Skip to main content

No one can dispute how truly brilliant some of Coco-Cola’s advertising is and their “Small World” Campaign is no different.

The Inspiration Room has a brilliant article on it here and you can view it in action on YouTube as well…

Essential a giant touch screen was installed in Pakistan and another in India, and people could go up to it and see someone in another Country. Together they had to complete a task, touch hands, draw a smiley face, etc and they would receive a free Coke.

Not only is this clever as a marketing exercise, but it’s also a brilliant social experiment… and I love social experiments – especially the kind that brings a smile to my face.

Subscribe to
Bright Red Marketing!

Want digital marketing tips, strategies and updates delivered straight to your inbox?

Subscribe to Bright Red Marketing.

Here is another of my favorites – not a marketing tactic – just a lot of fun! Sit in a Ball Pit and Make a Friend! *It’s been added to my bucket list to do this – if you want to help me make that happen let me know*

To bring this back to marketing – these social experiments are great for your marketing, as they don’t always have to cost a lot of money – How much does it cost to set up a ball pit in the middle of town?! And they get your message across in a fun way without being a direct sell.

Do you have any favorite videos or stories?

Dahna Borg

Author Dahna Borg

More posts by Dahna Borg