I loved MailChimp, I really did.
I loved their branding and how easy it was to create beautiful emails. It was the best thing for my business starting out, but I’ve moved on, and I wish I had done so sooner.
So why ConvertKit you ask? Firstly, it helps me to keep in touch with you better. My amazing clients and readers. With MailChimp I had to bulk mail out everything. So if you signed up for a blog you got the same emails my clients got, and that’s just not the way a relationship works. And I do want a relationship with everyone on my database – after all, that is what marketing is for.
ConvertKit gives me the ability to talk to you on an individual level. It allows me to make sure you get the content you want and need, and don’t get overloaded with the things you simply don’t care about.
The other thing I love about ConvertKit – the emails are simpler. If you watch any of the big email gurus, their emails are all plain text. Weird, right?!
The functionality of ConvertKit is incredible too, here are just some of my favorite features:
- Sign up forms are a breeze to set up
- You get a super cool graph to show your growth and where people are coming from
- Creating courses of content is insanely easy – and these courses are the best way to grow your email list
- Automation rules make segmenting and adding custom tags to users so easy
- It’s subscriber-based so I can send something to everyone, or just to a small group. No more sending the same email to 7 different lists of people
- Easy creation of lead pages
- And these are just the things I’ve discovered so far.
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Now ConvertKit isn’t going to be for everyone, but it is especially brilliant for all of you coaches and bloggers. I don’t fit into their ‘targeting’ but I still love the software… And it’s cheaper than MailChimp – for my level of subscribers anyway!
I definitely recommend you check it out!
Should I stick with MailChimp?
MailChimp is fantastic if you’re just starting out and building your list, especially if you’re still on their free program.
Also if you have one list of highly targeted people, and that platform suits you – stick with it!
If you love your beautifully designed graphics, and gorgeous email templates, stick with MailChimp – ConvertKit focuses on much more simple layouts and design.
I’d love to hear your thoughts? What do you use? What do you find works best for you?