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Today I spent the afternoon teaching my Dad how to work his new Twitter account for his business BlueCanDo (go check it out if you ever need trade show displays or signage!!) But this process got me thinking because, although he is an incredibly talented businessman, social media is not his forte and it’s all slightly overwhelming – however, for the sake of his business he is doing something that scares him!

When it comes to marketing and business – whether you are a one-man band or a multi-national corporation – how many times do we refrain from doing something just because it is ‘scary’ or ‘unknown’? How often do we lag behind and miss opportunities because we were too self-conscious to give them a go? 

I will be honest with you, building Bright Red Marketing has been one of the most challenging undertakings of my life – but at the end of the day, I love every minute of it. Most people will tell a 19 year old straight out of uni that getting into business for yourself is a ridiculous idea… I did it anyway. So I’m here today to say try it, do it, embrace the unknown. Whether that is launching a new business, learning a new social media platform, or starting a video series – go do it!

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They say those who succeed in business are not those who never fail, but those who fail hard and fast, and recover quickly! 

My challenge for myself and for Bright Red Marketing is to start a video program to further help you on your marketing journey – yes it scares me, I’m not a fan of seeing myself on film. But I want to do it anyway! What is your challenge for yourself, for this week? or for this month? I’d love to hear it and maybe we can help keep each other accountable!

My name is Dahna and I’m the founder of Bright Red Marketing. I live and breathe marketing, I can’t see an advertisement without analyzing it, or pass by a Marketing Book without reading it. Most of all I love helping businesses with their marketing and I love to chat.

I’d love to hear from you, contact me here:

LinkedIn | Twitter | Email

Dahna Borg

Author Dahna Borg

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