3
24
132,000
The Guideliner is a beauty brand on a mission to take the stress out of winged eyeliner, with a clever tool that makes getting the perfect flick simple—even for beginners.
The Problem
Charlie had just launched The Guideliner when she came to us. The product was clever, the brand had a strong aesthetic, and people loved it once they tried it—but she was struggling to get consistent sales through Meta ads.
She was running lots of ads, but they weren’t the right type. The creative wasn’t connecting, the campaign structure wasn’t set up properly, and audiences weren’t converting. Sales hovered around the $800–$1,000 mark, and it wasn’t clear how to scale.
The Solution
We came in with fresh eyes and a plan to build solid foundations for growth.
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Creative Testing
We developed ad creative that actually showed off the product in action – how it works, how easy it is, and why it solves a genuine problem. Think UGC, tutorials, and clean, benefit-led messaging. -
Audience Testing
Through broad and strategic testing, we uncovered gold in the US market. Higher AOVs and stronger purchasing intent made it an ideal audience to scale into, which quickly became a core part of our strategy. -
Campaign Structure
We rebuilt the entire ad account to better support the customer journey. With clear TOF, MOF, and BOF stages, we were able to guide new customers from awareness to purchase with confidence (and results).
The Results
In the first month working together, Charlie’s sales more than doubled. By month two, she was well into five-figure months—and she crossed the $100k mark just five months in.
Since partnering with us, The Guideliner has brought in over $132,000 in revenue, with an average 3x ROAS and a $24 Cost Per Purchase. And most importantly, she’s now got a system that scales—without the guesswork.
What the client had to say…
“Working with Bright Red has been an absolute game-changer for our business. When we first started, we were making about $800 a month, but thanks to their expertise and dedication, we’ve consistently been making $20k a month and beyond.
The team at Bright Red is incredibly knowledgeable, always up to date with the latest trends, and really takes the time to understand our brand and goals. Emily is a legend, genius, angel.
They go above and beyond to ensure we’re getting the most out of every dollar spent, and it’s clear they genuinely care about our success. We are beyond grateful for all the hard work they’ve put in and the amazing results we’ve achieved together.”
– Charlie Pond, Guideliner Founder
