#15 Lessons in launching a food business, scaling and working with influencers with Kylie from GF Oats

In today’s episode you’ll learn:

• How GF Oats started.

• What happened when she brought in gluten free oats in Australia.

• How she navigated complex legislation around her products.

• The story of how she persevered through challenges to get to where she is today.

• Kylie’s advice for people who want to start in the food business.

• The difference between getting her customers then and now.

• Using marketing strategies to attract customers.

• The most valuable lessons she learned through the years.

• How they incorporated the use of social media into their marketing strategy.

• Kylie’s mantra and how it has helped her through her journey.

• Strategies, routines and habits she follows to stay on track.

Where to find Kylie, the books and podcasts she talks about on the show:

Where to find Kylie

www.gfoats.com.au

Books Kylie recommended

Eat That Frog

Think and Grow Rich

Podcasts Kylie recommended

The Mentor by Mark Bouris