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In the fast-paced world of digital marketing, certain strategies stand the test of time and prove their value year after year.

The strategy I want to talk about is… Email Marketing.

Yes, you heard it right! Even as a Facebook advertising expert, I’m here to emphasise the importance of nurturing your email list alongside your ad campaigns. While ads are undeniably powerful, they are ultimately owned by platforms like Facebook, whereas your email list is a valuable asset that you own and control.

So, let’s explore why integrating email marketing into your Facebook ads strategy is crucial for your business growth by taking a look at some impressive statistics we’ve managed to achieve for our real-life clients.

Exhibit 1: 

One of our clients experienced tremendous growth by gaining 2,068 new email subscribers. The beauty of this campaign was its cost-effectiveness, with an average cost of just $0.54 per new email address. Not only did they expand their audience, but they also generated $607 in sales directly from the email campaign. Adding 2,000 email subscribers can bring significant growth and boost sales for your business. This statistic underscores the importance of building your own email list as a valuable asset that goes beyond relying solely on borrowed media like Facebook ads.

Check out this case study to learn about how another one of our clients achieved a 12x return on investment through email sign-ups: Case Study: 12x ROAS from driving email sign ups for StokedNZ.

Exhibit 2: 

Another client faced a similar challenge, but by implementing a lead generation campaign using Facebook Lead forms, they achieved remarkable results. With a modest expenditure of $203, they acquired 351 new leads in just one week. While this may seem modest considering their existing list size, it was a significant achievement for them. These new subscribers have the potential to become long-term, profitable customers, illustrating the power of combining Facebook ads and email marketing to fuel business growth.

In today’s digital landscape, integrating email marketing into your Facebook ads strategy is essential for long-term business success. By building your own email list, you establish a direct line of communication with your audience, ensuring that you can reach them consistently and effectively.

Remember, your email list is an asset that grows with time, enabling you to nurture and convert prospects into loyal customers.

To learn more about how to leverage email marketing alongside Facebook ads, book a free strategy session!

For those who prefer a DIY approach, stay tuned for our upcoming course ‘Small Budget, big Results’, which will teach you how to implement effective email marketing strategies on smaller budgets – join the waitlist now!

Dahna Borg

Author Dahna Borg

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