In today’s episode you’ll learn:
- How to simplify your marketing
- Why pretty isn’t enough for your website and what to include to also make it profitable
- Lisa’s top tips on improving your sales
- Creating content without the overwhelm
- The importance of video in 2023
- And so much more
Transcript
Lisa Byrne: Having your homepage as your store front. So put your best sellers up there. Put your highest average order value stuff up there, like your bundles, product pages. You need to invest in good quality photography, and also video for your product page now and write for the customer.
Don’t just chuck a couple sentences up there. You’ve got two writes and good product pages because that’s where we close the sale. It’s crunch.
Hi, and welcome to the first episode of the bright minds of e-commerce podcast for 2023. I’m Dahna founder of bright red marketing, and after helping so many businesses in the e-commerce space over the years, I wanted to bring you the best experts in e-commerce from all around Australia, straight to you.
If you’re wanting relatable stories, actionable advice, and the latest Facebook advertising strategies you are in the right place. What help with your Facebook and Instagram ads? Remember you can always book in a free strategy session@brightredmarketing.com.edu
Forward slash free dash strategy dash session. We’ll run through your ads see what’s working and what’s not and no sales pitch i promise so let’s get into today’s episode Episode
Dahna Borg: On today’s episode, we’re joined by Lisa Byrne. Welcome, Lisa.
Lisa Byrne: Oh, hello. How you going?
Dahna Borg: I’m good. Thank you. Thank you so much for joining us.
Lisa Byrne: Oh, I’ve been looking forward to this, so I loved having you on my podcast, and now we get to nerd out again.
Dahna Borg: I’m very excited. For everyone who doesn’t know you, tell us a little bit about your background.
Lisa Byrne: Yes, well, uh, I have been doing marketing for over 22 years, which sounds ridiculous. I feel like a grandma. But in the past five or six years I’ve been working as a marketing coach, so I help e-commerce brands, female founded e-commerce brands. Grow and scale in a way that doesn’t send them to the Looney bin and keeps them actually enjoying their life and spending time with their family, but still making a healthy profit.
But before that I was in television, so I was a senior marketing executive in, in tv and I launched things like. Australia’s Nextdoor model and real Housewives of Melbourne and I worked on the World Cup for s b s and worked in London at the B bbc. So yeah, lots of fun, big brands, and big budgets and big teams.
But as soon as I had my first baby, I knew that I just could not stay in. Type of role anymore with that level of steam and commitment to long hours and, you know, kind of like working for the man , you know what I mean? So I switched completely and now I work with one-on-one and one to many, uh, with, uh, female e-commerce brands.
Dahna Borg: Amazing. What a, what an interesting career. I’d love to talk to you about that, but that’s not the point of today’s episode.
Lisa Byrne: I’ve got some good stories. I should send them to the newspaper and get paid for them. But hey, I better not
Dahna Borg: One of my favorite things about you is your philosophy around working smarter without the sort of hustle harder mentality. What are some of your favorite strategies, techniques for allowing e-commerce business owners to do just that?
Lisa Byrne: Yeah, for sure. So I think it all starts with. You know, and I talk about it so much, it starts with getting clear on what you want and who you are. Like, I think we kind of sometimes jump into business because we’ve, we’ve found a product that we’re super passionate about. We’ve, we’re solving a problem that we’ve experienced ourselves or we are seeing other people experience and we go just all guns blazing into making in a business and, and selling and, and just working ourselves to the bone.
, but we kind of like leapfrog over the part that’s the most important, which is in the early years, it’s looking at foundations and brand positioning and where your product, your hero product sits in the marketplace. You know, are, are you a cheap and cheerful or are you luxury and high end? And, and what is the brand story around it?
So before we, we. All guns blazing into working 20 hours a day and investing into Facebook ads when you are very brand new, you know, you need to really look at your foundations first. Get a plan, even if it’s the most simplest bullet point plan that you can pull together in a, in a notebook or in a Google doc of you know, what you wanna achieve, what, how you’re different, who your customer.
What your brand means and the steps you’re going to take in terms of marketing and growth and product development in order to get to that first 10 K month consistently, or get to the 20 K month consistently, or your first million. Obviously you’re not gonna know how to get to your first million when you first start, but having a plan is gonna give you direction and focus, and that is the only way that you stop yourself from trying to be everywhere, working really hard, doing everything.
So yeah, foundation foundations is the very first point. And then it’s also about looking into your numbers. It’s so, and you would know working with e-commerce owners, is it, they’ve been, they’ve sold a million different marketing strategies 24 7. Like even before we jumped on this call, we were talking about chat.
Sorry. Uh, yes. Chat be whatever it is, like ai. So writing a blog post in three seconds. Like there’s, there’s so many things like TikTok, you know, every, all, all the things that we are being sold to do 24 7, but we just physically can’t do them all. Unless you’ve, you are willing to spend hundreds of thousand dollars of dollars on building an internal team.
Most businesses aren’t at that point just yet, . So you really need to go and be brutal, you know, with yourself and. Your capacity, what am I gonna focus on? What, what are the traffic driving things? What are the conversion things? What are the nurturing things in a business that I’m gonna focus on? And, and keep it to like one or two things at any given time.
Again, unless you’re going to hire an, a marketing person or you’re going to hire an agency. Most brands with small teams, we, we can only focus on a handful of things at any given time.
Dahna Borg: Yeah, so true. I think a lot of people get really stuck in trying to do everything that pops up, whether it’s, you know, using the new AI tool. TikTok,
Lisa Byrne: Mm-hmm.
Dahna Borg: what was that one? The audio one that came out a while ago that died?
Lisa Byrne: Oh God. What was it?
Dahna Borg: Everyone was on it anyway. I think everyone knows what we’re talking about.
Lisa Byrne: Yeah. And I pur,
Dahna Borg: When we remember
Lisa Byrne: I purposely didn’t say anything about it, and I remember saying at the start of the year, Don’t bother with this. It’s gonna be gone in
Dahna Borg: like short podcast, just like echo chambers of people talking about themselves.
Lisa Byrne: yes. I
Dahna Borg: But like it’s so easy to get distracted, do a little bit of this, and then you end up doing everything really badly because you can’t do anything. Well, when you’re sort of. Spread thin. So I think what you’ve just said is really important about, really just focus on a couple of things and do them really well.
Lisa Byrne: Yeah,
Dahna Borg: On that note, what e-commerce marketing strategies do you think gonna be the most important this year?
Lisa Byrne: Ooh. Okay. So first and foremost, back to foundations. Make sure that you’ve got. Sorted. But the other part of foundations is your website, so you cannot out promote or outmarket a crappy website. So no matter, you may go and spend $10,000 on Facebook ads, and if they’re like, it’s not set up to convert, it’s pouring that money down the drain.
So clear message, mobile, optimize, good navigation. Having your homepage as your store front. So put your best sellers up there. Put your highest average order value stuff up there, like your bundles product pages. You need to invest in good quality photography, and also video for your product page now and write for the customer.
Don’t just chuck a couple sentences up there. You’ve got two writes and good product pages because that’s where we close the sale. It’s crunch.
Dahna Borg: Yep.
Lisa Byrne: So in 2023 and in every year, your website is probably, besides your product, the, the most important part of your marketing assets. So don’t ignore that. I’ll always, always, always, and I always have, but email marketing, it’s the moneymaking machine.
It’s the customer nurturer. It’s, it’s the converter
Dahna Borg: It’s the one you own too. I’m like,
Lisa Byrne: Absolutely. Like I, I’ve had probably about three or four clients this year had their ad account disabled or had their Instagram like h hacked and taken away from them. It says, and you know, the, the stress that that brings. But if you have a beautiful, healthy, wealthy email list, your business will not only survive.
Changes, but it will ke continue to thrive. So your email should be generating at least 30 to 40% of your total online store revenue. And if it’s not, that’s exciting. It’s not a bad thing. It’s a, it’s a, it’s a really exciting thing. So you need to get onto Clavio, get your email flow set up, send some great campaigns.
Even if you focused on that in 2023, that’s gonna be a great. , great strategy. And then you need to be looking at things that are going to be continually working hard for you to bring new eyeballs into your website and therefore into your email list. And if we’re talking organic marketing, cuz that’s kind of, that’s, that’s my deal.
It’s things like video content. Uh, getting your face out there, getting your products out there in great quality video content, uh, seo. So getting found on Google, that’s what you wanna be doing. You wanna be occupying the most real estate on page one or page two of Google search results. So if I’m looking for I’m picking up my mascara cuz I just did that before we got onto the call.
If I’m looking for organic mascara Australia, And yet, if that’s what you sell, you wanna be on page one or page two under those keywords for that for your product. So SEO will be an important part of your organic marketing strategy and it always will be. And I think for something new to throw into the mix, I’m loving at the moment spending time on affiliate marketing and dabbling a little bit in chatbot marketing.
So automating your customer journey. Once people start. Touching your platforms, like whether it’s Instagram, right through to your website automating, oh, Facebook Messenger. Automating that process without you having to lift a finger.
Dahna Borg: Yeah, I love that. I think the important thing to note with those automated bots is you either do it incredibly well. or not at all? I’ve seen some really bad ones, , and they just make a really bad customer experience. If you’re gonna do it, it’s gonna be done exceptionally well, but they are very cool.
Lisa Byrne: Yeah, and I think it’s the same for s m s like I, I should mention s m s with email cuz they sort of like, kind of this part of the same family. Same thing if you are gonna do s m s like chatbot, get someone to help you set up the strategy and even look at, you know, helping you with the flows and the funnels and.
you know what the cadence is, what the copy is. So you don’t feel icky and you’re not spamming people when you shouldn’t be.
Dahna Borg: Yeah, I totally agree with that. And I think SEO’s one of those ones that everyone just sort of thinks is really old school
Lisa Byrne: Hmm.
Dahna Borg: boring, but it’s, it’s so effective and it’s so important.
Lisa Byrne: For sure. And it, it’s, it is real. It’s a big thing. Like, there is so many different elements to it and, and it is like a, a rabbit hole, but you can start at the top at the basics. So making sure you have great copy on your website, re in, in a even. Copy on your website, full stop, because there’s lots of brands that I go to and, and there is no copy on the homepage.
The product pages are, you know, very scantly clad with copy. You know, there’s no about, about us on the, on their brand page. So starting with great copy, then looking at how you can make sure all the pages are set up correctly with the right metadata and the U r L slugs and that’s all gonna help you.
getting to get found on seo. Sorry, on Google. So yeah, there, there’s the basics that you can do. But yeah, it can be quite daunting.
Dahna Borg: Yeah. You touched on video in those sort of strategies, and I know that’s something a lot of businesses really struggle with. Whether it’s the getting their face in front of the camera, whether it’s just the, the tech side of things or just knowing what to make those videos of. Do you have any suggestions, tips around sort of creating that video that’s gonna be really effective for the e-commerce?
Lisa Byrne: Yes, I love video and I also am a big champion about, as you know, getting in front of your audience with video. Video is the quickest and easiest way to communicate, you know, long or complicated messages. In a really entertaining way, and the reason why video works so well is because it’s, it’s storytelling.
It’s instantly getting people’s attention and it doesn’t feel like they’re being, it doesn’t feel like an ad when it’s done well, especially when it’s got you the founder in it, sharing your story and unique points of view or. Showing off your product, doing, you know, a product tour. So the first tip, it would be like mindset.
You, if you’re struggling with video and, and you just putting your head in a sand, you need to start to understand that it’s a, it’s a non-negotiable. So if you want to grow your business, You either have to learn to accept and love it and get your feet wet and, and be kind to yourself and don’t expect yourself to be a pro at it.
Just go and have some fun with it. . And if you can’t do that, then you need to figure out a way of finding how you can create video content if you can’t do it. So if, is it working with affiliates or influencers, content creators agencies, if you’re at that point of working with an agency, if you’re not, don’t, don’t hire a content creation agency because it, it’s an investment.
But you know, you can start with focusing on reels and, and stories. That’s pretty much. On Instagram. That’s pretty much my go-to and be become a, a student of the platform. So I don’t necessarily think you need to be going and investing in a $2,000 Instagram course. You know, when I, I, there’s a few of them and I don’t think you need that unless it’s, you know, you really want that community and, and the, and the champion of, of you then go for it.
But if you spend some time. Absorbing what’s on Instagram, what other brands are doing in your space. Don’t copy. Just just listen and observe. You’re gonna start seeing patterns of, okay, I get it. Okay. They’re starting to talk about their product over here. Then they’re starting to talk about some tips over here.
Then they’re starting to do some funny trending stuff over here. So you start to get to see how other brands are curating their content and hitting different points. You know, stories is really about taking your audience inside. Like there’s an analogy I can’t, I always get it wrong, but reels are like having a street party and stories are like inviting some people, so a few people into your lounge room to have more of a chat.
Dahna Borg: I love that so much.
Lisa Byrne: Yeah, I don’t know if I made that up or if I heard it somewhere, who
Dahna Borg: I’ll just claim it.
Lisa Byrne: But it works So you’re not going to both things. I think the important thing is like different types of videos do different types of things. Not every video is going to be viral. You don’t necessarily need to go viral. Not every video is gonna make sales.
You know, videos may not equate to sales, but what it’s doing, Is getting people A, to pay attention to what you’re about and fall in love with you. So, n going through that, no, like trust process or it could be also referred to going through the, you know, the customer journey from discovering you at the top of the funnel to engaging with you at the middle of the funnel and to converting, like buying something from you, which is the bottom of the funnel. so it’s ki it’s video is the best way to accelerate that process.
Dahna Borg: Yeah, I love that. And I think it’s just, it’s something I think people have to get used to. I think even from like a Facebook ads perspective, we’re finding that if you’re not running video ads, it’s just so much harder to compete. Like they’re just, they just perform so well. And I think if you haven’t got video of your products, these.
It’s harder for people to trust you. They really wanna be able to see your product in action. And it doesn’t matter whether your product does action, but they wanna see it in more than a picture perfect, possibly photoshopped version. They wanna see it moving. They wanna see the reality of that product.
And it’s a lot, I mean, it’s not impossible or fake, but it’s a lot harder to fake that in video than it is in a photo.
Lisa Byrne: Absolutely. Like with all the Black Friday sales that went on at the end of last year in Christmas shopping, when I was buying gifts either for myself or for somebody else, the first thing I would do is I would go to their Instagram. I would click through their reels or click through their highlights or their stories cuz I want to, I was looking for a video to show what the.
Looked like on a model. Let’s say for example if it was a dress on different shaped models too. Cuz I’m, I ain’t no size six. Or if I w if it was like a skincare or like a, like, I can’t remember what else I brought. But I wanted to see the detail in real life because I couldn’t pick it up myself. And gallery pictures on a product page or on a Facebook ad is not enough.
I hate to say it, but yeah. If a, for, for e-commerce brands, you do need to replicate and create that shopping experience on your channels because you, they can’t go and pick it up.
Dahna Borg: No, you’ve gotta, you’ve gotta replicate that process. You’ve gotta replicate the touch, feel, smell without them being able to do that. We had a skincare client a couple of years ago who only had photos and couldn’t understand that people wanna see skincare. Like they wanna see it on,
Lisa Byrne: going on. Yeah.
Dahna Borg: remover, they wanna see it take off makeup.
And the only video we could manage to get from them was her rubbing it onto her hand. We’re like, I need to see you in like full glam going out makeup, and I wanna see this thing get rid of the like permanent lipstick and the like the bright smokey art. We need to see your products work. And I think that’s where video really, really works.
And as I think you said, like it doesn’t, the whole point is not for it to be picture perfect and polished, like you don’t need it to look like it was done on a professional camera. In fact, the more it looks like you holding your iPhone, the better. I think they perform because it looks more real.
Lisa Byrne: Yeah. So go through your Instagram, go through your dms, go through your camera roll. You’ll be able to find video that you can create in there. You’ve got it already. Just gotta go find it.
Dahna Borg: and if you don’t, I heard a really good tip the other day was to just document your business.
Lisa Byrne: yes,
Dahna Borg: don’t remember who said it was, I don’t know whether it was you or someone else,
Lisa Byrne: I think it was Alicia from. , the social impact. Maybe it was, I don’t
Dahna Borg: been on, she’s been on the show. She’s fantastic. But it was basically just like, don’t think about, oh, I have to film on Tuesdays, just film day-to-day.
Lisa Byrne: Mm-hmm.
Dahna Borg: You’re packing an order. If you’re trying a new product, if you’re making a product, if you’ve got a shipment. Like just film the day-to-day moments of your life.
Lisa Byrne: Yeah. Yeah, exactly.
Dahna Borg: Yeah. And I really liked that. . If someone is struggling to make sales that they want, where do you sort of recommend they start to? I identify the problem
Lisa Byrne: Yes. Good idea. Well, they could join e-comm Grow Strong because that’s where we start. We start looking at from a helicopter view. What is going on from under the hood of your business, also customer facing. So under the hood of the business is what is your sales and marketing metrics telling you?
So if you’ve, if we have a look and there’s no traffic, then there is a traffic problem. Therefore, we are gonna focus your next three moves on. How do we get more, get you in front of more people the right people. If we have a look and see that there is, uh, traffic, but no one is adding to cart, then there is a value problem.
There is a website problem and a communication problem so that they’re just two things that we look at. We actually look at maybe six or seven in E-com grow strong to, to help us find the story. Of what’s going on, what’s, where is the gaps and where is the opportunities? The second is like, yeah, the, the customer facing.
So what are they seeing? What are they not seeing? So what’s your website communicating? Can, like, I call it the stranger test. If, if Joe Blogs from down the road who knew nothing about you came to your website, could they. One second or two seconds go. Okay. Yeah, I get it. They selling, they’re selling drink bottles for kids, you know?
So that’s, that’s one aspect of it. Also, the founder. So what’s happening with the founder? Like, are they. Doing really well on the outside, but is, is she about to collapse in a heap because she’s packing orders until 1:00 AM and she’s got boxes covering her every room in her house and her garage, and her family is starting to wonder where she’s gone.
You know, that’s a problem too. So we, it’s about taking a look at the holistic. e every, every part of the business from, from what’s happening inside, what’s happening in your metrics and how the world is perceiving you as well. It’s not necessarily one thing,
Dahna Borg: No, it never is.
Lisa Byrne: yeah, and you would see this too, like it’s, it’s not that like, okay, my ads aren’t working.
It’s like, okay, well, why? What, what isn’t, what’s not firing, what’s not connecting, and it’s probably way more than the creative or the targeting. So yeah, I, I’m all about looking at it from a holistic perspective and that’s really hard to do when, when you are the founder. It’s prob, it’s probably actually impossible to be honest with you, to be able to objectively review your business.
And see the gaps and opportunities. You do need an outsider to be pointing them out to you. In the,
Dahna Borg: put your blood, sweat and tears into it. It’s very hard. I mean, it’s, it’s like anything, it’s like it’s always harder to do it on yourself than it is to like, Not very good at running my own Facebook ads because I’m not objective about it, but anyone else’s fantastic. I can look at that data and go, yep, this is exactly what’s wrong.
But it’s the same with your own business. Like you’ve, you’ve put hours into that copy, it’s gonna be harder for you to look at that copy and see what’s wrong.
Lisa Byrne: Totally, and it it, same with branding and website. Like I see this a lot, the branding. They’ve created, that makes perfect sense to them. They love it. It feels so great. It feels really pretty. Same with their website. It’s like a pretty website, but pretty doesn’t equal profit. So sometimes we’ve created brands and websites that make sense to us, but not to our customer. So that’s another thing to look at. And again, you can’t see that when you’re so close to it. That’s okay. You just get an ex outside point of view.
Dahna Borg: Yes. No, I agree with that. On the note of website conversions, cause I know that like that conversion rate on Shopify or other platforms, if you’re not on Shopify, is, it is an important metric and it is something that I think a lot of people get stuck on. They don’t sort of know. How to improve it. Do you have any sort of like practical tips on areas to look at if that conversion rate is lower than they would like?
Lisa Byrne: Yeah, it’s a funny one, and I think you have to look at it like a. Per business. So the, the standard Shopify conversion rate is around 3%, but I have clients that have, you know, six and 7% conversion rates, or I have clients that have got like a 1.5 conversion rate and all of them are doing well for their business because all of them have different traffic driving strategies or retention strategies.
So I think aiming for around 3% is a general rule of. But most importantly, what you wanna be looking at is, are people even initiating the process? Like before we look at the end result, the conversion, that’s great, but are they adding to their cart? Are they checking? Are they going to the checkout page and they’re dropping off there.
So the conversion rate’s the end of the story. So you may want to step back a couple of pages and look at, you know, traffic on the. How is it going? Uh, add into car? Are people desiring and taking action for what you want? If they’re not, start there. Cuz that could be, that could be telling, opening up a whole different set of strategies that you can take to improve rather than focusing on the, the actual conversion.
Dahna Borg: Yeah, I agree with that. I think when we are running our ads, it’s really easy for us to see whether it’s a website issue, if it’s an ads account issue, if it’s a checkout issue, if it’s a conversion issue. And often if it’s a conversion issue, it’s not really a conversion issue, it’s a. Your website was too slow, so the traffic you were driving left before they even got anywhere, or everyone’s looking at a lot of product, but no one’s adding to cart.
Like why? Like it’s easier then to kind of work out where that gap is. And if you fix any of those problems, it will fix it down the line.
Lisa Byrne: Yes, and a different product will have different con customer behaviors like, uh, a mascara, someone might discover a brand. and then buy it five minutes later. Whereas something like I don’t know. I’m looking at my room like a $300 meditation cushion. You might wanna think about that for a while, you know, and
Dahna Borg: or even like a, a new couch. Like you might be thinking about a new couch, but you’re not gonna buy a new couch. I mean, someone might buy a new couch today, but most people need a couple of months to think about
Lisa Byrne: Yeah. Yeah. And they may need different, uh, levels of contact. And questions answered and content. They may have lots of questions to be answered, so they’re gonna be pouring over your blog posts, or they may want to, you know, ask lots of questions so they, they may be hitting up your customer service channels like, you know, it’s, it, it, and again, this comes back to strategy and working and creating a plan for you and your brand and not, you know, Following somebody a different, uh, brand’s path and thinking, why isn’t that working for me?
I’m, you know, I’m doing all the right things. Maybe it’s just not the right things for your business.
Dahna Borg: Yeah, very, very true. Do you have any content creation tips for the busy business owner?
Lisa Byrne: Oof. Okay. So content, it depends on what channel we’re looking at. , but let’s focus on something that is what everybody’s looking at. So Instagram and TikTok is probably still the bug bear of many e-commerce brands, and it’s one of the basics that you do have to nail to, at the top of the funnel to get people sort of looking and con and touching your brand.
So content creation tips. Look, I, I should say batch creating. , but as a person, I just do not batch create at all. I I ha I’m more of a post and fly. But if you’re struggling,
Dahna Borg: of either like you’re either a batch creating person or a post on the fly person, and you kind of have to test both to work out which one you were. I didn’t think I was a batch creating person worked out. I am a batch creating person and I don’t like being a batch creating person.
Lisa Byrne: I wish I was, look, I’m trying, but if you’re, if you really struggle with it, you do have to find a solution. So maybe it’s about hiring a virtual assistant who can do some basic content creation for you. Not necessarily a social media agency or even a social media freelancer. Get a good virtual assistant who can be in several parts of your business.
You know, they can be helping you with your email, they can be helping you with customer service and creating and scheduling Instagram content. Because I, I think if we’re talking Instagram, we do over overcook it. I think over bake it. It’s a slower burn to convert. Don’t, don’t put all your time and energy into it.
Have a bit of fun with it. Use video that’s sitting in your camera reel. And if you struggle with it, outsource it or work with the content creator, uh, or work with a, an affiliate person or, uh, a brand part in a, an influencer partner to. those people to create the content for you. So you can just say, here’s my product.
Go do what you do best, which is create interesting, fun content. They post it on their channels. You can also get it back and post it on your channels job done. And it’s also ticking the box of user generated content too.
Dahna Borg: Yeah. I love. . One of our last questions, do you have like your top three tips for e-commerce businesses?
Lisa Byrne: Ooh, to, to grow. Yes.
Well, I’m always gonna say get, oh, get your foundations right. So know your vision. Get clear on what you are and what you wanna be in the world for your brand. Clarify who your customer is. , get a unique message. Build a brand that means something and never forget your website.
So they’re your foundations and if you get, have problems with them, come see me. I will help you with my course E-com. Grow strong and then keep it simple. So focus on one to two projects or campaigns at any given time and get a. So know what you’re doing next quarter and the quarter after that, and the quarter after that because it’s gonna give you so much confidence.
Uh, it’s gonna keep you focused and it’s gonna stop you from jumping onto shiny tactic syndrome. So going, chasing the next new thing.
Dahna Borg: I love it. Perfect. Is there anything you think we’ve missed before we wrap up into. Last couple of questions.
Lisa Byrne: look, I think you have grilled me today and I think we have covered so much. Yeah, this is a juicy one.
Dahna Borg: that’s what we try to do. Alrighty. Do you have any strategies or habits that you follow each day in business to help you stay on track?
Lisa Byrne: Oh, that’s a good idea. Planning. I always have a 12 month plan. I, I keep it very minimal, just literally one thing that I’m focusing on each month or even one thing per quarter. Having a project management tool like asana that you can use with your team, your virtual assistant, you can also use Slack and also taking time out to enjoy yourself because most women.
Love to be busy and we love to work and to prove how amazing we are, but it bec can become addictive. So schedule in downtime, white space in your calendar to go for a walk, to go for a swim, to go pick up your kids from school to hang out with them, because you know, yeah, life can be pretty busy.
Dahna Borg: I agree with. All heartedly. Uh, favorite podcast other than yours, which is a fantastic podcast,
Lisa Byrne: Oh, that’s hard. Well, you know,
Dahna Borg: personal or business. We’ve had lots of murder podcasts,
Lisa Byrne: Honestly, that is all I listen to is murder podcasts. Like I’m, I’m really bad if I’m not listening to audiobooks. It’s all murder podcasts.
Dahna Borg: I dunno what it’s about women in business and murder podcasts.
Lisa Byrne: Oh, well I used to listen to business podcasts, but it just sends me on. It sends me cuckoo because I just need to be like, oh, that’s great. I should probably try that in my business, and I don’t need any more of that. You know, I just need to relax and to numb out. So
Dahna Borg: yeah, I like it. And how can people find you? I’d love to hear about your podcast, your course. Just general, how can people find you and work with you?
Lisa Byrne: Yes, well, I’m launching E-Comm Grow Strong, which is my 12 week group coaching program, and course in February, 2023. You can always find me over@lisaburn.com au. Plus, I have a podcast which is called the E-Commerce Marketing Society, and Dana, you were on it just a couple of weeks ago.
It.
Dahna Borg: was very exciting.
Lisa Byrne: Awesome chat. So yeah, that’s pretty much where I’m at. Or Instagram at Lisa Burn Marketing.
Dahna Borg: Very nice. Well, thank you so much for joining us. It’s been a pleasure having you on the show.
Lisa Byrne: Thank you so much.
Dahna Borg: Thank you for listening to the bright minds of e-commerce podcast. As always you’ll find the show notes@brightredmarketing.com.edu forward slash episode 35. Thanks for listening.
