In today’s episode you’ll learn:
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The features Apple included in the iOS 14 update
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Why you need to register the domain that is linked to your Facebook Ad account
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The importance of having your product URLs verified.
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How having your own media and an email list can help your business.
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The basics behind setting up event limits and aggregated events.
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What is CAPI and what you need to know about it
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How to prepare for the transition
Where to find the tools I talk about on the show:
Facebook’s Aggregated Event Measurement – The Future of Ad Tracking https://www.brightredmarketing.com.au/blog/facebooks-aggregated-event-measurement
The Easy Guide to Facebook’s Conversions API (CAPI) https://www.brightredmarketing.com.au/blog/facebook-conversions-api-capi-install-shopify
What the iOS 14 update means for your Facebook Advertising + what you can do to prepare https://www.brightredmarketing.com.au/blog/what-the-ios-14-update-means-for-your-facebook-advertising-what-you-can-do-to-prepare
How to get your Facebook reporting averages back after the attribution update https://www.brightredmarketing.com.au/blog/how-to-get-your-facebook-reporting-averages-back-after-the-attribution-update
