#14 Gathering user generated content and the power of reviews with Okendo

In today’s episode you’ll learn:

  • What is Okendo and how it came to be.

  • The importance of collecting reviews and user-generated content.

  • Explaining their sliding scales feature and how it can help businesses.

  • Using personal attributes in other platforms.

  • Good examples of businesses that have used their Okendo data very well.

  • Ways people are using the data.

  • Why and how soon you should be adding review features on your website.

  • The process of transferring from a different review software to Okendo.

  • Suggestions for clients to get reviews from customers.

  • Learning about lesser-known features of review platforms that people should use more often.

  • Tips for great review generating strategies.

  • Secrets that help him stay on track in business.

  • Scott tells us about his favourite book and podcasts.

Where to find Scott, the books and podcasts he talks about on the show:

Where to find Scott

Okendo.io

scott.goodman@okendo.io

Books Scott recommended

Leadership Strategy and Tactics: Field Manual by Jocko Willink

Podcasts Scott recommended

Case File

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Transcript

Coming soon…

If our podcast has you thinking about your own Meta ads, the next step is simple.

If our podcast has you thinking about your own Meta ads, the next step is simple.

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  • Bright Red Marketing

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Subscribe for tips, strategies and updates delivered straight to your inbox!

© 2026 Bright Red Marketing. All Rights Reserved. ABN 31 596 107 007.

  • Bright Red Marketing

  • Bright Red Marketing

  • Bright Red Marketing

Subscribe for tips, strategies and updates delivered straight to your inbox!

© 2026 Bright Red Marketing. All Rights Reserved. ABN 31 596 107 007.