In today’s episode, we sit down with the dynamic Maggie Outridge from St Argo to explore the fascinating journey of product development, savvy SEO strategies, and the art of influencer marketing shifts. Join us as we delve into the key lessons and strategies that have propelled St Argo’s success in the world of pet accessories and beyond. Get ready to unlock valuable insights on embracing imperfections, adapting to industry trends, and building a brand that stands out.
In today’s episode, you’ll learn how to:
- Embrace imperfections and take chances, refining products based on customer feedback rather than aiming for perfection from the start.
- Navigate the evolution from a designer pet carrier concept to an expanded product line, emphasising adaptability and openness to evolving ideas.
- Strategically use themed collections, such as the Wedding and Christmas Collections, not just as products but as a powerful tool for improving SEO and brand discoverability.
- Shift your influencer strategy from dog-focused influencers to those in women’s fashion, lifestyle, fitness, and homewares to broaden audience connections.
- Overcome Imposter Syndrome by acknowledging it and seeking inspiration from podcasts and insights shared by others who have faced similar feelings.
- Understand the significance of having a clear point of difference, evolving from a vegan pet accessories brand to emphasising connections with women’s fashion and lifestyle.
- Build a fluid and adaptable daily routine, balancing the importance of daily tasks with the flexibility to adapt focus based on changing needs.
Maggie Outridge:From the start, I and my partner were always of the mindset, you can’t make it perfect from the get go, because if you try and make it perfect, it’s never going to come out, you’ve got to go for it, release it, and thenlet the customers give you feedback, you can do as much testing on your own as you want but you just have to release it. sometimes you just have to take a chance and then you can continue to improve as you go.
Dahna Borg: Hi, and welcome to the bright minds of e-commerce podcast. I’m Dahna founder of bright red marketing, and after helping so many businesses in the e-commerce space over the years, I wanted to bring you the best advice Australian experts in e-commerce and e-commerce store owners had to offer. If you want relatable stories and actionable advice and the latest Facebook advertising strategies, you’re in the right place. So let’s get into today’s episode
today we’re here with Maggie from St Argo. Welcome Maggie.
Maggie Outridge: Hi, thank you for having me.
Dahna Borg: Thanks for joining us. It’s really great to have you on the show. So tell us about how St Argo came to be.
Maggie Outridge: Okay. I love this question. So Sanago came about when in 2018, when my partner and I, who I’m still with and he’s the co founder and co owner as well still we were both working just day jobs. He was working in finance. He just finished his degree. We just moved from Queensland to Melbourne. And I was working as a receptionist just still studying for my law degree.
And so we were just working in these jobs. And one day, I think we were just a little bit, I don’t want to say bored, but just we were looking for something a bit different and creative to do. We’re both quite creative. We’ve come to realize. And he came home one day. I remember I was in bed just waking up and he came, brought me a coffee and said, we should start a side hustle. And I was like he’s definitely the risk taker, I’m a little bit more risk averse, and I was like, okay, whatever, like, I’m just gonna go along with this, keep him happy. So, I don’t know, it happened, kind of quickly. We were brainstorming ideas, probably just that day, and we Thought let’s do something to do with dogs.
His mom had just got a dog. That’s probably why it was all very like random to be honest. His mom had just bought a puppy. She couldn’t find a pet carrier that was stylish for the little pup. It was a little Yorkie. And so we thought, okay, let’s do designer looking bags, but they’re actually pet carriers.
Dahna Borg: Amazing.
Maggie Outridge: And that’s literally how we just started bringing out dog carriers, pretty much that was what all it was going to be. And then as we started doing more research into it and sourcing the factory and all of this, we realized, Oh, there’s a lot of leftover material from these bags. Let’s do collars and leads as well.
And it just all happened. We still had our other jobs, but I don’t know. It was just exciting at the time. I mean, We didn’t even tell anybody. So there was always an out, but it was always kind of, I think it was just meant to be, to be honest with you.
Dahna Borg: Yeah, I love that. I love hearing where people’s stories came from. Because so many people are like, Oh, we just decided. And then we thought of the idea. And then other times people are like, no, I was really struggling with this problem.
Maggie Outridge: Mm hmm.
Dahna Borg: I had to make the solution because no one else had a solution to it.
I think it’s really inspiring to be like, you don’t always have to have. The genius idea first, sometimes you can be like, no, I want to have a business. I want to have a side hustle. And then it just.
Maggie Outridge: It’s so true. I think there’s usually two mindsets. And one is like, I want to do something different. I don’t necessarily love, what I’m doing. I’m going to brainstorm and think of it. Or it’s like, I really wish this product was on the market. It’s not on the market, so I’ll bring it out.
And it’s kind of either those two ways. Although I feel like ours was a little bit of both where we were like, Oh, we could do something like we have a lot of spare time at the moment it feels like. And. Oh, well, Tim’s mum really struggled with this, so let’s do that. And that’s how that particular idea fell into place.
When I think back to it, I can’t even think of. Any other ideas we had, I wish I had like that list that we wrote down. I, I would give anything to be able to find that list and think of like all the other crazy ideas we had. And when we landed on vegan leather dog designer handbags, that seemed like such a crazy idea at the time as well.
We didn’t even have a dog at the time. Like it happened really quickly. I
Dahna Borg: Love it. it just goes to show like these ideas can really come from, from anywhere. So like you’re in studying law, your partner was just finished finance. What’s that product development process like when it’s obviously not something that, you know,
you guys specialized in. Cause I know that’s something that people struggle with.
Maggie Outridge: I was kind of lucky in a way because my auntie she was really the only person I spoke to about it in the initial planning phases, but she had a uh, cinema chair business. So she installed like cinema chairs into, yeah,
Dahna Borg: you didn’t know were jobs that make sense that they’re actually jobs.
Maggie Outridge: Yeah, I know that you never think are real, but somebody has to do it. Yeah. So she had a company like sourcing, designing cinema chairs into places like aged care facilities. And I don’t know what else, but anyway, she said, look, go to Alibaba. That’s the first port of call. So that’s just what, what we did.
I was always kind of in charge of product development. I always. knew what I wanted the products to look like pretty much. Especially when it came to collars and leads, having more experience with that, just growing up. And we did get a puppy after a couple of months of planning, and I couldn’t find something that was Small enough for her cause she was really small and lightweight enough, but also wasn’t like fraying and like, not just a, you know, a light nylon collar.
So I was like, I know what kind of the material I want to do. I know what colors I know what I want the style to be. So I knew that going into it and then it was sourcing a factory which. Again, it’s not that much of an exciting story. I think, okay, this is my imposter syndrome again, coming in saying we got lucky, but we did chat to lots of factories online and then we did end up settling with a factory that was a designer handbag factory,
Dahna Borg: Yeah. Okay.
Maggie Outridge: And we went from there and we’ve been with them ever since we went over to China to visit the factory, met all the staff they’re all still there. We chat to them all the time and that was it. We, we were quite lucky with, you know, sourcing the factory. I mean, along the way, we’ve definitely made improvements as we go.
From the start, I and my partner were always of the mindset, you can’t make it perfect from the get go, because if you try and make it perfect, it’s never going to come out, you’ve got to go for it, release it, and then like, let the customers give you feedback, like you can do as much testing on your own as you want but you just have to release it. Like, and just sometimes you just have to take a chance and then you can continue to improve as you go. I think a big thing that people get scared off with sourcing stuff, when we went over there the first time and they had some samples ready, they were horrific.I was like I don’t want to do this anymore. Like, how can this be so off? It was so off, but you just got to keep going, like. Keep tweaking it and eventually, I mean, it’s never the end of the world. Like it, it does all get sorted and well it did for us anyway. But yeah, we, we have a great factory.
Dahna Borg: I think it’s good to like remind people that it doesn’t have to be perfect. Like what I call it’s the minimum viable product. Like you need to just get it out there. See if people like it. See what the feedback is because what you think the feedback is and what your actual customers think the feedback is can be very different things.
Maggie Outridge: 100%. Yeah. And I think that’s so true as well, where you go into it with a certain perception of, oh, well, this is great about it, or I love this color, or this is, I love it because of this, whatever it may be, but until you get that feedback, we won’t get it. If you don’t really see it and you’re waiting for it to be perfect in your mind, then. You’re never really going to know what people want. And I mean, for our industry, there’s so many different kinds of dog breeds and different customers as well. Like we’ve got some customers that just want it for their wedding. So it, it’s gotta be specific to that, or they just want it for training. And so, you don’t think about these.
Considerations necessarily when designing products and until you’ve released it and you’re getting feedback, whether it’s brutal or whatever, that’s the best way to test. I feel with real customers, I
Dahna Borg: Like, I want to get one of your harnesses for my cat because he likes to jump off balconies. And I imagine when you were designing this, you weren’t thinking about cats jumping off balconies using your harnesses, or people taking their cats for walks and these sorts of things. So I suppose it’s one of those things, like, you just don’t know what people are going to use your product for.
What help with your facebook and instagram ads remember you can always book in a free strategy email@example.com forward slash free dash strategy dash session we’ll run through all of your ads see what’s working and what’s not and no sales pitch i promise so let’s get back to today’s episode.
You’ve touched on the imposter syndrome. I know it’s something that so many of us go through.
We were talking about it before the call. I go through it and I’m 13 years in. Is there anything in particular that you’ve sort of done experience that sort of helped you to overcome this or sort of make peace with it?
Maggie Outridge: Yeah. I didn’t really realize what it was, this feeling of kind of a dampener on any success that we were I would just always Put myself down and you know, I would show people the business, cause they asked what I did and they would say, Oh my gosh, that’s so amazing.
Like, I can’t believe you do that. And I’ll be like, Oh yeah, but it was, it was honestly good timing. So that’s kind of, and I just kept saying that and I was picked up by my partner saying it. And I was like, Oh, I didn’t even really realize I did that. And then I listened to a podcast that had Matilda Murray from Stacks in it, and she was talking about it and that’s, she was giving some examples.
And that’s when I realized, Oh, that’s what that is that I do. It’s not necessarily the best thing that you can be doing like for yourself. And so I think listening to that and leaning into realizing what it was has been really good for me because now. When I tend to do it, I’ll pull myself up on it more and I think that’s really important to kind of diagnose yourself
Dahna Borg: Yeah.
Maggie Outridge: and pull yourself up I guess that’s what I would say that I do actively when I’m doing it in the moment, say, hang on, no, I can, I can be proud of myself or I can give myself props for this, you know?
Dahna Borg: Yeah, I love that. And I think it’s really important that everyone’s sort of starting to talk about it a little bit more. I feel like it was definitely something that everyone sort of internally struggled with and no one talked about. And the more that you hear other people being like, Oh no, I have it too.
You’re like, does, does everyone have this?
Maggie Outridge: Yeah. And is this good that we all have this? I think it’s so part of our culture and even our culture as Australians to self deprecate.
Dahna Borg: It’s the good old tall, poppy syndrome in Australia.
Maggie Outridge: exactly like you can’t. You can be proud of yourself, but it’s you know, it’s more acceptable to kind of just put your head down, bum up, get on with it and not celebrate your success.
And I think that kind of was playing to that mindset for me, definitely.
Dahna Borg: Yeah, I love that. I just, I wonder, does Beyonce have imposter syndrome?
Maggie Outridge: I don’t think so. I doubt it.
Dahna Borg: I don’t think so either, but it’s just like, you see, I see so many like really big successful people in business that you just think, no way. And then they talk about it and they’re like, no, me too. And you’re like,
Maggie Outridge: Yeah. It’s just, it’s, it’s common. It is great that we’re starting to talk about it because I don’t know if it’s necessarily a good thing to have it, you know, to have this like self-doubt constantly and putting yourself down no matter what.
Dahna Borg: I think it’s human. And I think it’s good that we can sort of get past it, but I don’t think it’s, yeah, it’s interesting.
So you built this business. You created this product.
It is beautiful. I remember the first time I saw your website, I’m like, Oh wow, they make pretty ones.
They are gorgeous. How did you start marketing? Like, obviously you build the product, you design the product, you get some stock in your hands. How did you get your first customers?
Maggie Outridge: This is a really interesting one and there’s definitely been an evolution for us. So it’s just my partner and I, that have pretty much just been doing it ourselves. So we started in 2019 and the first sales were definitely from family members and friends.
Number one. having used Facebook and Instagram ourselves personally where we had an Instagram pay account and a Facebook book account from the get go. And what I would do, I was always kind of in charge with the socials, would be to join different like dog groups on Facebook post our products on there. And we didn’t track it. I, I don’t know how much that works, but that was like. That was what I would do every day for like an hour a day.
And then also Instagram, we didn’t ever have professional imagery of our products. It was all me like shooting little videos with my iPhone up against a white wall. And our Instagram group really quickly and pretty. Organically, like we didn’t ever put any spend into any marketing actually for the first couple of years.
It was just kind of like a boom. I feel like the algorithm almost favored us, especially for Instagram in that time, because the content, when I look back on it, wasn’t good, like it wasn’t good content, we didn’t start producing amazing designer, like SEO approved, any of this kind of thing. We had no idea what we were doing, but I was constantly on it.
And we grew quite quickly with quite a loyal following too. We were very active. We were very engaged with them. And then fast forward to the start of 2020. Yeah, that’s when it happened. COVID hit.
Dahna Borg: Yep.
Maggie Outridge: We were freaking out because we were like, okay, well, everybody’s talking about going into a recession.
This is like, we’re going to have to pick up jobs. I was literally looking for work at Coles. Like I was applying to places. And then everybody started buying dogs and everybody started and our business it was insane. Like we didn’t need to really do anything apart from what we were already doing.
So just. Posting organic stuff. Nothing was paid at that point still. And it just took off.
Dahna Borg: Just so many people bought dogs.
Maggie Outridge: yeah, so many people for dogs and so many people were searching for dog products. It just took off then and then we actually met the owner of Barney Bed, Julia,
Dahna Borg: Yeah.
Maggie Outridge: Barney Beds are really Amazing dog bed brand in Australia.
They do orthopedic dog beds. And I remember we were just picking up brains about what they do with marketing. We were chatting everything dog brand, and we were talking about paid advertising. And it wasn’t until that point, which was whenever that was in 2020 that we started actually paid advertising for Google and for Facebook and Instagram.
Dahna Borg: Yeah.
Maggie Outridge: So at that point, that was my partner, Tim. He taught himself everything on LinkedIn learning.
Dahna Borg: it’s a good way to do
Maggie Outridge: Yeah, right. That’s how a lot of people do it. I’ve come to realize he taught himself everything and yeah, he’s He’s amazing at it. I mean, I’m sure it was crappy to start with, but it’s working for us now.
So that’s kind of been the evolution of that. And then for me on socials, I’ve really leaned in, in the last probably year and a half to influence a marketing. So that’s kind of us strategy on Instagram anyway.
Dahna Borg: Yeah. Cause I mean, puppy influences are a thing. And lots of influencers have dogs and everyone loves dog photos. So,
how do you go about finding a dog influencer? Do you just go for the humans or are you finding actual dog influencers?
Maggie Outridge: This is a really good question and this is something that I have um, figured out along the way as everybody does. I started targeting dog influencers pretty much that had 300, 000 followers and they were a famous, whatever, Yorkie in New York City. That’s how I started thinking, okay, great maximum exposure.
But then I realized, honestly, for our products, the kinds of people that. I mean, I don’t want to generalize, but I will um,
Dahna Borg: Yep.
Maggie Outridge: the kinds of people that have hundreds of thousands of follower for their dog account, or they’re really into their dog accounts aren’t necessarily going to be into. Our marketing and our products, specifically our products and our marketing is more targeted towards the women’s fashion industry or lifestyle.
So that wasn’t working so well. So from that, I learned, okay, instead I’m going to target. Influences that influence, you know, women in the fitness industry or lifestyle industry or homewares, you know, or fashion, of course that have dogs and that’s worked well for us.
Dahna Borg: I think that’s good influencer advice in general, regardless of whether you have a dog product or not, because I feel like a lot of people get into the, Oh, I’ll go with this influencer because they have a bigger following. And it’s not always the best thing. Like, sometimes you want to find the micro influencers.
Sometimes in your case, it’s not the dog accounts. It’s actually the, the more fashion focused people that have dogs. Like
it’s finding the right fit.
Maggie Outridge: Definitely finding the right fit and that gives you a point of difference as well. I mean, there’s thousands of other dog brands that target those same pet influences that I was trying to target
and you’re just another pet brand that’s popping up on their feed that their followers see every day.
Whereas. You know, women or men that are interested in these lifestyle influences and fashion influences, they’re not necessarily seeing pretty dog harnesses every day. So when they do see it, it’s a bit different. It must be good because, you know, she’s into fashion and lifestyle then they take a chance on that.
So I just think it’s a bit of a different angle. I think it’s yeah, it is definitely something to be mindful of when working with influences to kind of think outside of the box with who planning to work with.
Dahna Borg: Yeah. I love that. And I think you’re right that, you know, you go for the really, I don’t want to say stereotypical influencer, but I can’t think of a better word right now, that they’re going to be promoting all the other products that are just like yours. When you can think outside the box a little bit,
Maggie Outridge: yeah.
Dahna Borg: going to have a little bit more of a point of difference, which I
Maggie Outridge: It differentiates you and I think it does build your brand as well. And I think branding is something that we’re not trying to protect. I wouldn’t don’t think protect is the right word, but um, Our products are beautiful, obviously, and they’re all done by our amazing factory and they’re all thoughtfully designed, but other brands will come along and rip them off for cheaper.
So we can’t protect that necessarily, but we can protect our brand by having, you know, influencers endorse it. And it’s not just the product that people are buying into, it’s the, I don’t want to say lifestyle, but it is
Dahna Borg: it’s the lifestyle.
Maggie Outridge: It’s a lifestyle, you know, it’s like being a dog mom. It’s the dog mom squad.
It’s like, it’s dog mom era rather than necessarily, Oh, it’s just a pink dog collar,
Dahna Borg: No, they are. They are just beautiful.
That’s not even just you. saying that because it’s your brand. They are genuinely stunning. I do wonder. if this is related, but I know you have a wedding collection. How did that come about? Was that from like an influencer customer perspective? Did you guys just come up with it?
Like, where did this come from? I love it so much.
Maggie Outridge: Oh, good. Okay. I’m glad you do. No, this is all SEO. That’s an SEO perspective. So basically we have started creating, and I think we can like dig into SEO a little bit. I’m not an expert at it by any means. It’s mostly my partner, Tim, but I do know that he’s created some more collection pages on our website of late just to target those keywords.
So people. Often we found we’ll search for us to shop for their wedding. And so we thought, well, we don’t have any wedding specific items, but people generally are shopping and purchasing the taupe products, which are like a cream. So that makes sense. And our sage and our lilac, and we’ve got a lot of pastel colors.
So. People shop for them for their wedding and we just thought let’s have a collection page on our website for SEO purposes so that it’s easier for Google to realize, Oh, St Argo is a wedding dog brand, even though we’re not strictly a wedding dog brand, but it’s for those, that intent, if that makes sense.
Dahna Borg: I love that. Is there any other examples of that? Cause that’s really clever. And I think other people don’t necessarily go down that track of thinking.
Maggie Outridge: Yeah, I think it’s, I think it’s smart cause it’s almost like a loophole. Like, no, you don’t necessarily need to have a wedding collection, but you can repurpose your products and say, Hey, this is our wedding collection that we have. Because, and we’ve got lots of photos of people in there at their weddings with their dogs in it, so we can demonstrate that, but we also are doing it for Christmas, so we’ve now got a Christmas collection, which we’ve got.
Dark red and green products. And we’re bringing out bandanas, which is actually a Christmas item. But for SEO purposes, again, we’ve now got a wedding collection page on our website, which has the bottle green and the Ruby red products. So it’s Christmasy.
Dahna Borg: I love that so
Maggie Outridge: Because again, it’s the intent, right? Of people searching for, you know, Christmas bandana for their dog, Christmas collar for dogs,
Dahna Borg: Yeah, it’s just, I just think it’s a different way of thinking about your business that I don’t know that a lot of people, I mean obviously people do, but it’s something that I think can be easily forgotten that it’s quite easy to just make a collection with what you’ve already got.
Maggie Outridge: literally just add a new page onto it. It’s a new collection page and it’s great for SEO apparently. I mean, we brought it in maybe three months ago, so it’s still kind of getting up and running and we’re still kind of looking through the insights, but I mean, it can’t hurt.
Dahna Borg: No, and I just think it’s adorable. And it gets mentioned on podcasts. So there you go. Do you have like your best e commerce tip for anyone listening? What would you say would be like your best advice?
Maggie Outridge: Oh God, this is such a tricky one. Hang on, let me have a thing best tip for anybody. Okay. Is this for anybody in the biz struggling with marketing or is there anybody starting a brand from scratch
Dahna Borg: I’d go people already in business.
Maggie Outridge: already in business if they’re struggling? I think that it said a lot, but not a lot of people necessarily do it.
And that is what is your point of difference? Like if you don’t have a point of difference, why would a customer come and shop with you over X? And I remember being asked this question a lot in the start of my business. And my point of difference has changed throughout to, I don’t think it needs to be a, we are this brand and that’s it.
But I think if you always kind of know um, what you’re doing and the value that you’re bringing to the customers through your point of difference, I think that you should always have that in mind or have that insight because it will help with things like branding and it will help with your marketing efforts, I believe.
So like, for example, when we started out, our point of difference was we are a vegan pet. Accessories brand. And that’s all I knew in my head. I was like, okay, that’s it. I’m just going to stick with that. And whilst we still are technically a vegan brand all of our stuff is cruelty free and always will be , that’s not, it’s not that it’s the most important thing, but now we are also the brand in Australia that targets.
Women’s fashion and women’s lifestyle. Like we’re not just your average pet brand. Like we think about what you’re wearing and what you want your dog to be seen in. And it’s, it’s that style that comes into it. I think like that’s our point of difference and that will always inform our marketing and product dev.
So I think that’s my top tip. It’s great to bring out a brand or a product, but I do really think it needs to be different. I think it’ll just make it a lot easier for you.
Dahna Borg: Yeah. 100%. I think you see too many people starting out and they just sell another dress. Or they sell just another something else. And it’s like,
what’s the difference though? Like, why would I buy from you the 700 other dog collar companies? Like, the difference? And I think knowing that is so important.
Maggie Outridge: Yeah, and I think there will always be competitors and that might work for people like that might be great, but I think the risk is that if you don’t know what your point of difference is necessarily, somebody is going to come along and do it cheaper. Potentially do it better and you’ve not really acted your brand because you don’t really know what your brand stands for.
So, like, we have so many riffs of St Argo popping up all over the place that are literally identical. I can hardly tell the difference,
but they’re not St Argo.
Dahna Borg: No.
Maggie Outridge: So I think, yeah, that’s really important.
Dahna Borg: Yeah. And I mean, you’ve built yours up to be such a, like, as you said, it’s, it’s not a dog collar brand. It’s a fashion brand that sells dog collars. Like that’s such a point of difference. And the people that are your customer aren’t the ones that are going to go buy cheap knockoffs. Like they want to buy it from you for that reason. So
I think you’ve done a great job.
Maggie Outridge: Thank you.
Dahna Borg: lovely. So I’ll just get to the
last couple of questions we ask everyone.
Do you have any strategies or habits that you follow each day to help you stay on track in business?
Maggie Outridge: Because we’re a small team, we’re really lucky. We can work really collaboratively together. So I think in terms of that, it’s, we get things done really quickly because we know exactly what we’re doing. It’s him and I, and we use like Google drive a lot to share. All our ideas and what we have coming up and things like that.
And also in notion. So I think it’s about for us to get like having the right tools there and constantly kind of being on top of it and sharing. And also I’m a pretty regimented person myself. So I’ll always have daily tasks. I love a checklist. Love a checklist. Obviously, it’s things like every single day, like emails and checking socials and that kind of thing.
But no, it’s pretty fluid, pretty fluid. It, it can change day by day. There’s always those tasks that I do every day, but it’s more of a collaborative approach we have. Yeah.
Dahna Borg: on and they’re like, no, I get up at four o’clock in the morning and I do this. And that works amazing for some people. But as a, another go with the flow kind of person, it’s nice to hear the other side of it.
Do you have a favorite podcast?
Maggie Outridge: I don’t, I’ve got to be a hundred percent honest with you. I don’t have a favorite podcast. Um, Crime podcasts.
Dahna Borg: Everyone loves a crime podcast.
Maggie Outridge: that’s literally pretty much all I’ve listened to. And then I’ve heard snippets just from whatever, whoever, different influences, snippets of podcasts that they’ve been on, and then I’ll go and have a listen,
Dahna Borg: Yeah,
Maggie Outridge: say that I religiously listened to one.
Dahna Borg: that’s fine. Do you have a favorite business book?
Maggie Outridge: Shoe Dogs by Nike.
Dahna Borg: Love it. And if people want to find you, see your beautiful colors and things, what’s the best way for them to do that?
Maggie Outridge: The best way is to go to our Instagram st underscore Argo or our website, which is st argo. com.
Dahna Borg: Wonderful. Well, thank you so much for joining us on the show. It’s been an absolute pleasure having you.
Maggie Outridge: Thank you for having me.
Dahna Borg: Thanks for listening to the bright minds of e-commerce podcast. As always you’ll find the show firstname.lastname@example.org forward slash episode 57. thanks for listening.