Every now and then a brand comes along that proves marketing theory right. One of these brands is Frank… if you haven't met Frank you…
Dahna BorgApril 9, 2014
The other day my PT asked me for some marketing advice, and I thought I'd share with you what I told him! Now every personal…
Dahna BorgMarch 11, 2014
I had coffee with a magazine editor the other day and we had a fascinating conversation all things PR and general marketing. Until she mentioned…
Dahna BorgFebruary 10, 2014
I am always interested to see the latest in marketing genius, and as much as I think marketing should always be about what the client…
Dahna BorgDecember 7, 2013
Social Media: The means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.Social media has…
Dahna BorgSeptember 27, 2013
It becomes very easy when marketing to be so focused on selling that we forget who we are selling to... People are not robots! Yes…
Dahna BorgJuly 18, 2013
With any kind of social media, the one question that we are asked regularly as Marketers is, “But does it work?” The answer is yes!…
Dahna BorgJune 27, 2012