Goondiwindi Cotton are a fashion retailer based in Goondiwindi, Queensland. Family owned for over 30 years they specialise in the use of quality natural fibres for collections that balance trends and timeless style effortlessly.
Goondiwindi Cotton were ready to grow, they had engaged a CRO agency to help them with their website, and needed to drive traffic and increase sales to the online store. While they had a very successful business in the wholesale space, they wanted to grow their online sales as well – that’s where we came in.
While Goondiwindi Cotton saw most of their customers as living rural, we wanted to test this theory and tested running ads to larger metropolitan areas, as well as diversifying age brackets.
We used our testing strategy to test new locations, new demographics as well as different ways of presenting their stunning imagery to their potential customers.
We also focused heavily on building out nurturing ads, so we weren’t always fighting to reach new customers.
As each season came and went, results improved. Through testing, we knew what kind of images were working better, which influenced shoots as we learnt what resonated best with customers.
We’ve slowly been helping to increase sales month on month, while maintaining incredibly high ROAS (return on ad spend), especially for the fashion space. And just last month they hit their highest month ever at just under $300,000 in online sales for the month.
We average a 9-14x ROAS for Goondiwindi Cotton month on month depending on seasonality, and are so looking forward to seeing what happens in the next 12 months as we continue working with their team and CRO agency.
What Goondiwindi Cotton have to say:
“Dahna and the team at Bright Red Marketing have been working with our business for 18 months. During this time, they have transformed our approach to paid advertising driving an average 9-14x return on ad spend.
When we started with Bright Red Marketing we were selling 1500 garments through our online sales channel a year, now we are selling 1500 to 2000 garments a month.
What’s more, Dahna and her team are easy to communicate with, they’re innovative, have a great sense of humour, and have taken the time to truly understand our business.”