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In today’s episode you’ll learn:

  • The features Apple included in the iOS 14 update

  • Why you need to register the domain that is linked to your Facebook Ad account

  • The importance of having your product URLs verified.

  • How having your own media and an email list can help your business.

  • The basics behind setting up event limits and aggregated events.

  • What is CAPI and what you need to know about it

  • How to prepare for the transition

Where to find the tools I talk about on the show:

Facebook’s Aggregated Event Measurement – The Future of Ad Tracking

The Easy Guide to Facebook’s Conversions API (CAPI)

What the iOS 14 update means for your Facebook Advertising + what you can do to prepare

How to get your Facebook reporting averages back after the attribution update

Dahna Borg

Author Dahna Borg

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