Being in the industry I am in, I get to read a lot of what others in the industry are doing - if you aren't…
Dahna BorgSeptember 23, 2013
I have recently started watching TED talks again - they are such an inspiration and you can learn so much from some incredible people. I…
Dahna BorgSeptember 9, 2013
Research is one of those areas of marketing, that is often forgotten or thrown in the too hard basket. Yes, it is difficult to do…
Dahna BorgSeptember 1, 2013
I've just finished writing my first magazine article - exciting I know, I'll let you know when it gets published! Anyway, while writing it I…
Dahna BorgAugust 29, 2013
I was recently at a Marketing Conference, and the speaker asked a room of about 150 who had a marketing plan... 4 People put their…
Dahna BorgAugust 26, 2013
We talked early this week about how to effectively define your target market, and we briefly touched on how to target an advertisement for that…
Dahna BorgAugust 22, 2013
I am a massive, although a recent, fan of Tom Fishburne's Blog - The Marketoonist... below is one of his cartoons... As he points…
Dahna BorgAugust 19, 2013
Last week you would have seen the comedic post in regards to the 'Offical Sponsors' of the Olympic games - and it brings up the…
Dahna BorgAugust 6, 2012