Your email list should be a top priority.
If you’ve got an existing strategy, whether you’re spending $50 a day or $5000 a day, building your email list should be a top priority, for a lot of the same reasons as above.
Option 1: The Facebook Lead Gen Ad
- Super easy to set up
- Very cheap leads
- Links into your Klaviyo directly or you can use a Zapier integration
- Easy to change forms and text
- Often the leads aren’t AS good
- Can’t add a lot of extra text to build a relationship
Option 2: A Landing Page Lead Gen Ad
- A better quality lead
- A warmer lead, they’ve had a better introduction to you
- They’ve been to your website, which means the pixel can track them
- You have to build a custom landing page and set up the integration manually which requires a bit more tech
- They can be more expensive, in our experience 2-3x as much, but can be worth it (always good to test!)