I have recently started watching TED talks again - they are such an inspiration and you can learn so much from some incredible people. I…
Dahna BorgSeptember 9, 2013
It becomes very easy when marketing to be so focused on selling that we forget who we are selling to... People are not robots! Yes…
Dahna BorgJuly 18, 2013
No one can dispute how truly brilliant some of Coco-Cola's advertising is and their "Small World" Campaign is no different. The Inspiration Room has a…
Dahna BorgMay 23, 2013
In the marketing world, there are so many tools available to us all and it can be hard to figure out which ones are right…
Dahna BorgMay 1, 2013
QR Code While shopping for my Mum's birthday I happened to walk past this "Ad"... My curiosity as a marketer intrigued me - I got…
Dahna BorgJuly 19, 2012
With any kind of social media, the one question that we are asked regularly as Marketers is, “But does it work?” The answer is yes!…
Dahna BorgJune 27, 2012
Pinterest The newest social media craze - Pinterest... In case you haven't heard of it, or used it yet - It is basically a way…
Dahna BorgJune 18, 2012
I love seeing a good advertisement - I really do! I'm one of these people who walks around looking at ads, analyzing them, sharing the…
Dahna BorgMarch 13, 2012
If you are a regular user of Twitter I’m sure you would have heard about the Twitter disaster with QANTAS and their #qantasluxury campaign. If…
Dahna BorgNovember 27, 2011