In today’s episode you’ll learn:
- Whether blogging is important for eCommerce businesses
- Her strategies for writing product descriptions – if she can write product descriptions for Chux you can write descriptions for your products
- The biggest thing slowing down your website and affecting your web ranking
- When to DIY your SEO and when to outsource to a professional!
Where to find Kate, the books and podcasts she mentions on the show:
Where to find Kate
https://www.katetoon.com/ and The Recipe for Success
Books Kate Recommended
Confessions Of A Misfit Entrepreneur
Podcasts Kate Recommended
Transcript:
Dahna Borg:
Hi, and welcome to the Bright Minds of eCommerce podcast. I’m Dahna, founder of Bright Red Marketing, your eCommerce advertising specialists. We focus primarily on Facebook and Instagram ads, driving direct return on investment only for eCommerce stores. I started this podcast to share the inner workings of the eCommerce world, share success stories as well as advice from experts. So whether you’re thinking of starting your first eCom store or you’re ready to scale to $500,000 months, this podcast is for you. So let’s get started. Welcome to episode two.
Dahna Borg:
Hi, and welcome to the Bright Minds of eCommerce podcast. Today we are here with Kate Toon. Kate Toon is a writing entrepreneur as well as a popular coach, speaker, author, and podcaster. Her digital education businesses The Recipe for SEO Success and The Clever Copywriting School have helped more than 8,000 small business owners grapple with the Google beast and write better content. Author of the Amazon bestseller Confessions of a Misfit Entrepreneur: How To Succeed in Business Despite Yourself. Kate lives on the central coast of Sydney City where she loves wandering on the beach with her son and her CFO, Chief Fairy Office dog, Pomplemousse. Welcome Kate.
Kate Toon:
Hello. Lovely to be here. Thanks for having me.
Dahna Borg:
I’m so excited to have you. So for those of our listeners who aren’t so familiar with your work, can you give us a little bit of background in how you got started in the world of SEO and copywriting?
Kate Toon:
Yeah, so when I left university, I went off and I worked in lots of different agencies. I ran events and then I worked in digital marketing when it was just starting, when not everyone had an email address and things like that. It was old school. I worked building Marks and Spencer’s website in the UK, which was a bit of a baptism by fire, and then came to Australia, worked in lots of big ad agencies like Ogilvy and places like that, mainly as a producer, project manager more than a copywriter. Then I got pregnant and realised I didn’t want to do the long hours the agency life demands. So I started my own business about 11 years ago and just took all the skills because I had been working with big brands doing all different kinds of things, copywriting, SEO, information architecture, website builds.
Kate Toon:
I took all of that and then tried to package it into little services that I could offer. And over time, the big thing for me was there was just so many other people doing what I was doing, even back then, and so I was like, how do I get found on Google? I need to use all those skills I learned in SEO for big brands and try to apply them to my business. And then I did. I got to number one for lots and lots of keywords and then people started asking me, “How’d you do that?” And then training was born and classes were born and it has kind of just grown. It’s evolved over the years.
Dahna Borg:
Yeah. That’s amazing. I mean, I’ve done your course, your course is amazing.
Kate Toon:
Thank you. Thanks for saying that darling.
Dahna Borg:
So I mean this podcast is specifically on eCommerce. So what’s probably the biggest difference for an eCommerce SEO and your traditional service based SEO, if there is any?
Kate Toon:
Well there is and the way that… I think the core things the same. So the way that I’ve structured my course for example, is that everyone learns about the tech. Everyone learns about keyword research, everyone learns about SEO copywriting, everyone learns about back link building and measurement and content marketing. But the distinct difference is that obviously service based business, generally they’re going off their local search terms. So, I want a window cleaner, I don’t just want any old window cleaner, I want a window cleaner in my suburb. So they have to do a lot more optimisation around their location, their maps, where they physically are, trying to get into that local pack that you see in the search results.
Kate Toon:
E-commerce, you can kind of do a Google my business page and have an address and pretend that that’s your HQ, but it’s not really about that. Generally people don’t search for environmentally friendly coffee cup in location. Do you know what I mean? They’re not so bothered. They’ll want it in Australia potentially so they don’t have to get it shipped from the US, so it’s more about building trust and trying to explain why people should buy that coffee cup, which I can buy from 50 other people, why should I buy it from you? So what do you do on your site that makes me want to care about you as a business owner and therefore want to buy from you. Which doesn’t sound like SEO, sounds like marketing to a degree, but if you sell this Frank Green coffee cup that I’m holding up that you can’t see, because this is a podcast…
Dahna Borg:
It’s a very pretty Frank Green cup.
Kate Toon:
It is. And it’s very big. Do I try and compete with Frank Green? What keywords do I use? Do I mention the colour of it, the size of it? Do I write copy that’s different to what Frank Green wrote or do I write my copy? How do I use images? All that kind of stuff. So eCommerce, it has its own challenges.
Dahna Borg:
Yeah, definitely. I mean I suppose because we work with solely eCommerce businesses, a lot of the challenges that we hear is around writing product descriptions, especially when they have tens of thousands of different products and they’re very similar. Have you got any tips or secrets on how to write really good product descriptions?
Kate Toon:
Yes. I mean that’s my bread and butter. At the moment I’m writing product descriptions for Sanitarium for all their products. We pick some things. I also wrote, I think 80 product descriptions for Chucks, you know the sponges? And the only difference is that one sponge is bigger or it comes in a two pack or it’s got thicker green stuff on top. So if I can make those interesting, you can make your products interesting. I think too often people focus on the literal, they try to describe the physical product. It’s this big, it’s this colour. They don’t go beyond that and think how is this product going to change someone’s life? When are they going to use it? Where are they going to use it? Why are they using it? What sorts of people use it? How do they feel before they use it and how do they feel after they use it?
Kate Toon:
So again, we’ll take the Frank Green coffee cup. Why is this better than any other coffee cup. You could physically describe it and say, “It’s insulated. It holds this much coffee.” But really, why does someone buy this coffee cup? It’s huge. So what kind of person’s buying that? I’m a coffee addict, you need to get your three shots in there. It’s going to stay warm all morning to give you time to drink it. You could hit someone with this and probably decapitate… I don’t know. Trying to go beyond the features, and then even then going beyond features to benefit. So it’s a 500 ml coffee cup. That’s the feature. The benefit is you can get more coffee in it. That’s the benefit. But the advantage is you can buy a coffee at 6:00 AM and still be drinking it at mid day.
Kate Toon:
So you go beyond the obvious, and I think too many people focus on the literal and don’t think about the story. Because what we’re trying to do with product descriptions is we’re trying to elicit emotion. By the time someone gets to your product description, they already want to buy the product. They are looking for you to make them feel good about the purchase decision they’re about to make. They’re looking for affirmation. So yes, they want detail, they want to know that it does what it’s supposed to do, but they also want to imagine themselves using it. So I think it’s storytelling a little bit as well.
Dahna Borg:
I think that’s a great way of… Especially when you’re dealing with something there’s so many products, like especially with Chucks, like I don’t know how you… I’m going to go check out their website soon and see what you’ve done.
Kate Toon:
They’ve changed it since I did it. But yeah, it is hard. And the thing is you shouldn’t think, “Oh I’ve got 200 products,” because that’s overwhelming and you’ll never get there. What are your 10 best performing products already? Take those, make them better. Then the next week commit yourself to rewriting two a week. In a year’s time you’ll have 104 new product descriptions. Because if you try and write them in a big lump, they will all end up sounding the same and you’ll run out of ideas.
Dahna Borg:
There’s only so many stories you can tell in one week.
Kate Toon:
There are, exactly. But you’ve also got to really get into the mindset. This is Sue. Sue hates washing up. She’d much rather use the dishwasher, but sometimes she has to clean a pan and that’s why she likes Chucks because they don’t fall to bits, all the sponge doesn’t go down the plug hole, they last the test of time. They’re not smelly, they’re not… There’s things you can talk about, but you have to get into the mindset of Sue, about to clean a pan. What does she want? How does she feel? What’s she frightened of? What’s she been doing all day? How’s she going to feel better after this? That’s what you need to do I think.
Dahna Borg:
That’s amazing. I love it. You sort of touched on this in the beginning, but what are the most important elements of an eCommerce site that you kind of should have as your focus for SEO?
Kate Toon:
From an SEO point of view, I think it starts right at the beginning. Choosing the platform that you want to be on. Are you Shopify, are you going with WordPress and WooCommerce? There is no real SEO advantage to any of the platforms anymore. There used to be, but now they’re much of a muchness. The difference is that WooCommerce lets you get in there and fiddle, you can change things, you can do more, you can optimise your site more, but there’s a pay off with that. You have to worry about backups and hosting and security. With Shopify, it’s kind of pretty good out of the box, but you can only do what Shopify allows you to do, and you have to always remember that Shopify owns your site, not you. They own you. Whereas with WooCommerce, you own your site. So choosing the right platform is more about what type of person you are. Are you someone that likes to fiddle or are you someone that just wants to set and forget?
Kate Toon:
So if you like to fiddle and want control, WordPress’s better. If you don’t Shopify, Big Commerce, those are all good. After that, it’s choosing a great domain name. So having the product that you sell in your domain name doesn’t necessarily give you an advantage from an SEO point of view, but it helps people understand. So if you say, we are Bob’s Baby Bibs, well I’m pretty clear that you’re selling baby bibs. So having a name that’s relevant and it’s memorable and it’s brandable, that’s really, really important. Then after that, thinking about site structure. So, so many eCommerce sites I see, their main navigation is not their shopping categories. It’s things like about and delivery and FAQ. That’s so secondary. Your main navigation should be the categories of what you sell. So that within 10 seconds of hitting your site, I can see, yeah, you’re called Bob’s Baby Bibs, but you also sell dummies and cloths and wraps and cots and prams, and I get that.
Kate Toon:
I don’t need to read any copy that says we sell blah, blah, blah. It comes straight through from name. So those are my top three things; platform, domain and navigation. But there’s a whole lot more. I’ll let you get a word in edgeways.
Dahna Borg:
No, that’s fine. I’m loving this. I know that a lot of people think SEO means blog. How important is a blog for an eCommerce site?
Kate Toon:
Well, one of the main reasons people like blog posts is because they give a reason for Google to come back and crawl your site. So Google does look for new content on your site, but the truth is that Google doesn’t necessarily reward the most consistent content or the newest content, it rewards the best content. So yes, by all means, if you can write a really well written 2000 word blog post that’s engaging and interesting, and you can do that every week, by all means do it. It will be useful. You can repurpose that content on social media and all your platforms. Fantastic. Most of us can’t do that. So if you can’t write a blog post of that quality, please don’t write four, 300 word useless ones. They won’t do any good. They’ll take up your time, and remember you’re always adding new product to your site, so there’s always new things to crawl, but less about SEO, more about brand-building and building up what we call in Google world expertise or authority and trust.
Kate Toon:
Blog posts help you build a relationship with your customers and give them a reason to buy from you rather than K-mart. Now, there’s lots of ways these days to build up a relationship. We’ve got Instagram Stories, fantastic way of building up stories. Facebook Live, LinkedIn Stories, lots of other ways to build up content other than blogs. They are not the golden ticket they used to be. You need to think of it less about ranking and more about building relationships, showing that you’re an authority on bibs and talking about why you set up your business, where you source your materials and telling stories of customers that bought your product and loved it. That’s going to make me love your brand and that’s going to make me loyal. It’s that kind of endearing content that makes me want to buy from you and not someone else.
Dahna Borg:
Yeah. So it’s less about SEO from a technical perspective, but using it as a way to build that brand and make sure people trust you and they like you.
Kate Toon:
Yeah, and it’s hard with blog posts. They say something like 4 million blog posts are published every minute. There’s something like 10 billion… There’s a ridiculous amount. So again, you really have to think about what is the goal of this piece, what am I chances of ranking? If the goal is SEO, you need to do keyword research, you need to pick a phrase that you can compete on. If the goal is relationship building, don’t worry quite so much about SEO. You can focus on just having a really lovely tone of voice and whatever. If you are focusing on conversion, then it should be your top 10 featured products. If you’re focusing on building relationships with other eCommerce stores, then you should be ego basing them by featuring their product. So, think about the goal of your post before you publish it, and don’t just think you have to publish posts for SEO because you don’t anymore. There’s lots of other ways of doing it.
Dahna Borg:
Yeah, that’s amazing. Because I know a lot of my clients especially will sit there and go, we need to keep posting blogs and we use them on Facebook, and that makes a lot of sense that it’s more about that relationship building and then worrying about afterwards.
Kate Toon:
Yeah, I mean if you can, do. People like ASOS and whatever, where you’ve got a team of 30 people, they can pump out a blog every few days, but people like us, we can’t. So we have to pick our battles. Maybe we’ve got five hours a week to spend on digital marketing. What should we spend that on? Is it writing a blog post or is it posting Instagram stories or updating your product descriptions. Yeah, this is it. And some things move the SEO needle very quickly. Like improving your site speeds, reducing your image sizes, writing better product descriptions, sorting out your navigation. Something’s move the needle very slowly. Adding old tags to images, writing three crappy blog posts and no one’s going to read. So it’s about picking your battles and picking things that take minimal time but have maximum impact.
Dahna Borg:
Amazing. I love it. Are back links still as relevant in terms of building the SEO?
Kate Toon:
Yeah, I just nodded my head forensically and then realised no one can hear me doing that. Yes, absolutely. You have to think of your website… This is my little cheesy analogy and you will have heard this before.
Dahna Borg:
I love cheesy analogies.
Kate Toon:
I love an analogy. So, think of your website as a little island in the middle of the ocean and it’s beautiful and it’s got gorgeous resorts on it and discos and the best restaurants. But unless you hook up a ferry service or build an airport, no one can get to your beautiful island. So yes, back links are a way for traffic to get to your site. So physical people, physical eyeballs, seeing your site. But also in Google world, every link to your site passes what we call SEO juice. It’s kind of like glorious goo. So, if you link to me, I’ll be on your podcast, I’ll be on your site and you’ll link to my bio. It’ll say, Kate Toon is this person.
Kate Toon:
And Google will go, “Look, Bright Red Marketing is it really good website, it looks really official and great,” and they’re linking to Kate. So they must think Kate’s pretty great. And so they give me kind of a thumbs up. So it’s about getting links from high quality sites. It’s more about quality than quantity. And it’s about understanding that social media links don’t count for building up that authority. They bring traffic, but they don’t bring juice. So having lots of links on Facebook isn’t going to do anything, or Instagram.
Kate Toon:
The best way for eCommerce stores to think about this is do the obvious. Get yourself in lots of directories. Ideally free ones. You don’t want to be paying a lot for directories. Write some guest posts for other sites that have similar products but aren’t competitive. Collaborate with other eCommerce stores and go, “Hey look, you sell shoes, I sell handbags, how about we link to each other and recommend each other’s products?” And then things like this. Building your brand by talking about your business on podcasts or in the media, all those things are great ways of building back links to your site, and definitely do count. Because once you’ve optimised your site and written your product descriptions and you’ve speeded it up, what is there other than content marketing and back link building to differentiate Bob’s Bibs from Sue’s Bibs? How does Bob win? The only way he can win is to get more people to point to his site.
Dahna Borg:
Amazing. Is that something where like using influences, especially more influences with blogs rather than just posting pretty photos on Instagram, is that something that would work as well?
Kate Toon:
I just think when I’m in eCommerce groups and talking to people who are in my memberships and courses, often Instagram relationships are very disappointing. So I think you have to be so open and honest with them about what you’re going to get, what they’re going to give you. As you said, the classic one picture on Instagram and you pay them 300 bucks. What else are they going to do to support… It’s funny, a few of the people in my course have actually asked me to be an influence for their stuff, like clothes and stuff. I go the extra mile, so yeah, I will mention it on Facebook, I’ll do an Instagram story, I’ll put it on my wall, I’ll put it in my groups, and I will write a really nice post about it. I won’t just take what they’ve written.
Kate Toon:
But yeah, I also think about the influences you’re choosing. I’m sure you talk to your guys about this. Don’t go after the big names. Go after people who are going to benefit as much from this relationship as you are and build each other up. So I’m a big fan of building up people who are not necessarily beneath me, but people who are working their way up, rather than trying to build relationships with people who’ve already made it. Because the people that already made it, they don’t care about me. I might get on their thing, but they’re not going to really push it because they don’t need me. So try and find someone who needs you as well as you needing them.
Dahna Borg:
That’s a great way of looking at it. Because yeah, influences can get a little bit… We use influences and we get some great results for our clients with it. But we’ve had so many… Much like what you’ve just said, we’ve had so many people that have gone and spent $100 here, $500 here, $1,000 there for one post on an Instagram account that is followed by bots. So I think if you can kind of build it that way, I think that’s a better way of doing it.
Kate Toon:
The good analogy with link-building, and I think marketing in general, is the harder it is to build the link, the more worthwhile that’s going to be. So like for example, if you can get yourself on a free directory, well then all your competitors can too. But if you can come up with a newsworthy PR story about the fact that your brand is supporting the local dog’s home and donating X amount of your products and that gets in the paper, and then they link to you from the digital newspaper and also maybe you get on the local news, yeah, that took a long time to set up, that took a big commitment. But that kind of link is going to pay you back for months and months a months, and build your brand and build your reputation, whereas quick wins get crap results I think sometimes. You’ve got to work a bit harder.
Dahna Borg:
100% agree. In terms of SEO, when do you recommend people DIY versus getting professional help?
Kate Toon:
I think it comes down to two core things. One, your mindset, and two, your money. So I think that everybody with… If you’re running your own business, there is a requirement for you to understand all the elements of your business. So you should have a little bit of understanding about accounting, a little bit of understanding about how your website works, a little bit understanding about SEO, design, copywriting. And I just think that’s what we take on as business owners. You can’t just be like, “Well I only like making berets so I’m not going to do any of the other bits because I just want to make berets.” Well don’t start your own business then because you’ll be making berets about 30% of the time and the rest of the time you’ll be accounting, marketing, stockpiling, stock taking, blah, blah, blah.
Kate Toon:
So I think the thing is to try it, and that’s why… I mean, my whole business model is about letting people dip their toe in and then their foot in, and then fully submerging themselves. You will find that you either have the right kind of mindset for it or you don’t. Like you enjoy the wins. For example, I hate accounting and it doesn’t matter how many courses and books and whatever, I still just can’t seem to click it in. It doesn’t get. I’m 11 years into doing this. I still struggle with it. So I understand a bit, but I decided to outsource that. But I made that decision from a position of knowledge and power. I didn’t just blindly hire an accountant. So I think you don’t know until you’ve tried it. So try it first, then make a decision and don’t get a recommendation off some random on Facebook. Don’t go and Google SEO agencies pick one. Don’t respond to the emails from Sanjet saying, “Greetings of the day, I guarantee number one rankings.”
Kate Toon:
Talk to someone like you or like me and get a personal recommendation from someone who knows what that recommendation means and has a reputation to uphold. You are not going to recommend anyone dodgy because it will come back on you. And I think often on Facebook, people recommend people to be nice because they’re cousin’s mother-in-law’s son is doing a bit of SEO and they want to be nice, but they are not the judge of whether that person is doing a good job or not.
Dahna Borg:
I think that goes for all industries.
Kate Toon:
It does.
Dahna Borg:
Even mine.
Kate Toon:
But SEO seems to have a particularly bad reputation and a lot of dodgy people in it.
Dahna Borg:
It does. Goes for Facebook Advertising too.
Kate Toon:
Yeah, that’s true. That’s true. Again, I think it’s because both of those are seen… There’s a lot of seven figure entrepreneurs, saying, “Look, I made X amount of dollars in a night.” And whenever you get that kind of person in that industry, it drags the industry down. And I think you’re very true. You don’t really get that in copywriting or design. You don’t get many people-
Dahna Borg:
I think it’s too much work. Like if someone writes copy, you can read it even if you don’t know anything about copy and go, “That’s good copy.” With what you and I do-
Kate Toon:
There’s a lot behind the scenes.
Dahna Borg:
If you do SEO and have no idea what’s happening and you’re paying somebody you don’t know. I can run ads for you and you could have no idea what’s happening, especially with some of the dodgy ones out there that literally run your ads in their ad accounts. You can’t even see anything. Then you’re just blindly trusting that that’s happening. If someone’s going to write your copy, you can see it and then-
Kate Toon:
Yeah. It’s the behind the scenes, kind of geeky stuff that is an area of kind of like mystery and people are like, “Oh no, I’m doing something special that no one else does.” And he’s like, no, they’re not, they’re just doing what everyone else does. But yeah, it’s tricky. So I think who you get your recommendation from is really important. And knowledge is power. People say a little knowledge is a dangerous thing. I don’t agree. I think a little knowledge will stop you getting your bum burned by a bad person.
Dahna Borg:
100% agree with you on that one. In all areas of marketing, not even just-
Kate Toon:
In all areas.
Dahna Borg:
Yes, 100%. is there any other things related to eCommerce SEO that you think are important that we may have missed?
Kate Toon:
I’ll leave you with one big tip and that’s images. You know how important images are for eCommerce SEO, just for eCommerce in general because sometimes it’s all you’ve got, you don’t have a big product description, you’re relying on the image to do the sale. So there’s all the things around consistency and clarity and good quality, but when it comes to SEO, we really need to look at two elements, the physical size of the image, the dimensions, because often you’ll have your images that you’ve taken and sent to you from your photographer, or you’ll be getting them from the brand and they’ll be like 10,000 pixels by 8,000 pixels, and you’ve just uploaded that to your page without reducing the file size. Believe me, it happens. That’s going to really slow your site down because the image on the page is only like 400 pixels by 400 pixels, but you’re loading that giant image into the page. So that’s one thing.
Kate Toon:
The other thing is K size. So every image, the more complex the image has a physical file size, and again, you need to be reducing that as much as possible. I use a tool called Tiny PNG, which is a free one. Yeah, there’s a cute panda. There’s heaps of them. I just think you should optimise your images before you upload them to the sites. There are tools that will optimise them when they’re on the site, but it’s better to just do it beforehand and again, if you’re thinking, oh my God, I wonder how bad my images are, pick your top 10 products, start there.
Kate Toon:
Download the image, resize it physically, reduce the K size, name it really well. So, blue-jumper-for-piglet.jpeg. Upload it again, write a nice alt tag. Boom. And then do the next one, and the next one. It is the kind of job you can do on a Friday night with a glass of wine watching Netflix on the other screen. It doesn’t take your whole brain, but if you can reduce your page load and your website speed down by one second, you could move from page 40 to page one. It’s a big thing, it’s probably one of the biggest things in SEO and one of the biggest issues with it is generally images. So, that’s my final tip.
Dahna Borg:
Wonderful. And I know with eCommerce sites, some of our clients have got 10, 15, 20,000 products, you’ve got that many photos and there’s multiple photos per product that could really slow everything down really quickly.
Kate Toon:
And it could feel overwhelming to think, how do I tackle that? But again, just pick your top 10 products, and your next 10, then the next ones. You’ve done 100 products. Then just commit to doing a few a week and know that every time you upload a new product you’re going to do it properly from now on. And then in a year’s time, all those hundreds of products will be updated. So just eat the elephant one bite at a time.
Dahna Borg:
That’s it. I love it. I love it. So now we have a couple of questions we ask every podcast guest at the end of our show. Do you have any secret strategies, routines, or habits that you personally follow everyday to help you stay on track in your business?
Kate Toon:
I walk my dog every morning and get a coffee and listen to a podcast and try and come back to my screen with one thing to say on social media. It doesn’t matter if it’s a murder podcast or a business podcast or a podcast about storytelling. That’s my little daily inspiration. And sometimes I turn my audio off and just think about things. Isn’t that terrifying? So, that’s my daily routine.
Dahna Borg:
I love it. I love it. And do you have a favourite business book?
Kate Toon:
My own. Confessions of a Misfit Entrepreneur: How To Succeed in Business Despite Yourself. I must admit I’m not a huge business book reader so I have a whole shelf of them behind me, most of which I haven’t read, but they look good. I get a lot of my creative inspiration from actual book books, novels and nonfiction books. So, other than my own, I’m afraid I don’t.
Dahna Borg:
That’s all right. And favourite podcasts. Sounds like you might have a couple, other than your own.
Kate Toon:
Oh, I do. I really like one called Reply All, which is all about kind of technology. It sounds really geeky and is quite geeky, but I love it. I love This American Life because the production of that podcast is beautiful and the stories are amazing. And then I have to admit, I do listen to Criminal and Case File, which are just horrible murder podcasts. I don’t know why. It’s like my dirty secret. Those are my main ones.
Dahna Borg:
Wonderful. And then lastly, do you want to tell everyone a little bit about your SEO Nibbles and your courses and go from there?
Kate Toon:
Yeah. SEO Nibbles, not nipples, that is my starter course. So it’s a free little three day course, minimal effort, and the goal of that course is to help you decide your question that you asked, do you want to DIY it, do you want to hire someone? If you want to hire someone, what should you be asking? And then after that if you do decide you want to do it, there’s a sort of what I would call the toe dip. The foot dip is the 10 day SEO challenge or just like the first 10 things to think about and it covers off some of the stuff we’ve talked about today. Duplicate content issues, image optimisation, speeds, writing title tags and things like that.
Kate Toon:
Then after that I’ve got a monster course, the one that you’ve done, which is launching again next year, which has a eCommerce module within it that you can do as well as all the other bits that I’ve talked about.
Dahna Borg:
It is definitely a monster course, but well-worth it.
Kate Toon:
It’s more of a resource. People come back to it again and again. Oh, and I should say I have a group on Facebook called I Love SEO, where I just put daily little tips and ideas and little micro tasks that you can do to just try and achieve something on a busy day.
Dahna Borg:
I love it. Well, thank you very much for joining us. It’s been lovely to have you.
Kate Toon:
It’s been great. Thanks so much for having me.
Dahna Borg:
Thank you. Thank you for listening to the second episode of The Bright Minds eCommerce podcast. If you want to know more, need a recap, or want to learn more about Kate Toon and her programmes, please head on over to our show notes. You can find them at www.brightredmarketing.com.au/shownotes/episode2. The link will also be in the episode description. On that show notes page, there’s a section for questions. We’ll be launching our first Q and A episode very soon, so I’d love to feature your questions. Or if you know someone who’d be a great guest on our show or you want to come join us, you can use that section to apply.
Dahna Borg:
If you loved the show, I’d really appreciate if you could leave us a review and help us reach new listeners and help us know that we’re on the right track. Thank you so much for listening and we’ll see you next week.
