Have you ever found yourself staring at your Meta ads dashboard, obsessing over every tiny change, wondering if today is the day they finally take off? We’ve all been there. But here’s the thing—checking your ads every few hours is more likely to drive you crazy than improve your results. Let’s talk about how to optimise your Meta ads in a way that keeps you focused on the big picture (and keeps your sanity intact).

Don’t Over-Stress: Give Your Ads Time to Work

Let’s kick things off with a little reminder: ads need time to do their thing. If you’re logging in every hour, checking every dip and rise, you’re going to drive yourself nuts. Instead, give your ads at least 2-5 days (or even a full week) before making big decisions. Meta’s algorithm is constantly fine-tuning to find your perfect audience, so over-checking can make things feel chaotic when they’re actually just adjusting.

So set a time— every few days—to check in on your ads. Pour yourself a coffee (or in my case a hot chocolate or tea), look at the data calmly, and make strategic adjustments instead of impulsive changes. Trust me; it’ll make a world of difference.

Set Up a Profitable Dashboard to See the Bigger Picture

When you open your Meta ads dashboard, you don’t want to be scrambling to figure out if your ads are profitable. Setting up a custom dashboard can give you an instant snapshot of your performance.

For example, metrics like cost per purchase, ROAS (return on ad spend), and even view contents and add to carts give you the information you need to make smart, data-driven decisions. Aim for a dashboard that makes it easy to see your profitability at a glance, so you know exactly when it’s time to make tweaks and when to let things ride.

Watch Cost per Purchase and ROAS—And Stop Comparing Your Margins

Knowing your cost per purchase and ROAS (return on ad spend) is essential for understanding if you’re profitable. But remember, every business has different margins, so don’t waste time comparing your numbers with another business’s performance.

Focus on what’s profitable for you. If you know your breakeven ROAS, aim for above that threshold. By staying clear on your margin requirements, you can focus on scaling profitable ads instead of getting caught up in irrelevant comparisons.

Compare Landing Page Views to View Content Metrics for Insights

One often overlooked trick? Take a peek at your Landing Page views versus View Content metrics. If you’re getting lots of Landing Page views but not many people actually sticking around and looking at products (tracked with View Content), it’s time to dig deeper.

This gap can indicate issues like poor browse-ability, a complicated menu structure, and much more. By monitoring this difference, you get a clear view of how many people are genuinely interested in browsing your products, not just clicking and leaving.

Final Thoughts

Optimising Meta ads isn’t about micro-managing every single metric—it’s about focusing on what really moves the needle. Give your ads some breathing room, set up your dashboard to keep profits top of mind, focus on your margins, and track those page views to know if your audience is genuinely interested.

Need help fine-tuning your Meta ads for profitability without the daily stress?

Book a Free Strategy Session, and let’s optimise your ads for growth (and your peace of mind).