Review and clean up your advertising
Take a step back and look at it all, are you getting the best bang for your buck? Whether it be $500 a day or $30 a day, sometimes, brands get caught up in the idea of spending a certain amount each day, but are those dollars actually getting you the results you need? Perhaps you can cut back on certain areas that aren’t as effective, or redistribute your budget to boost a more profitable area.
Review your apps and subscriptions
Consider using influencers
While it’s still a marketing expense, you get exposure, content and marketing material all in one go, from people who usually know exactly what they’re doing.
Make sure your website is spot-on
- Make sure the site is running fast enough
- Your call to actions need to be crystal clear
- Check your accessibility; how easy is it to navigate and find the products?