Bright Minds of eCommerce Podcast

We’re lucky enough to work with some incredible eCommerce businesses, stores and experts. We created the Bright Minds of eCommerce Podcast to share their stories, advice and insights.

The Bright Minds of eCommerce podcast is designed to share the inner workings of the eCommerce world. Sharing success stories from successful entrepreneurs as well as advice from eCommerce experts.

Hosted by Dahna Borg – Founder of Bright Red Marketing – your specialists in eCommerce advertising.

May 14, 2024 in Podcast

Designing a life you love with Christine Innes from The Corporate Escapists

Joining Dahna in this episode is Catherine Abe from Collabarts to chat about maximising your eComm photography.
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April 30, 2024 in Podcast

Maximising your eComm photography with Catherine Abe from CollabArts

Joining Dahna in this episode is Catherine Abe from Collabarts to chat about maximising your eComm photography.
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April 16, 2024 in Podcast

A Breakdown of Meta’s Advantage Plus Suite

In this solo episode, I am breaking down Meta's Advantage Plus suite. This suite aims to streamline the process of running ads through automation and…
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April 2, 2024 in Podcast

Selling without Selling with Debbie Hatumale-Uy from Only the Sweet Stuff

In this episode, we're joined by Debbie Hatumale-Uy from Only the Sweet Stuff and we talking about Selling without Selling.
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March 19, 2024 in Podcast

Building Brand Identity and Reputation through PR with Eve Anderson from Eden Communications

In today's episode, we're joined by Eve from Eden Communications and we had an insightful conversation about public relations (PR) in the context of e-commerce…
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February 20, 2024 in Podcast

From Idea to Innovation, Crafting Better Products with Asha Dillon from Leadr Pet

Embark on a journey of product development excellence with Asha Dillon from Leadr Pet. In this insightful blog post, Asha shares her expertise on crafting…
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February 13, 2024 in Podcast

Keys to a Successful Start-Up Brand with Rebecca Dickson from Hatch

In this episode of the Bright Minds of E-commerce Podcast, Rebecca Dickson from Hatch shares her expert advice for startups. From crafting a unique brand…
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January 30, 2024 in Podcast

Creative Marketing Ideas and Overcoming Imposter Syndrome with Maggie Outridge from St Argo

In our newest podcast episode, we had the pleasure of sitting down with Maggie Outridge, the driving force behind St Argo, a brand that has…
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January 16, 2024 in Podcast

Safeguarding your brand through Intellectual Property Know-how with Lisa Win from Win Trade Marks

Join Lisa Win as she delves into the critical importance of trademarks in protecting your brand. Real-life stories illustrate the challenges entrepreneurs face in the…
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December 19, 2023 in Podcast

Exploring Ambassador Programs and Influencer Strategies with Michelle Tweddle from Touché

In this episode, dive into the world of sustainable bedding and e-commerce with Michelle Tweddle, founder of Touché. Uncover valuable insights into building ambassador programs,…
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December 5, 2023 in Podcast

Avoiding Burnout and Building Profitable Relationships with Business Strategist, Annelise Worn

Elevate your e-commerce game with Annelise Worn, the brilliant Business Strategist! Uncover the magic behind mindset mastery, strategic collaborations, and the art of standing out…
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November 20, 2023 in Podcast

From 10k in 10 Minutes to 150 Stockists within 2 Years with Victoria Scuteri from Destino the Label

In this illuminating episode of the Bright Minds of E-Commerce Podcast, Dahna engages in a heartfelt conversation with Victoria Scuteri, the visionary founder of Destino…
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November 14, 2023 in Podcast

Making the Most of Your Product Photography with Paige Noelle

Dive into the vibrant world of product photography with the fabulous Paige Noelle Stylist! In this episode, Paige spills the beans on turning your DIY…
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October 31, 2023 in Podcast

Navigating Business in an Untapped Market & Maximising PR Opportunities with Rachel Crawford from Harlow Harry

We learned the hard way but found our niche. The value of trying various marketing channels was evident in our journey - TikTok, Google Ads,…
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October 24, 2023 in Podcast

Strategies for Success: Mastering Email Marketing for eCom Businesses with Priya Radia from Flow Butler

In this week's episode, we're joined by Priya Radia from Flow Butler to explore the art of mastering email marketing for e-commerce businesses. She shares…
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October 17, 2023 in Podcast

Building a Brand Committed to Sustainability and Social Impact with Kelly Barrett from Underwear for Humanity

In a world driven by fast fashion and profit margins, there are brands like Underwear for Humanity that are rewriting the rules of e-commerce. Kelly…
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October 10, 2023 in Podcast

Maximising Chat GPT’s Potential with Ami Williamson from Damn Write

In the ever-evolving landscape of artificial intelligence, staying ahead of the curve is crucial. Join us in our latest podcast episode as we dive into…
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August 8, 2023 in Podcast

#47 Embracing Change and Crafting Delight with Lauren Siemonsma from Ochre Ceramics

In today's episode, you'll learn about the power of personal connection and how it can boost brand loyalty. Lauren emphasizes the importance of understanding your…
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July 25, 2023 in Podcast

#46 Safeguarding Your eComm Business: Legal Essentials with Shalini Nandan-Singh from Love Your Legals

In this episode, Shalina Nandan-Sighn, founder of Love Your Legals, joins the Bright Minds of eCommerce podcast to shed light on the significance of well-drafted…
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July 18, 2023 in Podcast

#45 Embracing change and growth while crafting a doll empire with Forever Dolls Founder, Emma Egel

Join us on this episode of the Bright Minds of eCommerce podcast as Emma Egel, founder of Forever Dolls, shares practical insights for success in…
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July 11, 2023 in Podcast

#44 Streamline success by implementing systems and conquering overwhelm with Business Coach Kirsty Robinson

Join me as I speak with Business Coach Kristy Robinson as she shares invaluable insights on implementing effective systems, overcoming overwhelm, and achieving your business…
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June 7, 2023 in Podcast

#43 Unleashing the power of emotional selling and authentic storytelling with Julia Foyster from Tweed Real Food

Julia reveals how emotional storytelling has been the driving force behind their eCommerce success, connecting customers to their farming heritage and fostering resilience in the…
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May 30, 2023 in Podcast

#42 Designing profitable brands for a sustainable future with Carly Stirling from Studio Carly

Carly talks all things branding, sustainability and product page optimisations
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May 23, 2023 in Podcast

#41 Growing with the Unique Challenges of a Handmade Business with Rosie Browning from Know The Rose

Join us as we talk with Rosie Browning from Know the Rose as we talk all things business and marketing in the handmade world.
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May 16, 2023 in Podcast

#40 Overcoming overwhelm with systems and a VA to help you grow Kirsty Whybrow from Kirsty & Co.

Kirsty shares her favourite systems and tools to beat the overwhelm
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April 4, 2023 in Podcast

#39 Buying a business and making it your own with Alana Paulin from Canvast Co

Alana Paulin walks us through the purchasing process of a business and how to make it your own, just as she made Canvast Co hers.
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March 28, 2023 in Podcast

#38 Strategies to simplify your site, improve conversions and boost sales (and your free time) with Anna Tillotson from House of Cart

Anna Tillotson shares how to make your site inviting, get it converting, what's slowing it down, and a whole lot more.
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March 20, 2023 in Podcast

#37 The power and profitability of inclusivity and diversity in Fashion with Nikki Parkinson from Styling You The Label

Nikki talks about her journey with Styling You The Label, why they use influencers as models and the power of embracing the female form.
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March 7, 2023 in Podcast

#36 Facebook Marketing Strategies and Predictions for 2023 with Dahna Borg from Bright Red Marketing

Trends and predictions for 2023, what to focus on and the best questions to ask yourself to get yourself on the right track.
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February 20, 2023 in Podcast

#35 Simplifying Your eCommmerce Marketing To Be More Profitable (and less stressed) with Lisa Byrne Marketing

Lisa Byrne shares her best tips to simplify your marketing and increase profitability.
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September 19, 2022 in Podcast

#34 Making Profitable Instagram Reels with Alisha Marfatia from The Social Impact

Alisha from The Social Impact tells all, and while she dances, she teaches her clients to make amazing, impactful, and profitable reels.
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September 2, 2022 in Podcast

#33 Building an automated and sustainable business with Angie Martin from Pear Collections

Angie Martin from Pear Collections shares her top tips to building an automated and sustainable business.
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August 4, 2022 in Podcast

#32 Crafting a stand-out brand using clever copy with Ami Williamson from Damn Write

Ami Williamson shares her best copywriting secrets and strategies to stand out and build solid customer relationships.
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August 2, 2022 in Podcast

#31 Crowd sourcing funding and the future of marketing with Jade McKenzie from Zea

Learn all about crowd sourcing funding, and the strategies Zea has used to grow to a $4million business with Jade McKenzie.
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May 31, 2022 in Podcast

#30 Building A Business You Can Sell With Priya Radia from Nine to Thrive Society

Priya Radia shares her tips on building a business you can sell.
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May 20, 2022 in Podcast

#29 Fostering human connection to build a successful business with Clare Spelta from BonMaxie

Clare Spelta shares her journey on creating a successful business from a simple idea and her tips and lessons along the way
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May 12, 2022 in Podcast

#28 Wholesaling for greater profit with Sarah J Cross from the Creative Product Institute

Sarah J Cross shares her wholesale journey and how you can make the most profit from wholesaling
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May 4, 2022 in Podcast

#27 Scaling your business organically with creative powerhouse Nicole Gould from Fat Mango Creative

Nicole Gould shares how your value is not defined by the number of hours you put in at work and strategies to scale your business…
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April 27, 2022 in Podcast

#26 The power of photography in eCommerce with Amanda Campeanu from Timbre Media and ‘Become a Brand Photographer’

Amanda Campeanu talks all things product photography and how to make the most of your imagery!
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April 19, 2022 in Podcast

#25 From idea creation to scaling an international business with Emma Kruger from Riff Raff Sleep Toys

Emma Kruger talks about Riff Raff & Co from inception to scaling, sharing her lessons and tips along the way!
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April 12, 2022 in Podcast

#24 How to create a brand your customers will fall in love with by creating content that’s totally on brand with Peggy Worrel from Marketing Your Brand

Peggy Worrel talk all things branding, and how to use that brand to build a relationship with your customers
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April 5, 2022 in Podcast

#23 The power of the pre-order, sustainable business and the importance of human connection with Jasmine Norrie from Wicker Darling

Jasmine Norrie shares all things pre-order strategy, sustainable business and building a community
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January 25, 2022 in Podcast

#22 Learn the art of pricing and creating a profitable business with Courtney Rogers from Court & Co

Courtney Rogers talks profitable pricing and why you're probably not charging enough
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January 17, 2022 in Podcast

#21 How a lunch time frustration turned into a successful multiple warehouse business with Stephanie Pryor from Montii Co

Stephanie Pryor shares her business journey, from purchasing a business to launching a second brand and growing to multiple warehoues!
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January 10, 2022 in Podcast

#20 Simplifying your organic socials and optimising for sales with Chelsea Berman from Blossom Media

Chelsea Berman from Blossom Media shares her insights into organic social media, how to simplify it and use it to generate sales!
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November 15, 2021 in Podcast

#19 The art of a creative business and how Shelby grew to over 1 Million TikTok Followers with Shelby Sherritt Art

Shelby from Shelby Sherrit Art shares her creative process, her tips for product photography and how she grew to over 1 million tiktok followers!
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July 6, 2021 in Podcast

#18 Using your financials to increase profit and grow your business with Jason Andrew from SBO Financial

Jason from SBO Financial shares the metrics that matter for eCommerce, how much you should spend on customer acquisition plus tips for healthy growth...
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June 22, 2021 in Podcast

#17 Building genuine and meaningful manufacturer relationships with Debs from StokedNZ

Debs from STOKEDNZ shares all things ethical business, asking for help, supplier relationships, and the power of brand loyalty...
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June 8, 2021 in Podcast

#16 Insider strategies for increasing sales and building your brand with Klaviyo specialist Brynley King

Brynley from eCommerce Growth shares how to build a loyal email database and transform your marketing strategy with email marketing...
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May 26, 2021 in Podcast

#15 Lessons in launching a food business, scaling and working with influencers with Kylie from GF Oats

Kylie's journey to selling over a hundred tons of oats a year didn’t go as smoothly as planned - she shares her story with us...
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May 11, 2021 in Podcast

#14 Gathering user generated content and the power of reviews with Okendo

Scott Goodman from Okendo talks about the power of reviews and how they can help your business, plus tips for getting reviews...
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April 28, 2021 in Podcast

#13 Turning your art passion into an international business with Tasha from Jubly-Umph

Tasha from Jubly-Umph shares how she got her first customers, lessons learnt from moving her business online and how to protect yourself from copycats...
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April 13, 2021 in Podcast

#12 The iOS 14 Update – what you need to know, and what you can do to prepare with Dahna Borg from Bright Red Marketing

I share the features included in the iOS 14 update, registering your domain, verifying your URLs and how to prepare for the transition...
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June 17, 2020 in Podcast

#11 Re-launching as an ethical business and hitting multiple 6 figures with Emily Whishaw from Isle of Summer Label

Emily from Isle of Summer Label shares why she relaunched as an ethically made business and how she hit multiple six-figures within her first year...
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June 3, 2020 in Podcast

#10 Fostering loyalty and the strategy behind loyalty programs with Fiona Stevens from LoyaltyLion

Fiona from LoyaltyLion shares how to build loyalty without falling into the discount trap, setting up tier structures and rewarding the behaviour you need most...
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May 20, 2020 in Podcast

#9 Building a cult-like following and business life as an artist with Tasha Miller from Jubly-Umph

Tasha from Jubly-Umph shares her favourite marketing strategies, building a cult like following and how she's had success expanding into the US...
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April 1, 2020 in Podcast

#8 Using TikTok for eCommerce and introducing TokShop, the first shoppable TikTok feed with Holly Cardew

Holly Cardew from TokShop shares how to use TikTok as a marketing tool, the best accounts to follow, and how to create a shoppable feed...
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April 1, 2020 in Podcast

#7 Turning a unique idea into a food business with Monique Treder from Happetite Foods

Monique Treder from Happetite Foods shares how Happetite Foods came about, how the business grew and how to find a business mentor...
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March 3, 2020 in Podcast

#6 Facebook strategies and tools every eCom owner should know with Dahna Borg from Bright Red Marketing

I'm sharing perfect retargeting time frames, what the customer feedback tool is, how to manage your ranking - plus keeping an eye on your competition...
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February 25, 2020 in Podcast

#5 Launching and growing a swimwear label with Ashley and Emma from Lilly & Lime

Ashley and Emma from Lilly & Lime share the pros and cons of working with your best friend, plus their most profitable marketing strategies...
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February 20, 2020 in Podcast

#4 Creating competitions that drive sales with Suki van K from OrigamiGlobe

Suki van Koeverden from OrigamiGlobe shares everything you need to know about competitions, picking the perfect prize and generating 11x returns with competitions!
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February 6, 2020 in Podcast

#3 Scaling a handmade jewellery business with Nikki from Kellective by Nikki

Nikki from Kellective by Nikki shares her tricks on getting Etsy traffic, managing teams, pricing products and realities of running a business as a Mum...
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February 6, 2020 in Podcast

#2 eCommerce SEO and Copywriting with Kate Toon from The Recipe of SEO Success

Kate from The Recipe of SEO Success tells us how to write killer product descriptions plus the biggest thing slowing down your eCommerce site...
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February 6, 2020 in Podcast

#1 Launching a Tech eCommerce Business with Yuki Taylor from Pocket Prints

Yuki from Pocket Prints shares her best performing marketing strategy, the biggest lesson she learnt in the app business... and what she'd do differently!
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