One of the core elements of marketing is the split test. How do you test and measure a campaign?
Dahna BorgMarch 1, 2017
Just because something is the 'latest and greatest' does not mean you need to use it.
Dahna BorgJune 1, 2016
Tim Tam's are a part of an iconic Australian brand, if you ever meet someone from America, it's often the first thing that we share.…
Dahna BorgMarch 25, 2016
Email marketing is still an essential marketing medium even if it has gotten a bad rep lately. Let me explain why.
Dahna BorgMarch 14, 2016
I recently asked some of my clients what their biggest marketing challenge was, and the most popular problem was...
Dahna BorgFebruary 7, 2016
Having quality images for your site is essential. It's equally important to make sure you are using images you have the right to use.
Dahna BorgFebruary 4, 2016
I just wanted to take a moment to share with you guys this amazing product I discovered the other day - iBark. They are bamboo…
Dahna BorgDecember 1, 2015
In today's modern age, many businesses run solely from a mobile device... BUT, have you thought about how this might be damaging to your business?
Dahna BorgOctober 15, 2015