#12 The iOS 14 Update - what you need to know, and what you can do to prepare with Dahna Borg from Bright Red Marketing

In today’s episode you’ll learn:

• The features Apple included in the iOS 14 update

• Why you need to register the domain that is linked to your Facebook Ad account

• The importance of having your product URLs verified.

• How having your own media and an email list can help your business.

• The basics behind setting up event limits and aggregated events.

• What is CAPI and what you need to know about it

• How to prepare for the transition

Where to find the tools I talk about on the show:

Facebook’s Aggregated Event Measurement – The Future of Ad Tracking https://www.brightredmarketing.com.au/blog/facebooks-aggregated-event-measurement

The Easy Guide to Facebook’s Conversions API (CAPI) https://www.brightredmarketing.com.au/blog/facebook-conversions-api-capi-install-shopify

What the iOS 14 update means for your Facebook Advertising + what you can do to prepare https://www.brightredmarketing.com.au/blog/what-the-ios-14-update-means-for-your-facebook-advertising-what-you-can-do-to-prepare

How to get your Facebook reporting averages back after the attribution update https://www.brightredmarketing.com.au/blog/how-to-get-your-facebook-reporting-averages-back-after-the-attribution-update