In this episode of the Bright Minds of E-Commerce Podcast, Dahna sits down with Victoria Scuteri, the visionary founder of Destino the Label. Join the conversation as Victoria shares the brand’s profound narrative and product, achieving a successful brand launch, navigating grief, moving into wholesale and triumphing in e-commerce. Gain actionable insights and discover the keys to thriving in business. Tune in for a tale of resilience, passion, and strategic success.
In today’s episode you’ll learn:
- The power of personal stories and emotional connections in building a brand.
- Strategies for a successful product launch, including social media, email marketing, and word of mouth.
- Overcoming grief and turning a personal journey into a positive force for others.
- The importance of making your business stand out by solving a problem, creating emotional connections, or offering something unique.
- Key insights into wholesaling, from the initial decision to the importance of understanding your target market.
- Practical tips for e-commerce businesses, emphasizing simplicity in processes for customers and wholesalers alike.
- The significance of non-negotiable daily habits for maintaining balance and avoiding burnout.
Links from the show:
- Join the waitlist for – Small Budgets, Big Results
- Bright Red Marketing Episode 53
- Destino the Label Website, Instagram and Facebook Page
- Podcast Recommendation: The Mindset Mentor
- Book Recommendation: Rich Dad, Poor Dad by Robert Kiyosaki
- Special Offer: 15% off the whole website using the code: brightred
Transcript
[00:00:00] Victoria Scuteri: Make your processes as easy as possible for you consumers and for your wholesalers. It’s really easy for people to abandon carts. It’s really easy for stockists to see one thing that they don’t like or something that’s just not easy for them to grasp and they’ll walk away. The easier you can make your business understood, the easier you can make your checkout process, the easiest you can make emailing stockists and creating value in a pack for them, that will be your best friend in getting clients and getting sales and getting stores
[00:00:29] Dahna Borg: Hi, and welcome to the bright minds of e-commerce podcast. I’m Dahna founder of bright red marketing, and after helping so many businesses in the e-commerce space over the years, I wanted to bring you the best advice Australian experts in e-commerce and e-commerce store owners had to offer. If you want relatable stories and actionable advice and the latest Facebook advertising strategies, you’re in the right place. so let’s get into today’s episode
[00:00:51] Hi, and welcome to the bright minds of e commerce podcast today.
[00:00:53] We’re here with Victoria from Destino the Label. Welcome.
[00:00:56] Victoria Scuteri: Hi, thank you so much for having me.
[00:00:58] Dahna Borg: It’s so good to have you on the show. So can you tell us a little bit about how Destino the Label came to be?
[00:01:04] Victoria Scuteri: Yeah. So, We actually have quite a story about how we launched. So, We launched, it was actually our birthday last week. So we’ve been in operation for two years now.
[00:01:12] Dahna Borg: Happy birthday.
[00:01:13] Victoria Scuteri: Thank you. So we launched in the middle of covid. at The time I was studying and I was um, a cafe manager and I was working 60 hours a week which is crazy.
[00:01:25] Dahna Borg: That is a lot.
[00:01:25] Victoria Scuteri: I was 18 at the time. And then my dad got diagnosed with terminal brain cancer. And I had this, moment where I was like, growing up as a Italian and in such a family orientated household, my dad came first. So I went from doing 60 hours a week to doing like 15. And I just thought I just wanted to spend time with my dad.
[00:01:46] I wanted to take care of him. I needed to finish my studies. So I just needed to focus on that. What happened was, I would get up really early in the morning, I would start at 4am, and then I’d be home by 9am, wake my dad up, take him to all of his appointments, cook 4am, we do yoga, do all of his pills, things like that, take him to chemo.
[00:02:03] The hospital, all those things, and then he’d go to bed, and then I would go back to work, and I would work another five hours, and then I would come home, and then study, do my exams, and then pretty much repeat my day.
[00:02:17] Dahna Borg: it’s so much, especially being so young. Like my mom was like, I was 19 when it was my mom. It’s just, it’s so much for someone so young.
[00:02:25] Victoria Scuteri: It’s so full on. But you got to roll with the punches, you know, it’s what life throws at you, unfortunately.
[00:02:30] Dahna Borg: That’s it.
[00:02:31] Victoria Scuteri: Yeah, so my dad was a business owner. So I grew up working in fruit markets in Melbourne. My dad owned a few which I loved. And so I learned business skills really young. And then with my dad’s sickness, he had to retire overnight because it was terminal from the second he got diagnosed.
[00:02:46] So, We would sit in his chemotherapy sessions and he would say to me, you know, Vic, I’m so bored. I’m so bored. What are we going to do? We need to do something. And it was just… I think it was more his mind that was bored. He wasn’t, you know, his mind wasn’t active with work. So in that time I said to him, oh I’ve got a little business idea, why don’t we just work on it together and just see where it takes us.
[00:03:05] With that, that’s how Destino was born. So we spent our days collaborating, talking about what we wanted the brand to look like. All we knew is that we wanted it to be a representation of our culture. We wanted it to be something modernized and something just… really fresh for new generations to continue with traditions because we were a very traditional family.
[00:03:28] So we came up with our candle scents like limoncello panettone, cannoli, like very Italian things that everybody knows and everyone can connect to.
[00:03:37] Dahna Borg: Yeah.
[00:03:38] Victoria Scuteri: And then our jewelry, we did a whole heap of research and we started designing everything ourselves. And I said to my dad, Because growing up, my dad would always wear this really big chile around his neck that he got gifted from my nonna from Italy.
[00:03:50] And it was, it brings good luck and protection, wards off evil energy, and it just protects you. It’s a very big thing in Italian culture. Women never really wore it. And I was like to my dad, I really want to wear one. I love it so much because it’s such a great representation of our culture.
[00:04:04] And I just, I love it. So we pretty much modernized it for women. We turned it into jewelry that um, could be worn every day. We turned it into just something that people would love and something that everybody could wear. Especially the corniciello, it wasn’t very known about beyond the Italian culture, like the evil eye is massive.
[00:04:23] And that started, you know, Greeks, Egyptians, that kind of thing. And it’s also really prominent in Italian culture. So that’s how we started. And then, yeah, we just developed the brand together. Destino actually means destiny in Italian and my dad came up with the name. It’s a very common saying in our household that destino, either you say it when something amazing happens or something so tragic.
[00:04:46] There’s no other way to say it. Yeah, so after a doctor’s appointment, my dad came home and he was like, that’s exactly what we need to call the brand because it’s everything, Destino.
[00:04:55] Dahna Borg: A family connection as well, which is just,
[00:04:58] Victoria Scuteri: it does. Yeah, so that’s how we started the brand. Unfortunately, it got put on hold, obviously when my dad passed away. So he passed away 13 months after he was diagnosed.
[00:05:08] Dahna Borg: I’m sorry.
[00:05:08] Victoria Scuteri: and then it took a couple months off after just to deal with the grief and things and all that kind of came with it and then about four months later we launched
[00:05:18] Dahna Borg: Yeah.
[00:05:18] Victoria Scuteri: and it was amazing.
[00:05:20] It was, yeah, it was incredible. The launch. And here we are today.
[00:05:24] Dahna Borg: Oh man. Like it’s just, my, my heart breaks a little bit for you because I know what it’s like. I feel like we have very sort of similar journeys, just. Nearly a decade apart. It’s just, I feel like the launch being successful is just a testament to what you guys would have gone through and like the teamwork to get that there.
[00:05:42] So that’s. Obviously heartbreaking, but lovely at the same time.
[00:05:47] Victoria Scuteri: It’s always bittersweet. Those types of things. Yeah, the launch, it did well, we hit 10k in 10 minutes and we turned over six figures in six months.
[00:05:56] Dahna Borg: Which is just incredible.
[00:05:59] Victoria Scuteri: yeah, it’s awesome. For someone with no background in business, that only, you know, I mean, I did a degree, but that doesn’t teach you much
[00:06:05] Dahna Borg: Yeah. What does that do? I did one of those too.
[00:06:08] Victoria Scuteri: Yeah, exactly. Everyone’s good.
[00:06:10] Dahna Borg: So obviously you did 10k in 10 minutes. 10k in 10 minutes doesn’t happen just because. What was the steps in the lead up to do that? What were the things that you, I suppose you attribute the most to that success?
[00:06:22] Victoria Scuteri: Okay. Well, To be honest with our story, I didn’t actually share the reason that my business started till probably about eight months into the business.
[00:06:30] Dahna Borg: Yeah.
[00:06:31] Victoria Scuteri: So putting that aside, that was nothing that we spoke about. Our products are very different to what’s on the market. We revolutionized the coniccello.
[00:06:40] So for a lot of Italians, it was something new and something exciting.
[00:06:43] I think that our success attributes a lot to consistency on our socials literally getting behind the camera and speaking about our products, why it’s so special, what makes us different. And just the design process behind it.
[00:06:57] We literally showed so much behind the scenes before we launched. So I think that had a lot to do with it. And honestly, just passion for what I do. I love creating jewelry. I love creating the designs. I love creating something that’s different and being able to show that to the world was really exciting.
[00:07:13] So the motivation when we first launched was just anything and everything I could do to getting it out there.
[00:07:19] Dahna Borg: Was there anything else you did other than, I’m assuming Instagram?
[00:07:23] Victoria Scuteri: Yes, we did Instagram and Facebook. A lot of email marketing to be honest which is really underrated. People need to get back to it.
[00:07:30] Dahna Borg: I run a Facebook ads agency and I still think it’s underrated. Like
[00:07:33] Victoria Scuteri: underrated.
[00:07:34] Dahna Borg: people are like, Oh, emails spammy. I’m like, no, no email is where you should be making most of your money from.
[00:07:39] Victoria Scuteri: That’s right.
[00:07:39] Yeah.
[00:07:40] Dahna Borg: There anything that you did to collect those email addresses? Cause I know that people do really struggle with that part.
[00:07:44] Victoria Scuteri: Yeah. So we did before we launched, we did a giveaway. We had our website up and not running, but that page, the landing page to collect emails. So that when we first launched, it was the first thing that we sent him you know, with a discount code and early access to whoever signed up that did well, contributed a lot. And then we did things like, you share our page, you’ll get a special discount code. I think as well, another thing that’s really underrated is word of mouth. There’s a way you can do that with Instagram and it’s literally by if people are sharing your page, their people are seeing it.
[00:08:14] And then if another person that connects to that, then their people are seeing it. So it’s that whole domino effect. So if you can offer something to them for people to be able to share it and post about it, then that’s how, more people know about it. And that’s one of the biggest things that attributed to our success with our launch.
[00:08:31] Dahna Borg: Yeah. Amazing. I feel like having that sort of Italian heritage connection would really help too because they’re very big on the like family and supporting each other and things. So one person would find it and share it and then all of a sudden all of their friends and family are probably also Italian that like you’ve got into a really lovely market of people that will just share because they’re really proud of their culture and their heritage.
[00:08:56] And I really love that.
[00:08:57] Victoria Scuteri: Yeah, 100%. Because everything about our brand is different. There’s nothing on the market that’s like us. It was just something exciting for people to see. I had a lot of messages again, this is from people I didn’t know about our story yet.
[00:09:08] With our name Destino or whether you’re Italian or not, you can guess what it means. But for Italians, when we first launched, a lot of them were like, Oh my God, I love your name, the Chilli it reminds me of my nonna. It reminds me of my nonno. It reminds me of Italy. There was so many reasons for people to connect to the brand.
[00:09:23] Dahna Borg: That emotional connection is so important. And like, obviously you’ve gone into creating this with a lot of emotion, but it’s come through so lovely. And obviously people are connecting with that. And that’s just wonderful.
[00:09:35] Victoria Scuteri: Yeah, exactly. Right. I think one of the things with business that people tend to overlook is when you start a business, you either need to solve a problem, create an emotional connection, or create something that no one’s done
[00:09:46] Dahna Borg: And you did two of
[00:09:47] Victoria Scuteri: I did two of them. And if you are creating something that people have done before, that’s fine, but what’s your point of difference?
[00:09:52] And I think that a lot of business owners forget that. It’s such an important part.
[00:09:56] Dahna Borg: a hundred percent. They really do. They come into the market like, Oh, I made this thing. And it’s like, why is your thing different? To the 10, 000 of that, that already exists. I mean, as you said, you’ve made something new, like there is, I’ve not seen anything in Australia, like what you’re selling. And it’s gorgeous, but you’ve done something different.
[00:10:14] A lot of people come into the market. They’re like, I made this thing. And it’s I’ve seen 70 of those.
[00:10:19] Like, That’s great. But like. Where is your difference? How are you different? Is it that you tell a different story? Is that the product actually looks the same, but it’s actually different. Is there an emotional connection here somewhere?
[00:10:29] I do think that’s really important. I think that’s where a lot of people struggle is that they just make a thing
[00:10:35] Victoria Scuteri: Yeah, 100%.
[00:10:36] Dahna Borg: And that’s hard.
[00:10:37] Victoria Scuteri: And I think that with my marketing background with my degree, I think that I learned that, at any point in your business, as many points as you can make it different. For us, the candle scents were something that no one has ever done before.
[00:10:50] They’re exclusive to our brand. The designs of our products, again, it’s exclusive to our brand, but also the quality of our product. It’s gold filled, which there’s still nobody knows what gold filled is. It’s still a new thing that’s coming out into the jewelry market, but that created the quality that created, you know, demand and the design as well.
[00:11:09] There’s so many points where I was like, okay, we can make candles, but how are we going to make them different? We can make jewelry, but how are we going to add quality? How are we going to add value back to our customers? And that’s a really important thing, for people that are starting new businesses.
[00:11:22] Dahna Borg: Yeah. And I think that’s probably why you’ve seen such success in just two years. A lot of people get to two years and okay we’re still going,
[00:11:28] Victoria Scuteri: Yeah it’s hard to be motivated.
[00:11:31] Dahna Borg: oh man, I’m 13 years in I know the motivation. Um, So obviously that’s how you did your marketing in the early days. How’s that different to how you do it now?
[00:11:40] Victoria Scuteri: So now we actually share the reason we started our story. To be honest, cause it’s such a personal story and grief is really hard. It’s not something that is always talked about. I feel like it’s something that’s almost, not shame, but just hidden.
[00:11:54] Dahna Borg: Yeah, I feel like especially in the Australian Western culture death is not talked about.
[00:11:59] Victoria Scuteri: no, it’s so uncomfortable.
[00:12:01] Dahna Borg: it really is. I mean, we were talking before we started recording we have very similar brand stories. I mean, I started my business because my mom got… Diagnosed with terminal cancer as well, and I didn’t want to be commuting and working crazy hours and things.
[00:12:14] So we have very similar stories, but I don’t really tell anyone. Comes up every now and then in a podcast, but it’s one of those things that I feel like we take very privately, but it is something that nearly everyone has experienced with. Not everyone loses a parent in their 19s and 20s like we did, but still something that at some point everyone is going to go through.
[00:12:35] And it is such a, a relatable while uncomfortable and sad part of business. It is a part of business
[00:12:43] and a part of life.
[00:12:44] Victoria Scuteri: It definitely is. And I think that like we were saying, it’s just, something that people just hide. It’s okay to have bad days. It’s okay to have grief. It’s a part of life. It’s inevitable.
[00:12:54] Dahna Borg: Yeah.
[00:12:55] Victoria Scuteri: It’s how you find your community to deal with it, I think.
[00:12:58] Dahna Borg: Yeah. And I think it is the nice thing about having your own business is that if the grief hits and you need some time, you need some time and you can take it. It’s not just going to keep slogging on because I have to, like we have built things that give us the space to. To have those feelings, I suppose.
[00:13:15] Victoria Scuteri: yeAh, for sure. And to, you know, you need the day, you just take the day and do the things that make you happy and keep going with it.
[00:13:22] Dahna Borg: Hi, it’s me again. Just wanted to interrupt the podcast episode briefly to let you know about small budgets, big results, If you’ve been around a while, you might’ve heard about it last time it launched, we’re about to relaunch. And basically small budget, big results was built to help people on small budgets, get their foot into the door of Facebook ads and learn how to get results because it really is a different ball game when you’re playing with five, 10, 15 a day. I couldn’t find a course. That was teaching people how to do this. So I built one. So if you want to be one of the first to know when we relaunch, head to waitlist. brightredmarketing. com. au and I look forward to seeing you there.
[00:13:58] So obviously your story and the creation of your brand it’s a part of your business and it’s a part of your story. And I assume that people are relating to that. And especially in the Italian culture where everything is so family orientated, I imagine people are really responsive to that and your honesty, I suppose.
[00:14:16] Victoria Scuteri: Yeah. So we have a story came out. I was nowhere near ready to share to the world like what happened and why we started. It was just such a personal thing. And for a really long time, I didn’t want to share to try to hide it, to be honest with you, because it was something that I was just like, no this is mine.
[00:14:33] I can’t share this with people. It’s so personal. I just didn’t want, I was scared what the, I was scared. I was honestly scared.
[00:14:39] Dahna Borg: Understandable.
[00:14:40] Victoria Scuteri: Yeah, and then I had a few people reach out to me that I had no idea who they were. But they heard my story through word of mouth. Because obviously my family and a few of my friends knew what I was doing.
[00:14:50] And these people reached out to me on Instagram and was like, Oh, I heard about your story. I loved it so much. It actually helped me because I’m going through the same thing. Or, you know, your story is what gets me through. This is just amazing that you can overcome such a difficult thing in your life.
[00:15:04] And you’ve inspired me. So from that, I was like, Okay, maybe I should start talking about it a little bit. So I started with an Instagram post a photo of me and my dad when I was little in the market and then a photo of us before he passed away. And I just said some simple, short message.
[00:15:20] I didn’t go into any details. It was just, I started the brand with my dad. Destino means destiny to us. This is what it is. And it got such a big reaction from people. It was nuts. I had so many people in my DMs, so many people commenting, sharing the post, because they just wanted to help.
[00:15:36] They wanted to feel a part of it. And it just created this massive Italian community, but also a community of people that Dealt with mental health, that dealt with grief, that just wanted to.
[00:15:47] Dahna Borg: Yeah.
[00:15:48] Victoria Scuteri: then from that we had Take 5 come out and that was the biggest thing because that was, that explained our story in depth.
[00:15:56] Dahna Borg: Yeah.
[00:15:57] Victoria Scuteri: I was so nervous that morning when I knew it was coming out. It was
[00:16:00] Dahna Borg: Oh man, I can only imagine.
[00:16:02] Victoria Scuteri: Yeah.
[00:16:03] Dahna Borg: And like, you wouldn’t know how they, not twisted it, but like how they’ve decided to put it together, there’s so much that… Would have been out of your control. I assume you didn’t get to approve the finished piece before it went in.
[00:16:14] Victoria Scuteri: Couple of the photos, that’s about it.
[00:16:16] Dahna Borg: Yeah. Like you’d have no idea what they ended up publishing.
[00:16:19] Like I can, that would be very nerve wracking.
[00:16:22] Victoria Scuteri: yeah, it was very scary. I made sure like, 9 AM, I was at the door, buying this magazine and just reading my story first. And then Daily Mail wanted to talk about it because, again, it’s such a personal story. There was so much behind it. So many different aspects people could connect to.
[00:16:38] So that came out and then, you know, just all these little things where people were, like, wanting to talk about it. And I’m actually really glad that I spoke about it and that I still continue to speak about it and that the new people that find my business know about it. To this day, I still get people messaging me about the Take 5 article that came out, and it’s so beautiful because it just makes me remember I did this for my dad, but now I’m also doing it for everybody that is going through a difficult time and just trying to show them that, you know, you can come out of it in a positive way.
[00:17:10] It can have a positive effect on your life. aNd that there is a light at the end of the tunnel,
[00:17:14] Dahna Borg: Yeah. And I imagine that people being able to relate to that is just, that’s where that emotional connection comes from and it’s not fabricated, it’s not manufactured. It’s not, Oh, I’m adding some emotional connection for the sake of it. It’s just real. And I feel like in this world of. Social media, we really miss real and we miss genuine human connection on things that are important.
[00:17:38] Victoria Scuteri: a hundred percent. And it’s one of those things social media glamorizes so many things, but death is death. You can’t glamorize it.
[00:17:45] Dahna Borg: nothing pretty about it.
[00:17:46] Victoria Scuteri: there’s nothing pretty about It, and like you said, everyone goes through it. So it’s something that everybody knows about and everybody will unfortunately have to feel one day.
[00:17:54] Dahna Borg: Unfortunately.
[00:17:54] obviously Your business is growing. we’ll continue to get pressed because it’s just such a powerful story, I think. But you also wholesale.
[00:18:03] Victoria Scuteri: I do.
[00:18:04] Dahna Borg: Tell Us about that decision to and then if you’ve got any like Do’s and don’ts, because I know a lot of people want to get into wholesaling, but they find it a bit challenging.
[00:18:13] Victoria Scuteri: Cool. So wholesaling. I actually never thought about it before. When I first launched, it was just something that actually came to me. I had a store reach out. Someone within this particular community was telling them about my story. They saw my stuff. They bought off me and they were like, I need to have your stuff in my store.
[00:18:30] So I was like, cool. Okay cool let’s do that. I had no idea what I was doing, but it was very much like a fake it till you make it vibe,
[00:18:36] Dahna Borg: Perfect.
[00:18:37] Victoria Scuteri: So I researched everything like what wholesale is, how to do it, you know, everything I could find out in 24 hours about wholesale I did because I had this meeting the next day.
[00:18:48] But they wanted to see everything. They wanted pricing, they wanted everything. Went there, they loved it. They wanted to wholesale. Once I started getting comfortable with the process. It took about a month and I understood until I could understand it properly and really think about how I could do this.
[00:19:03] I just started posting about it on my website, on Instagram, Facebook, TikTok, all of it. And then I had more people asking about it, more people, more stores wanting to carry my stuff. aNd then I decided to do a trade show. So I did the Reid Giffey. I’ve been doing it since I started now which was an achievement.
[00:19:20] Because it’s a very big thing, it’s a very big process, it’s very scary because there are a lot of established brands that do it.
[00:19:30] Dahna Borg: That’s a big show for your… I don’t know if it was your first show, but like, that’s a big show.
[00:19:36] Victoria Scuteri: Yeah, it’s the biggest GIFWare show in Australia. I found a lot of connections with that. And again, that is a really big risk on its own. It’s a very big financial risk. But I was just so keen to learn and I was like, no, I’m definitely going to do it. I’m going to learn from this.
[00:19:48] Even if I make nothing, if I go broke from it, I’m going to learn something and I’m going to get, stores a hundred percent. It was just that positive mindset. I think. So now we’re two years in. We just sell at a braid about our birthday last year, and Destino’s Global, we’ve got over 150 stockish worldwide.
[00:20:04] And we’ve got another 30 going in by the end of the year.
[00:20:06] Dahna Borg: exciting.
[00:20:07] Victoria Scuteri: yeah, so it’s growing. I think it takes a lot of time. AnD if I could give any advice to anyone, it would be make sure your catalogue is new and exciting. Make sure that you talk about your brand. One of the things that I’ve learned throughout my whole 2 years is that people don’t buy from businesses.
[00:20:23] And I think that if people kept that in the back of their mind when they’re doing their businesses and when they’re starting things. It’d be a lot easier because you’re like, okay, how can I make a personal connection in this? How can I show my story?
[00:20:34] Dahna Borg: You’re right.
[00:20:35] Victoria Scuteri: How can I connect with them on a different level? In particular, a lot of the biggest stores that we’re in, I researched the hell out of the buyers, the store, the stories, so that when I went to these meetings, I knew everything. And any question that they could throw at me, I knew the Institute.
[00:20:50] And I knew enough about their business to talk about their business. One of the things that I would say as well is if you’re approaching wholesalers again or stores, because that’s a great way to go about it talk about how your business can fit into theirs.
[00:21:03] Dahna Borg: Yeah.
[00:21:03] Victoria Scuteri: That’s a really important thing as well, is because you’re not going to go to anyone and just be like, yeah, stop my product. How does it align?
[00:21:10] Dahna Borg: Yeah.
[00:21:10] Victoria Scuteri: And then adding value to what you give them as well.
[00:21:14] Dahna Borg: such great business advice in general. I feel like a lot of people get stuck in that. This is my product. I need to sell it and not how does your product actually fit into other people’s lives, whether it’s wholesaler or just direct to consumer, like, where does your product fit?
[00:21:29] Like, how can you explain that value? How can you make it? So that it’s what they want to need, not what you want to need, because no one really cares. They care about what they’re going to get. They care about the relationship. They, as you said, they care about people. But in terms of your product, no one really cares.
[00:21:44] They want to know what difference it’s going to make to their life. And I feel like you’ve really nailed that, which is fantastic. Cause Especially for someone that’s so not like new in business, but two years is. It’s still on the new ish side, and it’s like you’ve hit the ground running with these really great concepts in terms of how this works.
[00:22:04] And I think it’s just worked so well for you.
[00:22:06] Victoria Scuteri: thank you. Everything is a trial and error kind of thing. You can listen to all the mentors, you can listen to everything, but until you’re actually out there doing yourself and learning from your own mistakes, it’s completely,
[00:22:18] Dahna Borg: Yeah.
[00:22:19] Before we wrap up, I know we’ve covered a huge range of things, but do you have any like best practices, best tips for e commerce businesses? We’ve covered a lot.
[00:22:30] Victoria Scuteri: we have a lot um,
[00:22:32] make your processes as easy as possible for you consumers and for your wholesalers.
[00:22:36] Dahna Borg: Yes.
[00:22:37] Victoria Scuteri: It’s really easy for people to abandon carts. It’s really easy for stockists to see one thing that they don’t like or something that’s just not easy for them to grasp and they’ll walk away. The easier you can make your business understood, the easier you can make your checkout process, the easiest you can make emailing stockists and creating value in a pack for them, that will be your best friend in getting clients and getting sales and getting stores
[00:23:02] Dahna Borg: I love that.
[00:23:03] Victoria Scuteri: yeah, in every single way, customer wholesaler, make it as easy as possible.
[00:23:08] And if you don’t get a particular wholesaler, ask them why, just ask them if they have feedback for you and then learn, adjust what you’re doing and go on to the next one and then eventually one day circle back.
[00:23:19] Dahna Borg: I love that. Especially the simplicity thing. I think we live in such a, an age of swiping and scrolling and no attention spans. It really is important to focus on making things as immediately easy for people, like you don’t want them to have to search for anything. Like it needs to just be, here’s everything click, buy, do the thing.
[00:23:38] Same with wholesalers, they’re business owners too. They’re busy. Like you need to make it as easy and snappy as possible so that they can make decisions quickly.
[00:23:47] Victoria Scuteri: Definitely.
[00:23:47] Dahna Borg: Lovely. Anything you think we’ve missed before we get into the last couple of questions and wrap up? I like we’ve covered a lot.
[00:23:55] Victoria Scuteri: I know I speak a lot.
[00:23:56] Dahna Borg: No, you’re fine. Alrighty. Do you have any strategies or habits that you follow each day to help you stay on track in business?
[00:24:03] Victoria Scuteri: Yes, I do. Every day I’ve got my non negotiables. So I wake up in the morning. The first thing I do is I have five minutes of just breathing and just gathering my thoughts for the day. anD then I will do my affirmations in the mirror.
[00:24:20] Dahna Borg: Lovely.
[00:24:20] Victoria Scuteri: I have my tea. I do my yoga. I go for a walk and then I come back.
[00:24:24] And I sit down, I start my work, and then before I go to bed, I make sure that I have half an hour of no screen time before I sleep.
[00:24:31] Dahna Borg: it.
[00:24:32] Victoria Scuteri: Yeah, I think, your negotiables are really important with business to avoid burnout, to keep your productivity as best you can. Yeah.
[00:24:40] Dahna Borg: Yeah. I love that. Nice way to top and tail the day too. Just giving yourself some time and space. I love that. Do you have a favorite podcast?
[00:24:48] Victoria Scuteri: Oh, besides yours,
[00:24:51] Dahna Borg: Oh, thank you.
[00:24:51] Victoria Scuteri: the mindset mentor is amazing. He’s fantastic. I listen to him a lot when I go for my walks. He’s incredible.
[00:24:59] Dahna Borg: Do you have a favorite business book?
[00:25:00] Victoria Scuteri: Oh, probably just rich dad, poor dad.
[00:25:03] Dahna Borg: I love Rich Dad Poor Dad.
[00:25:05] Victoria Scuteri: It’s a great book and I think that a lot of the lessons he’s got in it can easily be transferred to any aspect of business.
[00:25:12] Dahna Borg: There was a photo of me reading Rich Dad Poor Dad
[00:25:14] Victoria Scuteri: book. It’s so good.
[00:25:16] Dahna Borg: And if people want to visit you, what’s the best way for them to do that?
[00:25:19] Victoria Scuteri: Facebook DM me.
[00:25:21] Dahna Borg: Lovely. Thank you so much for joining us. It’s been an absolute pleasure having you on the show. So thank you.
[00:25:26] Victoria Scuteri: That’s all right. Thank you for having me.
[00:25:27] Dahna Borg: Thanks for listening to the bright minds of e-commerce podcast. As always you’ll find the show notes@brightredmarketing.com.au forward slash episode 53. Thanks for listening.
