Scaling smartly led to massive growth for Earlwood Equine

The Problem

We’ve worked with Helen for years, love her brand and have helped her to steadily grow, however Helen has grand ambitions for her business and her family and needed some help to achieve those goals, so we created a plan to help her scale.

The Solution

We had already built a really solid testing structure for Helen, so we knew what worked, what didn’t and where there was room for improvement. We were able to (just under) double her budget over night.

We knew which audiences to put more spend too, we knew which new audiences to test (the difference between horizontal and vertical scaling) and we knew which ads were working best for her.

The Results

Helen increased her daily online sales by a whopping 200% – she’s been able to better negotiate with her suppliers and is now looking an extra team member.

Most importantly we’ve managed to hold, and in some cases improve her ROAS, so she’s spending more and still seeing an exceptionally high return of nearly 11x ROAS, leading to tens of thousands of dollars of extra sales each month.

We know that more drops and launches do really well for Earlwood, so this addition to sales will further help grow Helen’s business as she’ll be able to launch more regularly which will further improve sales.