Turning Seasonality and Low AOV Into 216% YoY Growth

The Problem

Carol's business had real potential, but her growth had stagnated. Meta Ads wasn't something she knew how to navigate on her own, which is where we stepped in. Her product range is extensive, with complicated navigation and in a highly seasonal industry. A single, static strategy for ads was never going to work.

On top of that, a low AOV was putting pressure on ROAS, making it harder to scale profitably even when the ads themselves were performing.

The Solution

We started with testing (a lot of it) to find out what actually resonated with her audience. Landing pages, creative types, and avatar messaging. UGC quickly proved to be the standout format, so Carol built a structure to generate it consistently, rather than relying on one-off content wins.

We found that purchase drivers changed depending on the time of year, so our messaging had to change with it. Keeping ads relevant at every cycle.

To tackle the AOV problem, we introduced product bundles, which lifted average order value and, in turn, made ROAS far more sustainable. Together, these pieces gave us a framework we could rely on. One that ultimately allowed us to scale Carol's ad budget in peak season by up to 15x from where she started in 2023.

The Results

We've been actively scaling Carol's business for over a year now. Beyond the numbers, Carol now has the confidence to scale up or pull back spend as her seasons demand. She's been creating (wildly popular) new product lines and launched into Target USA.

And we're not done yet...