In today’s episode you’ll learn:
- How she decided that ‘pre-orders’ would be her sales method
- How a love of novelty handbags led to her making her own and starting a business
- The mistakes made and lessons learned along the way
- The importance of giving back in a sustainable way
- How she supports other women in business
- And the way she values her customers and gets regular feedback via surveys and her Wicker Darling community
Where to find Jasmine, and the books and podcasts she talks about on the show:
Podcasts
Where to find her
Website – https://wickerdarling.com/
Instagram – http://instagram.com/wickerdarling
Facebook – https://www.facebook.com/wickerdarling/
Transcript
Dahna
Hi and welcome to The Bright Minds eCommerce Podcast. I’m Dahna, founder of Bright Red Marketing your ecommerce advertising specialists. Today we’re here with Jasmine from Wicker Darling. Less than four years after inception, Wicker Darling offers local and international customers new and original designs in limited exclusive numbers showcasing the craftsmanship of select Filipino ateliers whilst appealing to the inherent playful fashion sensibilities of her customer base. In today’s episode, she shares the power of the pre-order her take on running as a sustainable business and the importance of personal attention to your customer base. So let’s get into it. Welcome to Episode 23.
Dahna
Hi, and welcome to The Bright Minds of E-Commerce Podcast. Today we’re here with Jasmine from Wicker Darling.
Hi, Jasmine.
Jasmine
Hi.
Dahna
So lovely and excited to have you on the show. So give us a little bit of background how did Wicker Darling start?
Jasmine
It’s pretty straightforward and simple. I am an avid collector of novelty handbags. I particularly like wicker handbags and I am someone that is just obsessed with pink. I have pink hair, I wear a lot of pink. And I just really wanted a pink wicker flamingo but I couldn’t find one anywhere. And at some point, I just thought it cannot be that hard for me to design and go into business doing this myself. And I just thought I probably wouldn’t be alone in wanting this. So I just sort of went from there really
Dahna
fantastic. And how has it sort of developed and grown over the years obviously, you sell more than just pink flamingos.
Jasmine
Now, funnily enough, we’re onto our fourth pink flamingo. So I wasn’t wrong about people wanting those that continued to be really popular. Yeah, I think it was just … I can remember the first couple of months when I started this. I put up pre orders for the pink flamingos. And I kept saying to friends and family, you know, we’ll see how these ones go. And if it goes well, I’ll work on another design, and we’ll release that. And I feel like we did that for probably a year and a half. And then at some point … it’s funny because it was actually last year during the lockdown that it really took off.
Which weird … because I thought that’s when we tank to be honest.
Dahna
People aren’t leaving the house. They don’t really need spectacular handbags.
Jasmine
That’s exactly and you know, everybody was leaving their jobs. There was a lot of uncertainty. But no, we really picked up last year it was it was amazing. Really.
Dahna
Yeah. Fantastic. So how many designs have you got now other than your four flamingos?
Jasmine
I think we’re up to collection 35. So that’s 35 unique designs. That’s fantastic.
Dahna
So, for those of you who don’t know, Wicker Darling, I highly recommend you go and have a look at her Instagram, her website, I think the whale is my favourite.
Jasmine
That is really interesting, because there’s been a couple of designs where I’ve seen the samples, and I’ve just looked at them and gone…. I’m not terribly into this particular bag, and I will shelve it, I’ll put it off, I’ll be like, No, I’m gonna release this, it’s more interesting. And then down the track when we’re running out of … yeah it takes a while for new samples to be produced. I’ll look at one of these ones that I’m not terribly keen on. And I’ll say, Alright, it’s time for you to come out buddy. And the whale was one of those ones. I’d had it for a while. And I was like, alright, it’s your time mate. And he came out and he was probably our third biggest seller.
Dahna
That’s amazing.
No, I think that’s true with any part of business, which I think is why I love that your business is based off pre orders. How did you sort of come to that decision? And how has that worked out for you?
Jasmine
It was initially purely…. That’s how I was funding what I was doing in the beginning.
I guess it was like instead of going down the road of Kickstarter or GoFundMe or something I just said, I’m going to offer these for pre-order. There was a minimum number of bags that I sort of hoped people would order – we met that … just. And it worked for me because it meant you know, you’ve paid for your bag, and I used that to go into production. So it’s all funded, it was lower risk for me, personally, um because I don’t I have not taken out any bank loans or anything like that to do this. It’s just It’s been my own cash. And it’s been the money that comes in from the pre orders. And the reason we have continued to do that three years later is again, it’s a lower risk thing for me, but it means everybody who wants a bag has an opportunity to get one. It works hand in hand with offering payment plans because while you’re waiting for production on your bag to come along, you can take that time to pay for your bag. And a lot of our customers are from overseas. So we find that pre orders means everybody has an opportunity to order and you see this a lot of other communities where it’s like the Broachies people who buy and sell brochures. You get American customers who end up having to set an alarm for a release at 3am. Because that’s 8pm in Australia, and by the time they get on to their computer, they might miss out, they’ve just set an alarm for three 3am. And they’ve missed out on a brooch. And it’s disappointing. You don’t have to miss out with the pre order system. So our customers really like it. And it’s a more, it’s a sustainable thing as well, because we don’t overwater any bags, basically, we know exactly how many bags we need.
Dahna
Yeah, and I suppose it does really kind of give into that, like Limited Edition feel as well, because they’re not just comfortably available.
Jasmine
Yeah, yeah, exactly. All of our bags are sort of limited edition, small run,
Dahna
Do you get any pushback from being pre-order
Jasmine
all the time, all the time.
Unknown Speaker 5:43
Yeah, when people first land on the website, they’re presented with all of these bags that they want. And every single one of them says sold out. And that can be really frustrating for people … They don’t understand how it works. And we do have all of the information about how we’re pre orders and all of that. It is all on the website. But I think people don’t take the time necessarily to read it, or they don’t really understand how it works. It’s not intuitive for them.
And a lot of people just they don’t want to wait, they don’t want that waiting time. Our turnaround time for production used to be three months to production. And then it was a month for the shipping of the bags, because when I say they’re shipped to me, I mean, they literally on a cargo ship. Yep. Just because it’s more cost effective, you know, because they’re very big and large. Since COVID, that turnaround time just for production alone has blown out to about seven months. And the shipping time is now …. it can be two months, the bags arrive in about instead of four weeks. It’s now about six to eight weeks. And then they’ve got to clear customs and ports around the world. It’s completely congested.
So we have had a lot of pushback from people who are just, you know, I don’t want to wait that long for a bag. Can’t you just have them in stock, and we poll our customers a lot, and overwhelmingly people are still in favour of that pre order system because they know they don’t miss it out. But yeah, it’s a lot of newcomers to the website to the business that tend to push back against it. And I think once we explain it to them, and they realize that the bags are quite popular, and there’s a chance they might miss out. If we just had them in stock. They realize that maybe this is a better option. It’s a compromise.
Dahna
Yeah, definitely. I mean, we had a guest on the show a couple of weeks back now. And she is a ceramicist. So she hand makes all of her pieces. And she has to do those, you know, eight o’clock at night launches, because she’s physically making them. And I think there’s there’s pros and cons to both like she sells out really quickly. But she physically can’t do what you do. So I think it’s just a really interesting business model.
Jasmine
Yeah, yeah. And that’s exactly where we’ve sort of been trying to teach people or say to people look, it’s one or the other is sort of, we could have them in stock, but there’s still no guarantee that you’re going to get your bag.
Dahna
So it’s still probably sell out, because we’re not going to buy 7 million of them we’re going to buy as we can sell
Jasmine
For me as a small business, I’m always going to err on the side of caution. I don’t always know how many bags I’m going to sell. So if I was having to take a guess, or have them in stock, I would definitely be under ordering probably. So they definitely sell out.
Dahna
They would still be sold out on the website. That’s
Exactly. You mentioned before that part of the pre order was around that sustainability, I know that the ethics and sustainability side of your business are really important. Can you kind of go into a little bit of why that’s an important business decision for you.
Jasmine
I just think that it’s something we should all be thinking about these days. And I certainly don’t claim to be an expert, and we’re not perfect. Again, it’s having to sort of …. there’s a lot of compromises involved in what we do with that. We get a lot of people sort of saying, Well, if you’re into ethics and sustainability, why aren’t the bags all 100% vegan? And we have sort of looked into vegan leathers and things like that, but it comes down to … are we sort of save the animals or do we save the environment? Because a lot of vegan leather such as plastic?
Dahna
Yeah. And there’s really,
Jasmine
yeah, that’s exactly it. To me, I’m sort of concerned about probably more the environment. Again, we just do the best that we can do. It’s not a perfect sort of system. But when I talked to the Italians, I know that both of them are audited and accredited for they’re doing their best sort of sustainability practices. So they’ll tell me we looked into doing …
Do you know what Pineotex is?
Dahna
Sounds familiar, but I don’t know. And I’m sure people listening don’t know.
Jasmine
It’s pineapple leather it’s a kind of leather made from pineapple.
Yeah. Okay. That rings a bell.
Jasmine
Yeah. So I was looking into that. I was like, you know, I’ve heard that this is made in the Philippines is that an option we can use instead of leather, or plastic leathers. And they said to me, they would love to do it. But the bizarre thing with the Pineotex is yes, it’s made in the Philippines, but it’s actually, I guess patented or owned by a company in Europe. So the Pineotex is made in the Philippines and immediately shipped to Europe, the use by the designers, the owners over there. So if we wanted to use the Pineotex we’d actually have to order it from Europe and have it shipped back to the Philippines.
It’s time consuming, extremely expensive and
Dahna
Talk about shipping miles.
Jasmine
Yeah, yeah, that’s exactly yes. So it doesn’t end up being an environmentally friendly option. But we have done our research and looked at all of this. And it’s just about making the choices that we feel the most comfortable with.
Dahna
Yeah, definitely, obviously, choosing to work with more sustainable partners in going down that route. Are there any, like financial implications that you found for that, and even like pros and cons,
Jasmine
it’s obviously a lot more expensive. So, you know, I probably could find manufacturers a lot more cheaply in China. And I’m not saying all Chinese companies lack ethics, but I think you do find that it’s a little bit harder to sort of … find more ethical ones in China. And that’s also again, they’re having to import the rattan and all of that they’re probably bringing it from overseas to work with, whereas it’s grown in the Philippines. So again, that’s an environmental sort of thing. And this is also the method of weaving is a traditional practice in the Philippines. So in doing this, that’s, again, it’s an ethical sort of thing. It’s encouraging them to keep up traditional handicrafts. But all of that is more expensive, because, again, they’ve been accredited, or they audited it … to make sure that it’s not just about the environmental sustainability and all of that. They’re actually paying a living wage instead of minimum wage to their workers. So that’s more expensive.
Dahna
Yeah.
Jasmine
When you’re doing things like that, yeah.
Dahna
Wonderful. So tell us a little bit about the creative process of coming up with a new piece.
Jasmine
That’s a lot of the time it’s just what do I want now?
Dahna
I think, though, you know, at least someone wants to buy it.
Jasmine
The best part of it is, I would like this bag, and I need a bag in this color. So I’m going to do that now. It usually starts with me. Yeah, once I’ve figured out an animal that I would like to work with, I’ll sit down and I just sketch it out. Or it usually involves me doing a bit of research and looking at photos and even drawings and statues and things like that, like a lot of the time is sort of like okay, well I’d like to do a flamingo bag. But the reality is a flamingo has these two very long legs, and how are we going to work with that sort of concept. So in the end, it was just like, well, I guess we just don’t have legs on the flamingo bag. It’s not gonna work. There’s no way to do it. So it’s sort of looking at things like that. I’m just looking at my bags now and
Dahna
Meanwhile, whale, already bag shaped.
Jasmine
Exactly. Yeah, that’s exactly it. Sometimes I’m just walking down the street and like, I just remember seeing a pelican and I was like, You are a bag just waiting to happen. It’s just the way they sit, the legs disappear. And it’s so bulky. And then it’s got this big beak. I’m like, You come with the built in coin purse. You’ve got this massive back compartment. And it’s just Yes, I am going to bag you. So you know there’s a lot of animals like that. And then we’ve sometimes it’s customer requests, and we get things like can you do a porcupine and I’m just logistically No.
That would be a nightmare. You’re going to have these big things on the back of it that
Dahna
You Do you have a dinosaur that I think had some like spines going on? Did I see your dinosaur bits and spines?
Jasmine
There a triceratops you might be thinking like, Rubble neck. So again, that was just I think I was looking at one of my son’s toys and I just picked it up and I was like, I think this would make a good bag.
Dahna
I love the sound of your job. That’s fantastic. Just looks like a good bag.
Jasmine
Yeah, sometimes it’s just someone will send me a suggestion. I was like, oh, yeah, I could work with that. And when I released the flamingo my sister said to me, she thought she was being very funny. She said ‘you should do a bin chicken’.
Dahna
Yes, yes, I sure
Jasmine
People would love that. And yeah, they did love to be in chicken because I went with it. I did it. And people loved it.
Dahna
So again, your pre order. So if people don’t like it as much, you didn’t buy 500 of them and sell 50
Jasmine
That’s exactly yeah, we knew exactly how many and we’ve done three runs of those. So we’ve now I retire the bags after a certain number of releases because it becomes boring to people to say the same bag coming back over and over. But we did do quite a few releases of the Ibis that was really popular. That was great.
Dahna
That’s fantastic. You said that the business started because you decided you wanted a flamingo bag? How did you find those first customers?
Jasmine
Ah, yes. So I actually ran a small hobby business years before this happened. And I had an Instagram account with, I don’t know, probably 5000 followers on Instagram, just for this old business of mine many years ago. And it was a mix of those who were customers of mine, but also the community I find myself in is sort of the pinup vintage community. So it wasn’t just customers of mine, it was just Oh, hello, we all dressed in vintage pinup clothing. And we all know each other, and I’m following you on Instagram.
So when I started this business, in a way, I had a ready-made audience of those 5000 followers on Instagram who were following me because they liked the way I dressed, because they might have previously been a customer. So I was very lucky that way.
Dahna
Yeah, brilliant. How do you find you get most of your customers now?
Jasmine
I think a lot of it’s word of mouth. It’s still very much Instagram based. I pay for a lot of Instagram promotions, just to sort of target people. But I think a lot of it is just umm… It’s word of mouth. It’s people that follow me who very graciously will repost and sharing their stories … like new bags when they come out. And I try … and our product photography, I think is really, really lovely. And it’s something that people do enjoy reposting because it’s interesting. Yeah. So I think a lot of my customers do the work for me to be honest.
Dahna
Fantastic – I mean, really, as it should be, I think it helps that your pieces are so statement, like, they are the kind of piece that someone will be like, Oh, my God, where did you get that? It’s not just like a little black handbag that people like, Oh, that’s cute. Like, if someone’s bag, and they want to know where they’re going to get it from? You’re the answer to that.
Jasmine
Yeah, I should be doing more with this, we get a lot of customers that sort of, they DM me, or they just … they’ll tell stories, they’ll share a outfit photo of themselves featuring the bag. And they’ll say I was in McDonald’s today…. And someone stalked me through the car park, just ask me my hand that came from.
And I think if you’re somebody on Instagram, who enjoys sharing outfit photos, and the attention that that sort of gets you and just you know, I’m not saying it’s all about validation. But when you’re a creative person, you like to share what you’ve created, basically. And I think if you’re also like that, and you see that working for someone else, you start to sort of think, oh, you know, maybe I should get one of these bags. But yeah, we have a lot of feedback about someone stalked me through a shopping centre, or someone’s screamed out nice bag from a bus, or things like that.
Dahna
That is fantastic. And not surprising.
Jasmine
Yeah.
Dahna
No, brilliant. So obviously, you’ve got a huge amount of fans, and they’re very dedicated. Is there anything that you do to kind of keep them as loyal fans and customers? Obviously, you’ve got quite a good Instagram following. Is there anything that you do kind of to foster that sort of community?
Jasmine
I think I’m very much the face of my brand. And I’m very interactive with my customers and my audience. Again, it’s all happening through Instagram. I make myself available … people know who runs the business, I talk to people, you know, in DMS, I get involved in the comments, and I don’t put any sort of professional distance, not too much professional distance anyway, between me and the people that want to sort of communicate with me.
And I’m not all about just pushing the sales of the bags. I’m very much about, here’s a post of something I did on the weekend. And I think it’s just keeping that human connection instead of just being the business front with the logo. This is a business that’s run by a person. And we get a lot of people sort of saying… so we do a yearly survey just to touch base with how everybody’s feeling. And a lot of the feedback we get from that is … I love that I can speak to Jazz and share stories with her and that she actually gets involved and she remembers like the name of my kids, or where I live just little things like that. Like, it’s me running the Instagram account. It’s not multiple sort of people just interacting, like part of my team. It’s me.
Dahna
I love that and I think that’s why people like buying from small businesses because you kind of feel a little bit more like you’re part of the community rather than just buying something.
Jasmine
And it is definitely a community like I think that’s a really great word for what we’ve built here. It’s it’s the Wicker Darling community. People. Yeah, I can see that people are getting to know each other.
We’ve just started running a high tea, Wicker Darling high tea so that people can, we’ve had one so far. And we’re about to have an event in Sydney so a Wicker Darling high tea and just bring your bag dress up, come and meet other Wicker Darling Collectors… eat cake. It’s nice
Dahna
I wish more brands did things like that, like really kind of foster the community and like, embrace the weird and wonderful-ness that your community is like, I think it’s just amazing.
Jasmine
Yeah, we sort of the first one like that was I felt like that was a huge risk. We were running, we really didn’t know how many people to expect or if people would want to even get on board this. You know, it was… were we being egotistical thinking people would want to come and meet us. And it was a small group on the day, I think there was maybe 18 universe. But what we found is once the photos of the event were published on Instagram, everybody just loved it. And I think it was the vibrancy of the event. Everybody turned up and everybody was super dressed up in their pinup and their vintage dresses, it was so colorful. And the photos were just beautiful. I love them. I’m going to get them framed my house. And when we shared that everybody was suddenly like, bring the event to Sydney. Bring it to Perth, you know.
So yeah, that’s why we’re having another event in Sydney. And that one’s sold out. We doubled the numbers. And the tickets sold out in two days compared to the time before they didn’t actually sell out. So yeah, those photos really helped that.
Dahna
Yeah, I suppose people like to see that. … they’re not going to be the only one there. And it kind of gives them an expectation of what to expect.
Jasmine
Yes, yeah, very much.
Dahna
So lovely. Is there anything you wish you’d done or known in the earlier days of your business that would have made getting to where you are now easier?
Jasmine
Oh, gosh. Everything about this has been such a learning experience. I’m not sure that I would do anything differently. And I would actually sort of say, I don’t know, keep some surprises for yourself. Because if some of the things I’ve had to face down over the last couple of years, if I’d known about that in advance, I probably wouldn’t have gone ahead with the business during
Dahna
The number of times people say that is hilarious. Like I if I had known I probably wouldn’t have started like don’t take that as discouragement. If you’re listening to this, and you don’t want to stop, but just like …. just start because there’ll be some things.
Jasmine
We don’t want to think about these things because it’s hard and you want to avoid it. Like in my case. At no point during the design and the pre order process did I think … it’s Australia and you’re bringing natural woven materials into the country. Because you know what Australian Quarantine is like, you know, you got mud on your boots. They breathe down your throat at the airport, where’d you get this mud from?
And so for me, I just at some point, I went, Oh God, I’m about to bring like thirty woven flamingos from natural materials in the Philippines into the country. How is this? What am I going to do? And once I sort of realised I was just … I was on the phone call with biosecurity I was calling shipping agents. I was like, you know, how do I do the paperwork? What do I need to prepare for like really sexy things like fumigation.
Dahna
Very sexy.
Jasmine
Yeah, like, that’s a really attractive thing that you want to talk about when you’re running your business …fumigation… and the fumigation certificate such as every time we get a shipment, there’s a problem with the fumigation certificate. And it’s a pain in the ass. So that leads to more delays. But we’ve yet to have any of our bags end up in the incinerator. So that’s nice. That was, if I’d known about it in advance, I probably would have just said, You know what, I’m going to go and work at Kmart.
Dahna
But then the world would be deprived of whale and dinosaur bags, and it would be a sad world.
Jasmine
Yeah, that’s exactly it. Sometimes I think just take things one step at a time, I think is where we’re going with that point.
Dahna
Yeah, no, I like that. Before we wrap up into the the last questions that we ask everyone. Is there anything you think we’ve missed? That would be good to share with our listeners
Jasmine
Think we’re talking about payment plans? And I’m just sort of like, really? The pros and cons of payment plans? Because we are a business that offer payment plans,
Dahna
which is a lovely thing for you to do.
Jasmine
Yeah, yeah. And because the bags are expensive, and I acknowledge that they’re not for everybody. But some people still want to have one of these bags. And by offering payment plans, you make it a lot more achievable for them to have these beautiful things, which in turn makes it that means my audience, my potential customer base is much bigger. It does really really good. And I would say 75% of our orders are payment plans.
Dahna
And wow,
Jasmine
Which is fantastic. The flip side of that being it strangles cash flow for the business. So that’s something we’ve learned. It’s yeah, when people sort of asked me, Would you recommend the payment plans? I’m just sort of, like, Okay, well, I’m not going to sort of recommend or not recommend. But I do recommend you look at the pros and cons and plan it out. Because we’ve recently had a bit of an experience that came about with the cash flow being strangled due to the payment plans. And the atelier is making the bags, we’re ahead of schedule. And we didn’t have we had the cash flow, but we got really tight there basically, because the bags were ready to come out. And we weren’t expecting to have to pay for these bags for another few months. And a lot of customers haven’t even finished paying off these bags.
So that’s just something I think, you know, if you’re going to offer payment plans, be aware of it. And if that’s going to be a problem for you, maybe don’t do the payment plans.
Dahna
Yeah. Do you do the payment plans on your own? Or do you use a third party?
Jasmine
We do them on our own. So we looked at after pay and things like that. And it’s interesting, because we do actually offer after pay, and even the Australian customers won’t touch it. Which is a really, yeah, I’m not 100% sure what that’s about. I think some people have sort of mentioned, I don’t know the truth of this, you hear those rumours that have to pay affect your credit rating, if you want to sort of apply for a home loan, I don’t know if that’s where it’s coming from, or maybe after pay is not flexible enough. And it wasn’t something we could offer our international customers. So we just do it ourselves. We hand code all of the invoices, we send them out, we use an accounting app, Xero, and that sets up the invoices, and that regularly sends them out. It’s a lot of extra work,
Dahna
it sounds like a lot of extra work. Do the people who make payment plans pay a little bit extra to manage that.
Jasmine
No, no, we don’t do anything like that. No, it’s just you’re paying exactly what everybody else pays. Also worth noting free shipping. We offer free shipping worldwide, tracked and insured.
Dahna
Fantastic – I did see a frequently asked questions on your Instagram stories that was like shipping to your country’s expensive. That’s why it’s free.
Jasmine
Yeah, that’s exactly it – I didn’t start the business out that way. I was charging people $65 to post to like America, Canada, England. And our audience definitely increased once we got rid of shipping fees.
Dahna
Yeah, I can imagine
Jasmine
There’s a lot of customer psychology behind that. Yeah, they do like free shipping. That’s for sure. Yeah.
Dahna
Yeah. Lovely. Alrighty, well, we’ll get into our last few questions we ask everyone. So do you have any strategies or habits that you follow each day to help you stay on track?
Jasmine
I have a system who handles my To Do list so that I’m not tracking everything myself. Because if I try to stay on top of everything myself, I get really spooked and flustered. And I think when you look at the day, and you’re like, I’ve got 20 things to do today, that’s quite terrifying. It is for me. So I have an assistant who … Yeah, she, she’s not handling my calendar, she’s handling a to do list and we set up dates. And she’ll say now this is what’s on your list for today. And if I know that I can handle it on that day. I tackle it and she crosses it off the list for me. And if not, she schedules it for another day. And we’ll agree on a date. So I find that really helpful.
Dahna
Fantastic. Do you have a favourite business book?
Jasmine
No, I don’t.
That’s okay. I think I follow just people on Instagram that do things like this. I work with Court & Co, she is a pricing specialist. I don’t know if you’ve heard of her?
Dahna
I don’t but I think we need to get her on the podcast. I think you do.
Jasmine
She is amazing. The things she knows. So I didn’t even know a pricing specialist was a thing
Dahna
I didn’t know as pricing specialist was a thing until now either. Yeah. She’s
Jasmine
Really interesting for everybody to hear from I think she gets really into the psychology of pricing. And so most people I think, follow. What do you call it when you’re pricing to a formula? This is the formula. This is the cost price, and then you add on your overheads. And then you double it for a wholesale price or whatever that sort of stuff is. Yeah, no, she hates it. She’s like, that’s garbage. Don’t do it. Use value pricing and I’ll let you talk to her about that.
Dahna
We need to get her on the show. We’ll have a chat. Once we’re done. We’ll grab her and get her on that sounds fantastic.
Jasmine
She has revolutionised how I look at pricing my bags and that’s it’s pricing for success when you price with value. Bit of a slogan there but really, really helpful stuff.
Dahna
Yeah, brilliant. Do you have a favourite podcast?
Jasmine
To be honest, but yeah, if I’m listening to podcasts, it’s ones like this where it’s listening to other business people.
Dahna
So what I’m hearing is my podcast is your favourite podcast moving on.
Podcast – Nicole Delarzac – Product Development and Marketing Coach
https://nicoledelarzac.com/podcast/
Courtney has one as well …
Dahna
If people want to find you …
Jasmine
Instagram – @wickerdarling
Dahna
Very easy to find…
Thank you so much for joining us on the show. It’s been an absolute pleasure having you.
