We doubled ROAS through better creative using Confect.io

The problem

One of our fashion eCommerce brands was running standard dynamic retargeting ads through Meta, showing customers the exact and similar products they had viewed or added to cart. A pretty standard retargeting set up.

While the strategy was working, the creative itself was basic. The ads were functional, but plain, and blended into the feed as they were the same as everyone else's dynamic ads. Performance had plateaued, with the Bottom of Funnel (BOF) campaign sitting at a 5.89x ROAS.

The challenge wasn’t targeting, it was presentation. We needed to make the ads more engaging without changing spend or strategy.

The solution

We introduced Confect.io. Starting with a 30-day free trial to test its impact before committing long term. For those who don’t know, Confect.io is a creative automation platform that enhances Meta dynamic product ads by transforming standard catalogue images into branded, visually engaging creatives. Instead of plain product tiles, it allows you to:

• Add branded frames and backgrounds

• Highlight key selling points

• Incorporate promotional messaging

• Improve overall visual consistency

• Make dynamic ads feel designed rather than automated

Importantly, the targeting and campaign structure remained the same. This was purely a creative upgrade to the existing dynamic retargeting campaign.

By making the ads more visually appealing and scroll-stopping, we aimed to improve engagement and conversion rates, without increasing ad spend.

The result

Since running these Confect ads we were able to:

• Increase ROAS from 5.89x to 10.11x

• Purchases increased 72%

• All the while spend remained the same

All driven purely by improving how the dynamic ads looked and felt, which is why we love the Confect.io platform.

The improvement proved that even at the Bottom of Funnel, where audiences are already warm, creative still plays a critical role. By upgrading the presentation of products customers had already shown interest in, we significantly improved efficiency and return without changing budget or targeting.

This campaign reinforced an important lesson, sometimes growth doesn’t require more spend, just better creative execution.