Adding Meta Ads resulted in 69% increase in overall sales for this clean beauty brand

MG Naturals isn't just another clean beauty brand - they're the first 100% Titanium Dioxide Free makeup brand in the world.

After nearly a decade of building something truly unique, they came to us ready to keep growing.

The Problem

MG Naturals had been running their business for close to ten years, but had only ever touched Meta Ads at a very basic level.

They knew there was untapped potential and a drive to keep growing, but they just weren't sure where to start.

"Learning Meta Ads" wasn't what this business owner had signed up for.

The Solution

We came in ready to build, launching into both the Australian and US markets.

With no existing ad foundation to build on, we got straight into testing - working through a wide range of creative concepts and messaging angles to find what landed.

One of the key challenges was education. Titanium Dioxide Free is a niche proposition, and most consumers needed some context before they could understand why it mattered.

We built that into the strategy, running creative and copy that brought new audiences up to speed, re-engaged existing customers, and converted warm users who were already familiar with the brand.

The Results

The results came quickly (and then kept coming).

Overall sales increased by 69% - a significant lift for a brand that had already been trading for nearly a decade.

More than 4,000 new customers came through the door, and the brand had its biggest Black Friday on record.

For an established business, growth like this is no small thing. It's one thing to scale a new business - it's another entirely to meaningfully move the needle on a brand that's already been in market for ten years.