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Are you ready to supercharge your advertising strategy and maximise your campaign’s effectiveness?

Look no further than Advantage+

With Advantage+, you can take your marketing efforts to the next level whether you’re an established advertiser or a budding entrepreneur.

In this tutorial, we’ll guide you through the process of setting up an Advantage+ campaign step by step so that by the end of it, you’ll have everything you need to leverage the power of Meta Ads Manager by creating targeted and compelling ads that drive conversions.

So let’s get started!

Step 1

To get started, click the ‘+Create’ button in Meta Ads Manager.

Step 2

Select your ‘Campaign Objective’ then click continue.

Step 3

Select ‘Advantage+ Shopping Campaign’ over the manual setup and click ‘Continue’.

Step 4

Name your campaign and select ‘Website’ or ‘Website and App’ for your conversion location.

Step 5

Select your geo-targeting and daily budget. You can also schedule a start and end date for the campaign here.

Step 6

When setting up for the first time, there will be this ‘Audience Type Breakdown’ area, where you can include existing customers and see audience type breakdowns between your new and existing customers. Click ‘Go to Account Settings’.

Step 7

This will open up a new tab/window. You can then pull from your custom audiences or create new ones. Click continue when you’re ready.

Step 8

You can then go back to the original tab/window where you click ‘Next’.

Step 9

You then create your ad like normal and ‘Publish’ when ready.


You have successfully set up an Advantage+ campaign.

By following these simple steps, you’ve gained the ability to leverage advanced features and optimise your advertising strategy.

Now it’s time to monitor your campaign’s performance, make necessary adjustments, and watch your conversions soar.

Remember to regularly review and refine your ads to ensure they resonate with your target audience.

Happy advertising!

Looking to discover more tips and tricks to optimise your ad campaigns, boost your earnings, and save some serious cash?

Book a Free Strategy Session with me. Together we’ll dive into your Facebook Ads account and chat about what you can leverage and implement right away to see real results.

Sounds pretty good right? Book your session today!

Dahna Borg

Author Dahna Borg

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