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So you’ve worked with an agency before and it didn’t go so well… can ads even work for you?
If you’ve tried working with an agency before and your Facebook ads didn’t perform as well as you hoped, it can be frustrating and lead you to question whether ads are even a good fit for your business. But before you throw in the towel on Facebook advertising altogether, it’s important to consider the potential reasons why your ads may not have been successful and whether there might be ways to improve your strategy going forward.

The agency might not be a good fit?

One potential reason for poor ad performance is that the agency you worked with wasn’t a good fit for your business. Maybe their approach to ad management wasn’t aligned with your goals, or perhaps they didn’t have the expertise or resources to effectively target and reach your desired audience. It’s important to do your research and find an agency that has a track record of success and is a good fit for your business.

What were they spending?

Another factor to consider is the amount of money the agency was spending on your ads. Facebook advertising can be effective, but it requires a sufficient budget to reach the right people with the right message. If the agency wasn’t investing enough in your ads, it’s possible that they simply weren’t reaching a large enough audience to be effective.
This also goes the other way, were you still in the early stages of business, Facebook was learning and you were spending too much for your audience size and stage of business?

Did you have a track record previously?

If you’re a new business or your Facebook page doesn’t have much of a following, it may be more difficult to get your ads to perform well. Facebook’s algorithms use data from previous ad campaigns to determine which ads to show to which users, so if you don’t have much data to work with, your ads may not be as effective which is why we tend to recommend at least dabbling in your own ads first.

What were the results? Reports?

It’s important to carefully review the results and reports from your ad campaigns to identify any potential issues or areas for improvement. Were your ads reaching the right people? Were the ad creatives effective? Were the targeting options appropriate? Answering these questions can help you understand why your ads may not have performed as well as you hoped and what you can do differently in the future.


One important aspect of Facebook advertising is targeting the right audience. If you’re not targeting the right people, your ads are less likely to be effective. Make sure to carefully define your target audience. Testing different targeting options and ad creatives can also be helpful in finding the right combination that works for your business.

History Tool?

Facebook’s Ad History tool can be a useful resource for identifying any issues with your past agency. It allows you to view the history of your ad campaigns and see which ads were shown to which users and when. This can help you identify any patterns or issues with your ad delivery and make adjustments as needed. It’s also handy to see whether your agency was doing the work they said they were. You’d be horrified at how many times we’ve taken on clients whose last agency hadn’t touched their ads in 2+ months!

Budget to retainer ratio?

Finally, it’s important to consider the budget-to-retainer ratio when working with an agency. If you’re not investing enough in your ad campaigns, it’s unlikely that they’ll be able to effectively reach and engage your audience. On the other hand, if you’re spending too much on ad management fees relative to your ad budget, it may not be a cost-effective option for your business. It’s important to find a balance that works for you and your goals.
As a general rule of thumb, you want to be spending more on your ad budget than your agency – although there are exceptions to this rule.

In conclusion, while it’s possible that Facebook ads may not have worked for you in the past, it’s important to carefully consider the reasons why and determine whether there might be ways to improve your strategy going forward. Whether it’s finding a better fit with an agency, increasing your ad budget, testing different targeting options, or optimizing your ad creatives, there are steps you can take to make your Facebook advertising more effective. Don’t give up on ads just yet – with the right approach, they can still be a valuable tool for your business.

Are you ready to think about working with someone again? Book in a free strategy session with us here to learn more about how we work, we can go through what has worked and not worked for you previously, and see if we might be a good fit for you moving forward!

Dahna Borg

Author Dahna Borg

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