Tutorial: Setting up a Lead Generation Ad

So, what is a Lead Generation Ad…

A lead generation ad replaces a landing page, to allow you to collect potential customer details directly on Facebook.

You may have heard us talk about the best ad type being the Lead Ad, and we had a number of you asking how to set this particular ad up so here is the step-by-step tutorial on setting up a Facebook Lead Generation Ad.

By the end of this tutorial, you will know how to create a lead generation ad that will drive results for your business. So let’s get into it!

If you need a little more information before you get started check out our blog post – The Most Important Ad Type To Run Regardless Of Budget

Step 1

In your chosen Campaign view, select Create from the top left.

Step 2

On the pop-up that appears, select Leads and then ‘Continue’.

Step 3

Name your campaign and click ‘Next’.