Rebuilt Meta ads drove 56% sales growth and 66% higher ROAS for this fashion brand

The problem

This fashion eCommerce brand had been running Meta ads in-house with a basic campaign setup. While some sales were coming through, the account lacked structure and strategic segmentation across the funnel.

Campaigns weren’t clearly split between prospecting and retargeting, making it harder to scale efficiently or identify where growth was coming from. Creative was also limited, with little variation or external content to support stronger engagement.

The opportunity wasn’t just to increase spend, it was to introduce structure, improve creative quality, and build a system that could scale sustainably year after year.

The solution

After taking over the account, we rebuilt the campaign structure to support full-funnel growth.

We introduced:

• Advantage+ Shopping campaigns to support scalable acquisition

• Dedicated Top of Funnel (TOF) campaigns to drive new customer growth

• Middle of Funnel (MOF) campaigns to nurture engaged audiences

• Bottom of Funnel (BOF) campaigns to capture high-intent shoppers

This segmentation allowed clearer budget allocation, better optimisation, and stronger performance tracking across each stage of the customer journey. It also allowed us to test what was working best and adjust and scale with more control.

Alongside structural improvements, we placed heavy emphasis on the ad creative.

We refined the visual direction of ads to better reflect the brand’s identity and positioning, ensuring consistency across campaigns. We also introduced influencer-generated content, which we managed end-to-end, sourcing creators, coordinating deliverables, and integrating their content directly into paid campaigns.

This combination of structured scaling and stronger creative execution laid the foundation for sustained growth.

The result

Year on year, the brand achieved significant improvements across key performance metrics:

• Gross sales increased 56%

• Orders increased 18%

• Website Sessions increased 136%

• Average order value increased 22%

Traffic more than doubled, but importantly, efficiency improved alongside it. Customers were spending more per transaction, returning at higher rates, and converting more consistently.

This wasn’t just growth driven by increased spend,  it was the result of improved structure, stronger creative, and a clearer full-funnel strategy.

The shift from a basic campaign setup to a structured, creative-led performance system enabled sustainable, scalable year-on-year growth.