... below is one of his cartoons... As he points…
Dahna BorgAugust 19, 2013
Google recently released a one-page users guide to SEO. It is a brilliant tool and an easy way for you to fix up your SEO…
Dahna BorgAugust 6, 2013
I always love reading and hearing about new technologies and advancements, although sometimes scary for what it can mean for those in the industry. A…
Dahna BorgAugust 4, 2013
1. Random acts of customer kindness. There is nothing greater than a random act of kindness, and in business, this can easily be used to…
Dahna BorgJuly 29, 2013
It becomes very easy when marketing to be so focused on selling that we forget who we are selling to... People are not robots! Yes…
Dahna BorgJuly 18, 2013