But first, do you even want to go on sale?
Yep, it’s Black Friday – the biggest sale of the year, BUT, is it right for your business? Many brands just don’t go on sale on principle, some can’t afford it, some have other plans, whatever your reasoning – think about what’s right for you and your business and go from there.
If you don’t want to go on sale but want to do something? What can you do?
I’ve seen companies give to charity instead of going on sale.
Others release a limited edition collection purely for the time period.
Mystery boxes always do incredibly well.
Others do a gift with purchase.