Skip to main content

SUBSCRIBE NOW ITUNES | SPOTIFY | GOOGLE

In today’s episode you’ll learn:

  • How Clare transitioned from a hobby business to manufacturing products in bulk 
  • Tips on finding the best manufacturers
  • How Clare created and uses her network to her advantage
  • The beauty of utilising customer feedback in product development
  • Her launch strategy and how she builds interest for new products

Where to find Clare, and the books and podcasts she talks about on the show:

Where to find her:

www.bonmaxie.com.au

https://www.instagram.com/bonmaxie

 

Book:

Shoe Dog: A Memoir by the Creator of Nike

 

Podcast:

After Work Drinks

Transcript

Dahna Borg 

Hi, and welcome to the Bright Minds of eCommerce podcast. I’m Dahna founder of Bright Red Marketing, your eCommerce advertising specialists. Today, we’re here with Clare from Bon Maxie. Clare is the designer and CEO of the organisation and accessories business, Bon Maxie based in Brisbane.

 

A believer in reducing unnecessary stress, she aims to solve daily annoyances with good looking solutions, cleverly designed to make getting more organised effortless when she’s not designing unique jewellery, organisers feature-packed, 10 bags and wallets or organisation hacks Clare with husband and CFO, Joe cares for their son, Max, who has complex additional needs.

 

Grown from a small handmade business in 2015 to a thriving boutique brand with a loyal following of Bonnies. Clare has the vision to eliminate our daily messes and stresses well into the future. In today’s episode, she shares the challenges and lessons of product development, the power of launches and building a community and the growth that comes from outsourcing.

So let’s get into it. Welcome to episode 29.

 

Today. We’re here with Clare from Bon Maxie.

 

Clare 

Hello. 

 

Dahna Borg 

Hi, it’s so good to have you on the show.

 

Clare 

Thanks for having me.

 

Dahna Borg 

Thanks for being here. I’m a big fan of yours. I have a number of your products, so I’m very excited to have you on the show. Can you give us a little bit of a rundown on Bon Maxie and how you started?

 

Clare 

Of course, Bon Maxie has evolved over the past seven years right now. We are very handy accessories that solve your daily annoyances. So it’s anything that I get annoyed about during the day I’ve tried to solve, and there are so many more on my list, but they involve handbags, earring holders, wallets now coat hangers, which is an interesting addition, but the business started back in 2015 when I was on maternity leave and I had a young son, I really didn’t know what I was meant to be doing while he was sleeping. And I went back to painting portraits, which I’d done for years and years prior. 

 

I started doing baby kind of cartoony portraits because there were quicker and easier to do than detailed acrylic ones. And I was really looking for not quite a mother’s group, but a community. And back in the day, Facebook groups went a thing mother’s groups were really hard to find unless you were kind of placed in one by a hospital.

 

So I was yearning for some kind of a connection that wasn’t necessarily ran mothers and babies, but just somewhere that I could turn during the day. So I hopped onto Instagram and I realised that there was a bunch of people on there who had actually started these businesses. And there were creative businesses, handmade services, and I thought, oh, okay, that’s cool. I didn’t know we could do that. So I started my business and it grew not quite from the portraits. It kind of grew rapidly from there, but I filled my day really quickly because portraits take time and I was capped with how much I could do. And so I started doing some nursery decor as well, that was already made. So it was my paintings on wooden hangers and prints. And then I started to think there’s tonnes of businesses who are like baby businesses, doing things.

 

And I really am not sure that I’m solving a problem apart from making somebody’s wall look better. So I started looking for a problem in my life that I might be able to solve. I have a marketing background myself. So I knew that that’s how all good businesses start. And I just kept my eyes open for something. And then one day when I was trying to rush out the door, my husband was waiting for me and I was rummaging through my five bowls of earrings that I had, I thought, oh, surely there’s a better way. And it struck me at that point and yeah, earring holders were born out of that moment. So I spent a bit of time looking around to see what might be available and all I could find were chicken wire and would earring holders that were made probably by a guy that really didn’t have much function.

 

They really didn’t look overly nice on the dresser. And the other option was like a clear acrylic. And I thought, no, I’m not gonna let it let go of my painting kind of element yet. So I started hand drilling my earring holders, hand, cut them for wood, and then painted these beautiful, intricate designs on them. That took me forever. And I posted one on Instagram and out of the blue, I realised that there was this huge earring community on Instagram and they just popped up on my feed and they’re like, oh my gosh, we need one of these. So it really grew from there since then. So that was like early 2016. We grew into machine cut wood, not hand drilling because their house is starting to fill up with sawdust, of course, and we’d find little biting holders everywhere. And I realised that I had to really hone in on what I was doing to become scalable.

 

So I narrowed down my designs to something quite basic rather than the intricately detailed ones I was doing. And I started to introduce all the different types of varying holders that people were requesting ones for their wall ones for the dresses, small as like small ones, bigger ones, something for necklaces, all of that and then moved on to manufacturing. So that’s been a huge shift in the business, but now we have all of these different items that do aim to solve those annoying things that happen throughout our days. And I still look back and go, I don’t even know. I had no clue that it was gonna be like this, but I’m so incredibly grateful for Instagram, for one and the earring community, the handmade earring community, because that really boosted and kick-started the business.

 

Dahna Borg 

Amazing. I mean the earring holder is amazing. I get far more use out of my earrings now than ever before because they were just, in a bowl and now I have lots of really big, crazy earrings and it’s, it’s amazing and it’s perfect. And it’s not that like some of them you have to like fidly and put them in yours is just amazing. So very nicely done. Thank you for making life easier. We appreciate it. <Laugh>.

 

What was the journey like I wanna say like mentally, but like between going from like hand-making product to like where you are now, where you’re obviously getting things manufactured and I don’t know where your products are made, but that’s a very different sort of business to making things at home.

 

Clare 

It took a lot for me to let go of the painting element of it. Because I thought I’m an artist. That’s why I’m doing this business. And so first of all, just letting go of the baby portraits was a huge step and then moving to, so we started printing onto the wood. That was quite a new practice. Not many people did it around. So trying to test to ensure that the pigment was as bright as I wanted it to be. White is especially hard and trying to find people who are really niggly about quality like I was, and I think that’s the benefit of a handmade item. You start at the beginning and you finish at the end and you see it right all the way through the process. Whereas when you’re manufacturing something, you send off an idea and then you don’t see it until, you know, you get a sample, but the sample might not then translate to bulk production.

 

So you have to let go of that control. And for me, I am, I love to have control. I love to be a part of absolutely everything. I wanna know all of the processes. And so handing that over to somebody who, you know, you haven’t necessarily even met is a huge step. I think the benefit though, of starting off in handmade and then moving to production was that I knew how things could be made. And I had a really in-depth knowledge of every whole size sounds really awful. That might be good for every type of earring. And so I could just walk straight in and I didn’t have to have those extra samples made because I’m like, I know this needs to be this. Sure. We have to play with materials, but I know how to do a design on a programme for a laser cutter. Therefore, when we’re looking at metal, it’s relatively similar. So that was great having that base knowledge. Handbags and leather grids on the other hand, no clue whatsoever. So that’s been a huge learning curve about different material lining, sewing techniques and metals and zip structures and all of that. So it’s a huge process, but because I like learning about it all. It’s been really exciting to go from there.

 

Dahna Borg 

Amazing. Do you have any tips or recommendations for people when they are sort of looking for a manufacturer that they can trust?

 

Clare 

I think it does take a couple of goes or a lot of trials. So every manufacturer will produce a sample either for free. They might have an existing product that you can then modify or you might wanna start from scratch, which is what we’ve done for our products because they have that knowledge. They can kind of start you off at a certain point. But at, you know, once you start to get that understanding of how something’s made, it’s good to test maybe three or four different factories because there might be small ones, large ones, all of them have different types of machinery or techniques to do things or recommendations or they might work with different types of businesses or different quality requirements. And so having comparisons right next to each other of an existing product or your design, you’re able to compare each one and then determine, you know, it might be a mix of communication styles.

 

Obviously, it’s a different language. So you have to consider whether your message is coming across or whether you can be clear and that’s been picked up the process and the cost and the overall look and feel of the product. If it actually feels exactly what you want and the cost matches up to where you wanna be, then that’s kind of how it goes. But Google’s always the best resource I’ve spent hours just trawling through available factories that might, you know, do things even just to spark ideas. I just think it’s a great way of going, oh, that’s actually manufacturable. If that’s a word.

 

Dahna Borg 

It is now.

 

Clare 

And that might be something that, you know, you can modify or might just spark a different idea. So I think just spending that time, doing a bit of groundwork to see who can do what and then just talking to people there’s no cost in, in talking. So I think that’s a great way to start.

 

Dahna Borg 

Amazing. And so obviously most of your products, if not all, come from that, solving a problem. Can you tell us a little bit about that product development side? Not so much the manufacturing side, but how you come up with those ideas, that little, that process, those sorts of things. And if there’s any kind of lessons you’ve learned along the way in that process, you know, without giving away the trade secrets.

 

Clare 

Yeah. <Laugh> product development-wise. It is always come from, I think now my eyes are just a little bit more open to opportunity. So I might be going about my day and go, oh, this item’s really frustrating the other day. And this is something I keep thinking I’m gonna do. I was baking a cake and I had to do three-quarters of a cup. And so I had to do 1, 2, 3 literal quarters and I thought, wouldn’t it be great to have a three-quarter cup and a two-cup cup. So elements like that. I just go, I’m just gonna take note of that. And maybe down the track, I’ll develop that into a product. So it stems from either needing it in that moment. And I just rush to a sketch pattern and I go, right, what is my wishlist? Absolutely. Everything that I must have, absolutely everything I would absolutely want to have.

 

And then I have a look at what items are out there. So not necessarily competition, but is there anybody else that’s dedicated to solving that issue and how can I differentiate from that? Or is that already done and dusted? So I really try to do things that nobody else is doing because I know that there are other people out there who have the same, you know, problems that I do. So once I kind of write that list down, I do a bit of a sketch and just try and work out whether it’s viable, if it’s not, I always say there’s always a way. So I push and push and push. And that’s why product development often takes six to 12 months, 18 months because it might need to have a sample to see whether an extra pocket’s doable or the size needs to be higher.

 

So it can fit a phone in, or this, it might not be long enough or, you know, the coat hangers were another new thing that we just had to start from scratch. So it takes a lot of time, but once you’ve got that initial sketch, you’ve got your manufacturer at least to get a sample and you have that sample in hand, that’s when you can start to make modifications and you either nail it first go, which is super rare, or you take, you know, three to 4, 5, 6 samples and refine and refine it and refine until you’ve got something that you’re super happy with.

 

Dahna Borg 

I love that. I think it’s good for people to hear that it does take time. I think sometimes people get the idea that you’ve just come with another product and it’s amazing and they don’t know how long it takes for that to happen in the first place. So it’s kind of good for other people to hear it’s not an instant process. It takes time.

 

Clare 

Absolutely. And I think working say with leather goods, I now understand a lot more than I did when I first started. So producing a sample doesn’t take as long because I can quickly work with my manufacturer. Who knows what I mean when I say, can we just do it like this one? Or you know, we’ve done that before. Can we just repeat that in this design? So that’s not so much of an issue. My metal earring holder, the easy drop one took it was about 18 months from initial sketch to my final sample and then production took about six weeks. But that was because I just couldn’t nail exactly what I wanted it to be. It was something that hadn’t been produced anywhere before and I couldn’t refer to anything to go, well, how did they solve that problem? You know, of having it stand up on a desk or something like that. So that was really frustrating, but I knew that if I nailed it, that would be something that had not been seen before and had not been done before. And that was really important that we were able to stand out amongst everything else.

 

Dahna Borg 

Yeah. Amazing. So we love finding out how businesses have grown and given your background, can you share some of the marketing strategies used to get your first customers, not so much when you were doing the portraits, but when you did start of launch into some more of these products that are more Bon Maxie now.

 

Clare 

I think trying to find a complimentary group of people is really important. It’s not always doable right from the get go. But I think I mentioned the earring community, obviously earrings, earring, holders go so well together and they don’t really work. You know, well, my product doesn’t work out or without the other. I started just chatting to people. I think, you know, networking is such gross word. And so many people just shy away from it thinking, oh, I don’t wanna seem him pushy. I don’t wanna come across as salesy or people have, you know, other things to worry about. But when it comes to two businesses talking to each other and you know that there is a really good connection with more mutual connection with products, it’s so easy to go, Hey, I think I can help you. Can you help me rather than, Hey, you can help me. Can you help me? So that really is where our network kind of grew and how our customer base was able to be extended. Every earring make that, that I spoke to, you know, I may have sent them an earring holder or I said, can we do a competition together? Both followers were able to be combined and instantly you’ve got a new audience.

 

Dahna Borg 

Amazing. What are some of your favourite marketing tactics that you use now, now that the business has kind of grown to the level?

 

Clare 

One of my favourite things to do. And I know that I annoy so many people doing it is my teaser campaigns. I start when I’ve got a sample and often when I can’t think of what to post, which is often I take a picture of something very close up or just an element of it. And that starts the process ahead of a product launch. And I know that I know so many people, but it is so effective because people start getting curious, the interaction increases because they start doing guesses about what it might be. And then when we get close to the item arriving or it’s arrived in our warehouse, that’s when the full campaigning of the new product reveal happens. Product explainers, I think have been really key because I think a lot of people just take, you know, that’s a bag. What do you do? But I love to go through the whole process of why it’s the features and benefits, you know, argument, not even argument, but features and benefits. What is it about this product that will help you? And actually speaking to the camera and showing people that I found, just people get super excited ahead of launch. So then when launch day comes, naturally, people who are eager to buy will buy on the day.

 

Dahna Borg 

Fantastic. I mean, I’m one of those people that get sucked into yours because I’m like, what colour is it when you did the, I don’t remember what colour it was that came out, but it’s the only one that I’ve got and it’s like, it’s coming in a new colour. And I’m like, what is it I need to know? And then you’re right. Everyone watches all of your stories. Cause they’re waiting for you to tell us what the colour is. It’s very nicely done. <laugh> Genius marketing. I know that you do a lot of launches and I know you just sort of touched on it, but is there a particular strategy around that? How do you sort of managing how many products you’re gonna have in the launch so that you don’t sell out too quickly, but then you don’t sell out? You don’t sell out. Can you just talk us through a little bit of that launch process?

 

Clare 

With a new product, for example, I have to meet certain minimums if I’m doing custom colours, which is scary because you have to invest in a particular product or a particular colour that you have no knowledge of whether it’s gonna sell or not.

 

Dahna Borg 

Just more about the strategy around the launches in. How that gets people in and then whether like organising stock and things, how you manage that process.

 

Clare 

I have to meet minimum quantities per colour and per product design too. So that always dictates how many we start off with. Unfortunately, I have absolutely no idea about what we’ll sell and how quickly it will sell. Sometimes we’ve done product launches before and we’ve had the stock for, you know, three months. And that’s great because we can view how long it takes to kind of trickle through the stock. But at the same time, when we have something that sells out, it is an instant confirmation to me that that’s actually gonna be a really good seller and we should increase our quantity for next time in terms of a product launch, we have a bit of a suite of elements that we not repurpose, but we kind of use that template and remake for each item. And that reworks really well.

 

Clare 

Like we’ve got a, say three EDMS. We’ve got, you know, a number of Instagram stories. I always do the product explainers in a condensed version because my video is often 10, 15 minutes long. And I know not everybody wants to hear me talk about it. So we have graphic versions of it. You know, I try to do stuff on TikTok now, Pinterest, it’s just blanketing across the platforms and just going through the various ways that people like to consume content either in long-form or short form. And then yeah, just blast it in the week in the lead up to the product launch and hope for the best.

 

Dahna Borg 

Amazing. And I love seeing how, especially on Instagram, cause that’s where I follow you mostly. But your TikTok do come up now. And then where you asking for customer feedback around colours and things, how big a part in your decision-making process does that play and has it ever failed? You <laugh>

 

Clare 

I’m just thinking about when it could have failed me.

 

Dahna Borg 

Did anyone ever like put the pole and they wanted one colour and then you made the colour and then no one bought that colour and they wanted the other colour <laugh>

 

Clare 

I don’t know, like for a recent example, the neon pink, one of our cross body bags late last year, I was like, oh, you know, I do love myself a bit of Fluro. I’m not sure if anybody else does, but I’m actually gonna show a sample product on screen. And that’s not something I’ve ever done before, but I was so uncertain that it would sell because it is so obnoxiously bright. And so I showed the product and I did do a poll and I said like, truthfully, don’t just say, oh yeah, because most people would just naturally poll because it’s there, even if they’re their hearts noted it. So I really wanted people to be absolutely truthful about whether they loved it or would consider buying it and whether they didn’t. And luckily I was overwhelmed with a yes, because I thought, okay, great. We’re just gonna go ahead with it. I have had you know, product development-wise, I put different colour combinations up and I have something that’s coming out, not too far away that I’m not certain that because of the context of the product, whether or not it’s gonna translate to what people voted for. So I don’t have a massive failure to share, but I will let you know.

 

Dahna Borg 

<Laugh>, That’s a good thing. Not having a massive failure is a good thing. <Laugh> it’s what we like. I was just curious because you see some brands that are very much customer feedback. Do you want this colour? Do you want this colour? Do you want this feature? Do you want that feature? And I suppose I was curious how much you take note of that, whether you’d be like, oh I want the neon pink. They kind of were a bit uncertain. I would make the neon peak anyway. Or if you kind of take them at their word and then go from there.

 

Clare 

Generally, I think I’m three-quarters decision already made. I get a feeling like a bit of a gut feeling about what might look nice in the ranger. We haven’t done like a warm colour for a while. Let’s do that. Let’s see. What’s kind of out and about, especially in the fashion arena because obviously there are trends that go with that. Weirdly. I feel like I’ve been ahead of the Panton colour of the year, which is kind of cool. I feel like I’ve predicted it for the last couple of years, but that doesn’t necessarily translate patterns. Certainly, people say that they love leopard print, but at the end of the day, they just like plain colours weirdly. So that’s probably been something that like I’ve been confident that it would be good in the range, but it doesn’t turn into as good a seller as black because black will always triumph itself.

 

Dahna Borg 

Well, I mean I bought the black, even though I now am very excited about the Cobalt, but <laugh> the black is artistic goes with everything.

 

Clare 

Absolutely.

 

Dahna Borg 

So I love it. Is there anything you wish you’d done or known in the early days of your business that would’ve made growing now easier?

 

Clare 

Absolutely. Starting off as a handmade business. I don’t think there was any other way that I could have done it because I never thought that I’d be in business. So that’s not really something that I could change. And I really feel like having that, the groundwork of understanding how everything works before going into manufacturing really did help. When we got busy, we were packing orders up until one o’clock in the morning and I wrote my husband into it. So he was doing a full time job client-facing and would have to come home and pack orders with me. And then our son would often wake up at 3 00 AM. So we weren’t getting very much sleep. We went to that point where, I mean in business, you always get to that, that panic point where you go, something has to change, but it’s probably a good two or three months away because you need to work out what that change might be.

 

We got to that point where we were just not sleeping, we felt pretty broken and then had to look after a small child. And at that point an angel warehouse person who was dealing in small to medium female-run businesses popped out of nowhere saying I’m starting a warehouse. And so that was something that we were able to offload on Christmas Eve one year. And that was the biggest, most amazing feeling in the world. So I think that’s probably something that I would look to do right at the beginning. If I was starting a business again, would be to outsource the bits that really take up the time, but don’t actually progress your business. I also think that things like logo, production, just graphics in general, all of that stuff doesn’t need to be done by you. But I think back in the 2015 era, when people were starting businesses, everything looked really shotty to start off with our photos were bad. They were often taken at nighttime. Nobody owned a tripod. Nobody used it well, they all used the Instagram filters and it was just like everyone was really building slowly. Whereas now when you see businesses launch, they’ve already got a branding suite. They’ve got a designer who’s done a beautiful website. The packaging is on point. It’s not like a business card slotted into a solo bag.

 

Dahna Borg 

Professional photos the whole kit.

 

Clare 

Absolutely professional photos is a big one. Knowing how powerful imagery is now. I definitely would’ve invested more in photos, but at the same time, we’re now doing full circle again where people are starting to criticise Instagram that we’re too perfect and it’s not raw enough. And now we’re turning towards video. So whether or not imagery in general is gonna be relevant.

 

Dahna Borg 

And then you’ve got things like TikTok, which is really favouring the organic don’t do your hair. Don’t do your makeup to show the reality of it. Like we, we are heading back into that space, which I think is really exciting for people starting because you don’t have to have a fully polished suite. You can just start on TikTok. <Laugh>

 

Clare 

That’s it. And I think certainly the last couple of years, people are just tired and they’re tired of seeing people who are completely done up every day in a beautiful office that is clean <laugh> and having that video content where you see somebody’s face. That seems to be the most like the connection human connection is what’s selling things now it’s not necessarily the product. It’s how people feel about a business owner or you know, their values or their ethos. So yeah, it is changing.

 

Dahna Borg 

It’s an interesting landscape. I am excited to see what happens in the next 12 months, because I think we’re gonna get, I mean, it’s already happening, but you’ve got the early days of Instagram, there was lots of businesses growing really quickly. Because organic reach was amazing and we didn’t have to have super polished content. And I think the same thing’s happening with TikTok, which is very exciting.

 

Clare 

It’s very exciting.

 

Dahna Borg 

Is there anything you think that you can share that we haven’t covered? We’ve covered a lot.

 

Clare 

Yeah. We have covered a lot. I think letting go is a huge thing.

 

Dahna Borg 

I think letting go really important. Because so many people get stuck in doing everything themselves, thinking they have to look after everything being really controlling about everything, which as a perfectionist, I understand, but it’s very hard to scale a business and I’m of the belief and I think you are too, that we make businesses so that we can have lives. And so that we can spend time with family and like we can, we can do things that are not work 15 hour days and you can’t do that unless you get help.

 

Clare 

That’s very true. But I think a lot of business owners managed to fill all of those hours again anyway with new business ideas too.

 

Dahna Borg 

That’s fine. I can do that. <laugh> So we’ll just get into the last couple of questions we ask. Do you have any strategies or habits you follow each day to help you stay on track?

 

Clare 

Kind of. I take my time now in the morning, especially during school time, school, holidays is a complete, crazy mess. So that’s not something we’ll discuss now. But in the morning when my son goes off to school, I always used to feel super guilty that I wasn’t online at nine o’clock every morning. And I thought, hang on, I’m the boss here? Why am I not kind of working towards how my brain actually works? And for me, my brain switches on right about now, which is just after lunch and I can keep going all through the night if I could, but the morning is really not a great spot for me. My brain doesn’t switch on and I just spend too much time doing one thing. So I’ve now learnt to take my time in the morning. I exercise in the morning.

 

I watch Netflix while I exercise and I take a little bit of time just to wake up essentially. And I’ve stopped feeling guilty about that. And then when I log on, which is around about 10 or 10 30, depending I try not to jump straight into emails, but I have a bit of a setlist that is like my master’s, which is responsible to any customer inquiries that have been passed on by Kirsty our customer service person. I have like a check sales. Do we need to swap banners all of the necessities. And I think that kind of starts me off at least having ticked things. Whereas when you jump straight into your inbox, you end up drowning, you don’t do the things that were on your list and you end up feeling super overwhelmed already. So yeah, that’s kind of how I start, but every day is different.

 

Dahna Borg 

I love that. I like it because it’s a routine without a routine. Like it’s a set thing that you do, but it’s flexible. And I love that because my brain’s the same <laugh> do you have a favourite business book?

 

Clare 

Audiobook. I either fall asleep at nighttime when I try and read because my eyes just are too heavy and yet I can scroll on my phone weirdly, so I don’t read anymore, but I listen to two podcasts and audio books while I’m doing stuff. My favourite business book that I’ve read recently is Shoe Dog, which is the story of Nike. Yes. Really interesting. And it’s read by the dude who wrote it. I didn’t realise how many big problems that every business must have because I’ve had my fair share, you know, manufacturing issues or website issues or whatever. But this is like grand grand scale. It made me feel so much better about my business, but you can’t really escape it. And I thought that was just a really good reality check.

 

Dahna Borg 

Yeah. I love when people share the hard stuff because life is hard stuff.

 

Clare 

Absolutely.

 

Dahna Borg 

Let alone business being hard stuff, but there is always hard stuff. And I think sometimes the business world gets a little too glamorised and it’s nice to be like, actually it’s hard sometimes.

 

Clare 

Absolutely. Especially multinational corporations too. You think everything’s just well oiled, but they just consistently have, you know, competition trying to bring them down and you know, on large scales or suing them. I don’t think that ever goes away, unfortunately.

 

Dahna Borg 

Yeah, no, I’m good. <Laugh> I know I don’t wanna be Nike <laugh> favourite podcast, business or personal.

 

Clare 

One of the ones I’d like to just wind down to is After Work Drinks Aussie and a New Zealand girls, I think they’re both journalists, but they just talk like you’re talking over a cocktail they’re very well educated. So they have quite interesting take on, you know, politics, whatever. And then they also have the real frivolous, popular culture stuff.

 

Dahna Borg 

<Laugh> That’s the one.

 

Clare 

So I find it’s just a really nice way to, you know, while I’m cleaning or something and not be fully in business. Because I have a habit of always just thinking about my business when I’m not working in it and that gets really draining. So putting a podcast on while you’re doing other stuff kind of helps the brain switch off a little bit. Yeah.

 

Dahna Borg 

I love that. And tell us about how people can find you.

 

Clare 

You can find me on Instagram, which is probably where I’m the most active at Bon Maxie TikTok, same name, Pinterest, same name, Facebook, same name, fantastic website.

 

Dahna Borg 

Wonderful. Well, thank you so much for joining us. It’s been an absolute pleasure having you on the show.

 

Clare 

Thanks for having me.

 

Dahna Borg 

Thank you for listening to the 29th episode of the bright minds of the eCommerce podcast. Don’t forget we load all of the links and show notes onto our website. You can find everything@brightredmarketing.com.au/Episode29. The link will also be in the episode description.

Dahna Borg

Author Dahna Borg

More posts by Dahna Borg