We gave this brand their biggest season yet, then helped them do it again

The Problem

The Back-to-School period is one of the most competitive times of the year for kids retailers. Parents are time-poor, ad costs are higher, and attention is spread across countless brands offering similar products.

The challenge was to cut through the noise and drive strong sales in a short window, without relying on discounts or promotions, while still maintaining profitability and momentum throughout the season.

The Solution

We implemented a full-funnel Meta Ads strategy with a strong focus on Top-of-Funnel growth to capture demand early and scale efficiently.

Campaigns were structured across Advantage+ Shopping, Top-of-Funnel prospecting, and Bottom-of-Funnel retargeting. The TOF campaign became the key driver, targeting parents through a mix of interest-based audiences (including mums, cooking, child development and wellbeing) alongside purchase-based lookalike audiences. While many people are pushing Advantage + campaigns, in this case, we found detailed targeting far more effective and efficient for scaling.

Creative was video-first, supported by dynamic and static ads, and focused on practical, high-intent messaging.

Instead of promotions, the messaging leaned into urgency, usefulness, and product clarity, encouraging parents to make confident purchase decisions quickly.

The Results

In less than one month (Jan 1–22), the campaign delivered outstanding performance:

• 850 purchases tracked through Meta alone

• Over $150,000 in sales revenue

• $13,128.46 in ad spend

• 12.13x return on ad spend

• 175% increase in purchases year on year

  
  

The majority of sales were driven by Top-of-Funnel campaigns, proving that strong creative and smart audience targeting can successfully convert new customers, even during a crowded seasonal period.

The campaign generated rapid revenue growth without discounts, showing that a well-executed Back-to-School strategy can scale profitably while building long-term customer demand.