I had coffee with two of my closest friends the other day who just wanted to chat and get some marketing advice, they are about to launch a business each and wanted some advice on where to start.
Obviously, the issue of business names came up, they had no idea what to call their respective businesses or where to begin when it came to names – and from a marketing perspective, they didn’t want the choice of a name to impact them down the road.
What I told them surprised them, it’s not the name that matters, in fact, the name isn’t as important and stressful as some would make you believe. What matters is who you are trying to target and what your branding from that day forward says about your brand. Obviously, your brand name has to resonate with your target market. You can’t be called Thug Kitchen (if you haven’t seen them check them out) if you want to target Christian, stay-at-home mums, with gluten-free children.
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At the end of the day, so many brand names mean nothing without their surrounding branding. Pick words you like, make words up, borrow ideas from books and movies – just ensure that it’s easy to pronounce (or you have a marketing budget big enough to teach them) and it will resonate with your market – other than that go for gold.
Where you need to be careful from there is how you will target your customers, who exactly are you targeting, what imagery do they associate with, what colors do they like, what wording do they use when communicating, what methods do they use to communicate and find information – these are the factors that matter to your branding!
If you can try to find a brand name that explains what you do in the title, and if you can’t ensure that your tagline does!
My name is Dahna and I’m the founder of Bright Red Marketing. I live and breathe marketing, I can’t see an advertisement without analyzing it, or pass by a Marketing Book without reading it. Most of all I love helping businesses with their marketing and I love to chat.
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