Google recently released a one-page users guide to SEO. It is a brilliant tool and an easy way for you to fix up your SEO yourself.
I personally, would recommend that everyone get an SEO expert to look at their site at one point, although expensive, I think it is definitely worthwhile.
In the meantime have a look at the PDF, it’s a free download!
Hope it helps!
If you want to see the original blog post, you can find it here: http://googlewebmastercentral.blogspot.com.au/2013/03/cheat-sheet-for-friends-and-family.html
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